Well, it seems Audi says they'll be keeping the "old luxury" sense of "quality" while "bringing to life these new-age values coming mostly from the West Coast such as innovation and design." To get that message across, Audi will unveil a 60-second TV commercial during the Super Bowl. The film " The Godfather" is the theme for the commercial because the movie addresses old and new power, the company has said previously. See, we'd think with all this West Coast love and California love coming from Audi, they'd be using something like "Tha Doggfather" as their theme — just something to give the love to their homies on the West side. [via Automotive News]