Gas Stations Don't Really Make Money On Gas

Even though you think gas costs a fortune—because it does—gas stations make little, if any, profit of fuel sales. Their cash cow? The cheap, pink sunglasses. » 4/13/12 1:15pm 4/13/12 1:15pm

Range Rover Eyewear Is Flat, Boxy

Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy. » 4/10/08 5:15pm 4/10/08 5:15pm

TÜV: 9.2 Percent of British Drivers Wear Sunglasses To Block Glare At…

A recent study by TUV Rheinland has revealed that some European motorists resort to unsafe practices to avoid headlight glare from following vehicles at night. After polling 3,000 European drivers, they found that 5.1% of respondents from Germany, 5.4% from France and 9.2% from the United Kingdom were likely to resort… » 2/21/08 4:30pm 2/21/08 4:30pm

Adventures In Branding: Porsche Sunglasses

In today's episode of "Branding Shenanigans," we encounter Porsche, fresh off a branding adventure with cohort Ferrari. Back at the lab, Porsche notices that the blinding sun stills makes it hard to drive and commences an update to its sunglasses line, which got it start in the feathered-hair 1970s and logged an… » 2/14/08 2:45pm 2/14/08 2:45pm