Subaru makes sumo-dented Forester owner whole

The Canadian Subaru customer who bought a Forester wagon only to find it had been used as a dohyo for some televised sumo sexytime has been granted an all-new vehicle. » 2/25/11 12:45pm 2/25/11 12:45pm

Subaru dealer sells sumo wrestler-damaged Forester

Subaru of Canada made this ad using sumo wrestlers lounging on the hoods of new Foresters. Funny, but not as much to a customer who bought one of the Foresters and found sumo-related dents after he took it home. » 2/18/11 4:30pm 2/18/11 4:30pm

Subaru Wants You To Make Sumos Sexy, Take Shots Of Forester

When we were but wee Jalops, dreaming fantastically about our glamorous future as car journalists, the photoshoot seemed to be one of the most alluring perks of the job. What could be better than spending the day surrounded by models and a fast car? Subaru is hoping there's many more dreamers out there and is offering… » 5/30/08 1:40pm 5/30/08 1:40pm

The Tata Sumo Grande Is Big In Japan, Spain... But For India

The automotive industry loves foreign/loaner words, and Indian auto companies are no exception to this. Enter the Tata Sumo Grande, which we're sad to say is not the $2,500 people's car that we're all desperately waiting to see. Nope, this is just a big old three row SUV set to debut at the Indian Auto Expo » 1/09/08 9:15am 1/09/08 9:15am