The new Shell city-car concept is a bit like the younger cousin you don’t see often—cute and kind of weird, but intriguing at the same time. The car, which has the ability to get up to 107 miles per gallon, comes by the efforts of an odd combination—an oil company and the designer of the McLaren F1 car.
Finding out that the future of the United States Grand Prix is in jeopardy due to monetary concerns—well, it’s really a shame. I mean, when else do we get to welcome foreign driving legends like Sebastian Vettel to this land? Not often.
Gordon Murray’s T.25 city car concept seems to be doomed. First, it looked like the pair would see production next year. Then Yamaha made a concept for the Tokyo Auto Show using Murray’s iStream build process. Now, Shell and Geo joined in to “totally re-think” the 2010 car, but still won’t put it into production.
Nine billion tons of things you buy get to your hands via trucks. Most structures are put up by cranes and bulldozers. All those vehicles run on diesel, and at the Pearl Plant in Qatar, Shell is cooking up an alternative fuel that could drop directly in those engines, making them immediately more efficient and more…
F1's turbocharged racing engines, past and present, require fuel that's perfectly adapted to their incredible demands. We talked to the man in charge of tailoring Shell's fuel for Ferrari, and also got close to one of the 1000+ horsepower monsters that made F1 in the 1980's so thrilling. Check it out.
Though today we talk about selling Ayrton Senna's cars, back in the day Senna wasn't above selling a little motor oil. Especially if it was in Japan, and especially if it was completely, utterly, out there.
Ever since the map of the Circuit of the Americas came out, I've been wondering: What's it like to drive on that thing? When am I gonna get my chance to go through those winding corners and crazy elevation changes? When, Lord? When? When's gonna be my time?
When Shell announced that they would be exploring opportunities to drill for oil off of Alaska's coast, a grassroots movement of bad publicity was started. First there was the mini oil rig explosion in early June and then there was arcticready.com, a purported Shell social media contest gone horribly wrong.
Toyota, Shell and the DOE announced a new Hydrogen Highway fueling station in Torrance, CA fed directly from an industrial pipeline. That's one in the plus column for hydrogen cars — fewer damn tanker trucks on the road.
You've probably seen Shell's latest TV commercial featuring its oil splashing around inside a life-size, working, clear model of a Nissan 370Z. Here's how they made an entire car out of clear acrylic.
A toy Ferrari hacked together with kitchen and office equipment makes for one wicked balcony toy.
[Via The Scooter Scoop]
Al Navarro is a co-founder of Mint Advertising, an independent advertising agency in New Jersey. He also drives a Caterham Superlight R, so don't front.
I apologize in advance that this first in a series is on the long side. I use the extra words to explain some things here and there, including the overall format…
We've got a treat for your inner Ferrari fan boy that'll make even the worst case of the Mondays disappear. This past weekend, as was alluded to earlier, the folks from Ferrari put together a 60-year celebration of epic proportions for the prancing horse brand. Rather than simply a big cake or everyone gathering…
I've known my girlfriend for years. We met as teenagers and immediately connected. We kept in touch sporadically, went through a lot of parallel experiences and a multitude of different ones. Way back when, she thought I was a goofy punk rocker with bad taste in motor vehicles, but she wrote about my cars and I…
Many requested we start the day with this luscious cinematic experience starring Ferrari F1 cars of the past 60 years. In fact, between the comments and the mail we've gotten on this one. We may have to start showing it twice a day. And maybe a bonus third. We'll see. Good morning.
Try not to die of hotness when watching this Ferrari spot by ad house, Partizan. It's meant to celebrate 60 years of collaboration between Shell and Ferrari, and will roll out to TV soon. Crews shot in Rome, Monaco, Rio, Sydney, New York and Hong Kong. The finish line is at The Mill, London, where the film…
Shell and Ferrari are giving away a sheet of stickers celebrating the racing sponsorship deal between the two companies for the 2007 racing season. Although the stickers are, you know, for the kids — we think the little sticker of Ferrari team members Kimi Raikkonen and Felipe Massa giving a thumbs-up is super…