Yes, SEMA Is Ridiculous, But There's Very Good Reason For ThatMichael Ballaban11/09/13 1:13pm709EditPromoteDismissUndismissHideGo to permalinkPink wheels. Bad paint. Crazy customs. Tucked-in T-shirts. Scene kids. Buyers. Exhibitors. Capital-M Media. SEMA is a nexus for the aftermarket, and all that that entails. It can be vulgar, it can be crass, it can be revolting and amazing all at once. And there's a very good reason for all that: money.