Ever wondered how all the spiffy graphics get onto a race car? The ones that tell you exactly who's funding this party? Here you go. This is how Carl Edwards' number 19 Joe Gibbs Racing NASCAR Sprint Cup car goes from a naked metal tub to a bright blue and white race car.
Nationwi—err, Xfinity isn't the only NASCAR series that will have a new name. Sprint announced today that it will end its entitlement Cup sponsorship after 2016.
Everyone who has ever seen Senna rocketing around a racetrack in a red-and-white car knows that McLaren and Marlboro go way back. It's just not so well known how close the two are tied, and how much their current operations still reflects that old tobacco money.
I always wonder what modern F1 rides would look like without all the ugly sponsorship logos. One artist imagined the sponsorship logos without the cars, and the result is surprisingly cool.
Mazda is giving Olympic Gold Medal swimmer Michael Phelps the biggest sponsorship deal in Chinese history for the new Mazda6. But neither Mazda nor Phelps is Chinese. What gives?
Just like that, in a slash of the accountant's broadpen, Ford has withdrawn its sponsorship of the Champ Car World Series, the open-wheel racing series once known as CART. Ford Racing Technology head, Dan Davis, said the company's sponsorship, "does not align with our current business objectives." Those objectives,…