NASCAR's Original Racetrack Is an Abandoned Ruin Today

The North Wilkesboro Speedway opened in 1947, nearly a year before NASCAR was founded. The short track near moonshine country was where the first NASCAR champion, Robert "Red" Byron, was crowned. Today, five years after being abandoned, the historic speedway is just a rotting pile of sticks, crooked chairs, and… »3/23/15 3:34pm3/23/15 3:34pm

Chevrolet Has Totally Embraced 'World Series Chevy Guy'

Chevy Rep Rikk Wilde was a little nervous presenting the World Series MVP award on Wednesday, stammering through a slogan for the 2015 Chevrolet Colorado he made up on the spot; "technology and stuff." But after the phrase and #ChevyGuy started trending on Twitter, the company went ahead and ran with it. »10/30/14 1:09pm10/30/14 1:09pm

Airbus Will Help Design The Next America's Cup Yacht

Airbus has announced that it will collaborate with the defending champion of the America's Cup, Oracle Team USA to design the next yacht for the team. But why would a company that designs and builds commercial jets want to get into the sport of yacht racing? It makes more sense than you might think. »10/24/14 10:20am10/24/14 10:20am

The Latest Audi Hipster Marketing Campaign Is A Huge Soccer Scoreboard

You know what the young Youths these days love? That's right, soccer. And you know where they live? That's right, Greenpoint, Brooklyn. And you know what they drive? The Audi A8, with a base MSRP of $75,100. So Audi just installed a giant scoreboard made up of 28 of them in (where else) Greenpoint, Brooklyn. »6/18/14 5:49pm6/18/14 5:49pm

Custom Difficulty Gives an Honest Challenge—and Leaves Time to Rally

I move through the stages of difficulty in a sports video game like the stages of grief. Expert, Pro, Hard, Medium and Easy might as well be named Denial, Anger, Bargaining, Depression and Acceptance. In the past, I've started somewhere between anger and depression before moving on to acceptance. »7/15/13 12:41pm7/15/13 12:41pm