Lancia to Launch Car in Second Life, Before First Life

Hey Lancia, welcome to 2006! It's good to see you finally decided to approach and embrace Second Life, the virtual world game thing. The Italian Fiat subsidiary will be launching the Delta sedan in Second Life one day prior to its official unveiled at the Geneva Auto Show. » 1/25/08 4:00pm 1/25/08 4:00pm

Peugeot Wants Your Second Life

I don't know about all of you out there in cyberlandia, but I have a life so full enough of whatnot that I can barely manage my first life, let alone a Second Life. Framing this in such a manner, you'll see that, after getting a come-on e-mail from Peugeot (after the jump), my downloading of the Second Life app,… » 9/25/07 11:30am 9/25/07 11:30am

Coming to a Second Life Near You: Mazda to Launch Hakaze Concept in…

Later this month, denizens of that placeless cyberplace, Second Life, will get a sneak preview of Mazda's Hakaze concept car, ahead of its debut in three dimensions at the Geneva show. Mazda's following the lead of Toyota's Scion, which has been running 3D campaigns in Second Life since August, 2006. Scion also plans… » 2/06/07 6:19am 2/06/07 6:19am

Scion xD, Next-Gen xB Coming to Chicago, Virtual Reality

The guys at ScionLife recently got a look at the new Scion xD — the company's more sedan-like replacement for the xA — at some sort of no-photography event where alcohol was served. One of them sketched what he saw (above), despite being a few sheets toward the Tropic of Capricorn. It's the best we're getting until … » 1/23/07 8:15am 1/23/07 8:15am