Making the case for a new 'hot hatch', the Jeep Cherokee SRT

Performance-badged specialty vehicles are niche products. You and I buy them, but we are the minority. We are a very foolish minority who throws thousands of dollars at automakers to make things go faster, buy those things, and then sell our bodies to fuel those things. Will work for gas. » 12/13/13 1:43pm 12/13/13 1:43pm

SRT Asks How We Can Desire A Machine More Than A Person

SRT (you might remember them as part of Chrysler, but now it's sort of its own brand, even though everything except for the Viper is really just a hot version of another Dodge or Chrysler or Jeep, so just go with it) just debuted this ad campaign explaining what it really means to love the motor vehicle. » 6/16/13 10:00am 6/16/13 10:00am

Watch SRT Boss Ralph Gilles Whip A Grand Cherokee Around The Circuit…

We're big fans of SRT chief Ralph Gilles for his no-nonsense style and purveyance of insanely powerful American cars. And like any responsible executive, he needs to sample his own wares from time to time — which is exactly what he does when he pilots this Jeep around Austin's Circuit of the Americas.  » 2/24/13 12:30pm 2/24/13 12:30pm

Chrysler Does Us All A Solid, Offers Budget SRT "Core" Models

While other performance-oriented brands are figuring out ways to charge car buyers more and more (often more money for fewer features), Chrysler's SRT brand has the budget-minded enthusiast covered. Cheaper versions of their most powerful cars that forego the luxury features we don't care about? Yes, please. » 2/08/13 12:40pm 2/08/13 12:40pm

This Is Chrysler Chairman Sergio Marchionne's Badass Weekend Car

Judging by his perennially rumpled look, it's difficult to peg what sort personal car Chrysler-Fiat CEO Sergio Marchionne would go for. But SRT president and designer Ralph Gilles leaked via Twitter that Il Commendatore di Chrysler opts for a snarling SRT Challenger on weekends. We approve. » 8/09/12 12:30pm 8/09/12 12:30pm

How Chrysler Is Using A Meth-Cooking Murderer To Sell Cars

The main character in AMC's show Breaking Bad is Walter White, a formerly mild-mannered high school chemistry teacher turned cancer patient turned meth cook and ruthless murderer. No matter how much of a badass he is, he isn't exactly someone we'd consider an ideal role model or a good "get" for a product endorsement. » 8/08/12 12:00pm 8/08/12 12:00pm

2013 SRT Viper Hits Forza Ahead Of New York Auto Show

The no-longer-Dodge 2013 SRT Viper has slithered out more than a day ahead of its New York Auto Show debut, revealing every angle of the gorgeous new America supercar. The feds may insist on giving it traction control, but they can't take away its voluptuous snakeskin, seen here courtesy of what appears to be Forza 4 » 4/03/12 5:11pm 4/03/12 5:11pm

If Sports Cars Are Naked Women, Are Trucks Naked Men?

As I sift through teaser photos of the 2013 SRT Viper looking for clues before its debut this week, I'm reminded of the words of Chrysler's Ralph Gillies who compared it to "a naked woman on the beach" — mostly because Bloomberg mentioned the nude woman thing in one of their headlines again. Those traffic whores. (Coming … » 4/03/12 10:30am 4/03/12 10:30am