Airbus Will Help Design The Next America's Cup Yacht

Airbus has announced that it will collaborate with the defending champion of the America's Cup, Oracle Team USA to design the next yacht for the team. But why would a company that designs and builds commercial jets want to get into the sport of yacht racing? It makes more sense than you might think. » 10/24/14 10:20am Today 10:20am

The Latest Audi Hipster Marketing Campaign Is A Huge Soccer Scoreboard

You know what the young Youths these days love? That's right, soccer. And you know where they live? That's right, Greenpoint, Brooklyn. And you know what they drive? The Audi A8, with a base MSRP of $75,100. So Audi just installed a giant scoreboard made up of 28 of them in (where else) Greenpoint, Brooklyn. » 6/18/14 5:49pm 6/18/14 5:49pm

Custom Difficulty Gives an Honest Challenge—and Leaves Time to Rally

I move through the stages of difficulty in a sports video game like the stages of grief. Expert, Pro, Hard, Medium and Easy might as well be named Denial, Anger, Bargaining, Depression and Acceptance. In the past, I've started somewhere between anger and depression before moving on to acceptance. » 7/15/13 12:41pm 7/15/13 12:41pm

The Greatest Athlete in Video Game History Returns Next Week

When he visited our television sets a generation ago he came to us in two different forms, one of them human. In his time he was unmistakably the best athlete of both realms, and his latter manifestation—the indestructible, immortal, and still unstoppable Video Game Bo Jackson—returns to the field next week. » 7/02/13 11:22am 7/02/13 11:22am

A Camera Cable Fell On Kyle Busch's Car During The Coca-Cola 600

The cable, which belonged to FOX, snapped and struck several cars at lap 124 of the Coca-Cola 600 at Charlotte Motor Speedway. Kyle Busch was in the lead, and presumably driving upwards of 200 miles an hour when the cable snapped and struck his car and others', causing the race to be red-flagged. » 5/26/13 9:08pm 5/26/13 9:08pm