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Detroit, 9:29 PM
Tue Dec 1
29 posts in the last 24 hours

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  • posts about #skull more →

    The History Of Jake: Corvette Racing's Mascot

    A Skull Motorcycle Helmet to Match Your Faux Hells Angels Jacket
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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of Allen Mattila Allen Mattila
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    Jake is pretty Metal. Very fiting.
     Reply
    Allen Mattila was starred Allen Mattila was unstarred
    Image of Mad_Science Mad_Science
    05/13/09

    @Allen Mattila: Ironic that the cars are plastic/fiberglass/carbon fiber.
     Reply
    Mad_Science was starred Mad_Science was unstarred
    Image of Mobius Mobius
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    "Jake, do you expect me to lose?"


    "No, Mr. Bond, I expect you to crash and burn."


     Reply
    Mobius was starred Mobius was unstarred
    Image of elchimpo elchimpo
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    fascinating, I always assumed some hack drew a cheesy tribal lookin skull and slapped it on a cheesy american car
     Reply
    elchimpo was starred elchimpo was unstarred
    Image of Mad_Science Mad_Science
    05/13/09

    @elchimpo: cheesy American car that kicks ass on the track.
     Reply
    Mad_Science was starred Mad_Science was unstarred
    Image of Deartháir II Deartháir II
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    "...greatest automotive marketing logos of our generation,"


    That, kids, is what we call Hyperbole. Hai-purr-bowl-eeeee. Over-exaggeration in an effort to prove a point.


    Unfortunately, nobody's quite sure what the point is, because it's so clearly not true, unless "our generation" started in 2000, which means we're primarily referring to 9-year-olds. Being that Diddles is the only one I know of on Jalopnik in that age range, I think that statement might be a bit overwrought.

     Reply
    Deartháir II was starred Deartháir II was unstarred
    Image of jpech jpech
    05/13/09

    @Deartháir: Well, then name a better logo.

    I'm not completely disagreeing that it's hyperbole, but what logo has been better?
     Reply
    jpech was starred jpech was unstarred
    Image of Deartháir II Deartháir II
    05/13/09

    @jpech: For marketing? The Shelby cobra logo? The Volkswagen logo, which remains iconic through multiple generations? The bowtie? The charging-horse Mustang logo? The prancing-horse Ferrari logo? The charging-bull Lamborghini logo?


    Shall I go on? I (and many others, judging by the comments in this thread) had never heard of "Jake" until Jalopnik pointed him out a few days ago. I'd say that safely eliminates him as a candidate for "greatest marketing logo of our generation".

     Reply
    Deartháir II was starred Deartháir II was unstarred
    Image of jpech jpech
    05/13/09

    @Deartháir: Ok, but every one of those you listed is over 40 or 50 years old, some by a lot. The statement said "of our generation"


    I would also argue that "Jake" scores points for originating with a fansite, through the racing program. Not something cooked up in a boardroom.


    As for people commenting that they had no clue about Jake, well, I don't know what to say, it's been covered here on Jalopnik many many times, as well as on other sites.

     Reply
    jpech was starred jpech was unstarred
    Image of Deartháir II Deartháir II
    05/13/09

    @jpech: I'm not sure what your point is. That it's new, therefore it's the only logo of "our generation"? Well, if that's the argument, then sure, it's absolutely the greatest of our generation. If it's the only one, then by definition, it's the greatest. And also the worst.


    Please see sardonicbastard's statement. Because you and a bunch of Corvette fanboys are familiar with the logo, that doesn't make it universally recognizable. Without that sort of recognition, how can it be "great" from a marketing standpoint?

     Reply
    Deartháir II was starred Deartháir II was unstarred
    Image of .357 .357
    05/13/09

    @Deartháir: I guess you could add the Benz tri-star to that.
     Reply
    .357 was starred .357 was unstarred
    Image of John Krewson John Krewson
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    Hey, have you guys noticed that its eyes are totally a corvette flag? That is like so awesome.
     Reply
    John Krewson was starred John Krewson was unstarred
    Image of Deartháir II Deartháir II
    05/13/09

    @John Krewson: ::pats you on the head::


    Good job, John. Good job. Now go lie down before you hurt yourself.

     Reply
    Deartháir II was starred Deartháir II was unstarred
    Image of engineerd engineerd
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    As a Ford guy, I have to admit that the Corvette's dominance in GT1 is something to awe at. The Jake logo tying together the 'Vette teams around the world is a stroke of genius.


    Is anyone planning on running in GT1 next year?

     Reply
    engineerd was starred engineerd was unstarred
    Image of Danimal Danimal
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    This is my favorite version of the livery.



    This is how a pirate's racecar would look.

     Reply
    Danimal was starred Danimal was unstarred
    Image of leavethegun-takethecannoli leavethegun-takethecannoli
    05/13/09

    @Danimal: That's awesome.
     Reply
    leavethegun-takethecannoli was starred leavethegun-takethecannoli was unstarred
    Image of Novaload Novaload
    05/13/09

    @Danimal: Totally rocks.
     Reply
    Novaload was starred Novaload was unstarred
    Image of GasGuzzler GasGuzzler
    05/13/09

    @Danimal: "Now THAT'S a f---ing pirate ship."


    [/cartman]

     Reply
    GasGuzzler was starred GasGuzzler was unstarred
    Image of Mobius Mobius
    05/13/09

    @GasGuzzler: But the marines will shoot it though, better get an RS6 tuned by Germans.
     Reply
    Mobius was starred Mobius was unstarred
    Image of domino domino
    05/13/09

    @Danimal: one of the sexiest cars ever.
     Reply
    domino was starred domino was unstarred
    Image of leavethegun-takethecannoli leavethegun-takethecannoli
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    Joliet Jake. Very cool.


    Much better than the Butler carrying a tray that Bentley uses.

     Reply
    leavethegun-takethecannoli was starred leavethegun-takethecannoli was unstarred
    Image of Ash78, tryptophanatic Ash78, tryptophanatic
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    Until a day or two ago, I was completely unaware of this mascot.


    "Jake" is also old-timey slang for "Cool" or "All right" (hence Less Than Jake, one of the better ska bands ever, but I digress).

     Reply
    Ash78, tryptophanatic was starred Ash78, tryptophanatic was unstarred
    Image of Bullitt417 Bullitt417
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    I so want that Jake figurine in the last photo
     Reply
    Bullitt417 was starred Bullitt417 was unstarred
    Image of The Auto Insider The Auto Insider
    05/13/09

    @Bullitt417: You can pick up a DIY kit here: [www.kidrobot.com] then paint it up.
     Reply
    The Auto Insider was starred The Auto Insider was unstarred
    Image of leavethegun-takethecannoli leavethegun-takethecannoli
    05/13/09

    @The Auto Insider: Are we all talking about the same photo?
     Reply
    leavethegun-takethecannoli was starred leavethegun-takethecannoli was unstarred
    Image of The Auto Insider The Auto Insider
    05/13/09

    @leavethegun-takethecannoli: Apparently not, my bad ;p
     Reply
    The Auto Insider was starred The Auto Insider was unstarred
    Image of acarr260 acarr260
    05/13/09

    @The Auto Insider: I was expecting a Russian bride site.
     Reply
    acarr260 was starred acarr260 was unstarred
    Image of wookie1901 wookie1901
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    What I have always wanted to know about Jake is why the lines on the left side of his "mouth" that indicate teeth are arranged in decreasing height, like the inverse of an AT&T commercial. Is that supposed to be like a sneer?
     Reply
    wookie1901 was starred wookie1901 was unstarred
    Image of The Auto Insider The Auto Insider
    05/13/09

    @wookie1901: I believe it's a smirk.
     Reply
    The Auto Insider was starred The Auto Insider was unstarred
    Image of cyclopticgaze cyclopticgaze
    05/13/09

    @wookie1901: It should be on the other side, mirrored. That way, it would still have the smirking look, but the increasing height of the lines from left to right would also harken to a digital readout (e.g.: RPM), which would fit the racing theme.
     Reply
    cyclopticgaze was starred cyclopticgaze was unstarred
    Image of X3SoB X3SoB
    05/13/09

    In reply to The History Of Jake: Corvette Racing's Mascot
    That's one heck of a sunburn on those boobs!
     Reply
    X3SoB was starred X3SoB was unstarred
    Image of lilwillie lilwillie
    05/13/09

    @X5SoB, Car-2-X Communication:


    Ya it is. I've got something to put on that.

     Reply
    lilwillie was starred lilwillie was unstarred
    Image of Scandinavian Flick Scandinavian Flick
    05/13/09

    @lilwillie's E21 still lives: Aloe vera?
     Reply
    Scandinavian Flick was starred Scandinavian Flick was unstarred
    Image of Ray Wert Ray Wert
    05/13/09

    @Scandinavian Flick: I don't think that's what he means.
     Reply
    Ray Wert was starred Ray Wert was unstarred
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