The physical sensation you probably most distinctly remember from a car you once owned long ago isn’t the feel of the metal, or a squeak in a seat, but the smell. That distinct funk, sometimes good or so incredibly horrible, that says “this is a car.” And this is how Ford makes sure that funk is absolutely perfect.
Hey guys. Lincoln, a car company, has a smell now.
The smell of a new car is intoxicating. It reminds us of money and shiny objects. It evokes that golden period before repeat coffee stains, moldy Tupperware, and our trunk's transformation into a Good Will depository change the way we feel about our car.