Chevrolet Has Totally Embraced 'World Series Chevy Guy'

Chevy Rep Rikk Wilde was a little nervous presenting the World Series MVP award on Wednesday, stammering through a slogan for the 2015 Chevrolet Colorado he made up on the spot; "technology and stuff." But after the phrase and #ChevyGuy started trending on Twitter, the company went ahead and ran with it. » 10/30/14 1:09pm 10/30/14 1:09pm

Airbus Will Help Design The Next America's Cup Yacht

Airbus has announced that it will collaborate with the defending champion of the America's Cup, Oracle Team USA to design the next yacht for the team. But why would a company that designs and builds commercial jets want to get into the sport of yacht racing? It makes more sense than you might think. » 10/24/14 10:20am 10/24/14 10:20am

The Latest Audi Hipster Marketing Campaign Is A Huge Soccer Scoreboard

You know what the young Youths these days love? That's right, soccer. And you know where they live? That's right, Greenpoint, Brooklyn. And you know what they drive? The Audi A8, with a base MSRP of $75,100. So Audi just installed a giant scoreboard made up of 28 of them in (where else) Greenpoint, Brooklyn. » 6/18/14 5:49pm 6/18/14 5:49pm

Custom Difficulty Gives an Honest Challenge—and Leaves Time to Rally

I move through the stages of difficulty in a sports video game like the stages of grief. Expert, Pro, Hard, Medium and Easy might as well be named Denial, Anger, Bargaining, Depression and Acceptance. In the past, I've started somewhere between anger and depression before moving on to acceptance. » 7/15/13 12:41pm 7/15/13 12:41pm

The Greatest Athlete in Video Game History Returns Next Week

When he visited our television sets a generation ago he came to us in two different forms, one of them human. In his time he was unmistakably the best athlete of both realms, and his latter manifestation—the indestructible, immortal, and still unstoppable Video Game Bo Jackson—returns to the field next week. » 7/02/13 11:22am 7/02/13 11:22am