Chrysler Co. has a spotty history in social media. Sometimes they're brilliant and sometimes they drop the f-bomb on Detroit drivers. It seems like today they just left the intern in charge. It didn't go well.

The new Honda Civic is so boring you'd probably have to pay me to write something positive about it, which is exactly what Honda attempted to do via a third-party European company. Welcome back to the world of pay-for-post blogging where automakers desperately try to generate positive social media buzz — and fail.