This City-Sized Gas Plant Has The Next Big Idea To Save The Planet

Nine billion tons of things you buy get to your hands via trucks. Most structures are put up by cranes and bulldozers. All those vehicles run on diesel, and at the Pearl Plant in Qatar, Shell is cooking up an alternative fuel that could drop directly in those engines, making them immediately more efficient and more… » 7/07/14 4:58pm 7/07/14 4:58pm

The invisible and secretive blood of Formula 1 (with pretty pictures of…

F1's turbocharged racing engines, past and present, require fuel that's perfectly adapted to their incredible demands. We talked to the man in charge of tailoring Shell's fuel for Ferrari, and also got close to one of the 1000+ horsepower monsters that made F1 in the 1980's so thrilling. Check it out. » 3/16/14 12:17am 3/16/14 12:17am

Attention: This Shell Arctic Ready Website Is Also A Hoax

When Shell announced that they would be exploring opportunities to drill for oil off of Alaska's coast, a grassroots movement of bad publicity was started. First there was the mini oil rig explosion in early June and then there was arcticready.com, a purported Shell social media contest gone horribly wrong. » 7/18/12 1:40pm 7/18/12 1:40pm

Al Navarro Does Detroit: What Kind of Commercial Does Three-and-a-Half…


Al Navarro is a co-founder of Mint Advertising, an independent advertising agency in New Jersey. He also drives a Caterham Superlight R, so don't front.

I apologize in advance that this first in a series is on the long side. I use the extra words to explain some things here and there, including the overall format… » 11/28/07 1:30pm 11/28/07 1:30pm

Ferrari Celebrates 60th Birthday With Live-Action Shell Commercial!

We've got a treat for your inner Ferrari fan boy that'll make even the worst case of the Mondays disappear. This past weekend, as was alluded to earlier, the folks from Ferrari put together a 60-year celebration of epic proportions for the prancing horse brand. Rather than simply a big cake or everyone gathering… » 6/25/07 9:45am 6/25/07 9:45am

The Way It Hits You, Or a Three-Way Tie For First

I've known my girlfriend for years. We met as teenagers and immediately connected. We kept in touch sporadically, went through a lot of parallel experiences and a multitude of different ones. Way back when, she thought I was a goofy punk rocker with bad taste in motor vehicles, but she wrote about my cars and I… » 6/22/07 4:59pm 6/22/07 4:59pm