Lexus is not a company that is prone to cutting corners when it comes to promoting its products. Case in point: Their TORI 500 campaign for the new GS sedan is literally formed around Sports Illustrated swimsuit babe Tori Praver.
Nissan is partnering with the 2011 Sports Illusrated Swimsuit Edition for this series of advertisements for the Nissan Juke, pitting the ungainly CUV against a beautiful women in swimsuit for a "Model versus Model" competition. Dichotomy's never been so sexy.
Car racing once had mainstream appeal, and magazines were once capable of selling millions of copies without turning their covers into word soup. These classic Sports Illustrated covers perfectly embody that golden age.