If you don’t wear your seat belt you’ll never have your first kiss and you might end up killing all of your friends, according to this unbelievable awareness advertisement out of South Africa.
Happy Sunday! Welcome to Holy Shift, where we highlight big innovations in the auto and racing industries each week—whether they be necessary or simply for comfort.
You can now add seat belts to the list of counterfeit items you should look out for when you’re shopping for your car. And holy crap should you look out for this stuff because it’s terrifying.
While looking through the cache of vintage car magazines I got from a pantsless man in Arizona, I stumbled upon one very interesting little article. It was about the very first use of automatic seatbelts, way back in 1973. And, surprisingly, this innovation didn't come from Volvo or Saab – the first cars to have it…
What, you think they're just for when you run into something? They're also there for when you get a little too enthusiastic with the van.
Do you hate wearing a seatbelt? Do you love driving drunk? Here's a cheap little device to help you out, courtesy of the Chinese auto accessory industry.
Outside of Detroit last week, one driver attempted to pull over a cop for not wearing a seatbelt. Watch as the cop just laughs it off.
This video, put together by the University of California in the late 1950s, has a straightforward agenda: explain how car crashes and seat belts work, and why wearing the latter helps you survive the former. The message resounds clearly to this day.
Last week, local police in Pennsylvania stopped Julio Chimbo Morocho, 26, after observing him driving slowly in a 1999 Mitsubishi Eclipse pulling another car with a seatbelt. Morocho was ticketed for improperly towing a vehicle. But it worked, right?
The winner of the first YouTube competition for best ad worldwide was this public service announcement from England about wearing seat belts. C'mon, it can't be that good...what the...wow, no, I'm fine, it just got really dusty in here. [Copyranter]
The "Buckle Up Key Holder" is a seat belt buckle re-purposed for clever key storage. It's also $22, which is funny because a visit to the pick-and-pull and a few bucks in parts and you could make one way cooler.
Seatbelt ads are usually preachy and don't connect with consumers on an emotional level. This British ad avoids the first and succeeds in the second. We swear, it's just a bit of wayward sparkle dust in our eye.
Ford just unveiled their new not-an-air-bag inflatable seat belt here in Dearborn, a device Ford adamantly claims will not decapitate the big, heavy heads of small children or compress the thoraxes of the elderly.