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Posts Tagged “

Scott Keogh

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super bowl ad watch

More Goodies At Audi Super Bowl Commercial Site

As a quick aside to our Super Bowl commercial watching — in addition to the hilarious "Godfather" Audi Super Bowl commercial, the "Truth In Engineering" site is also home to a bunch of high-production value videos, each a riff off the "Truth In..." thing the Auto Union's got going on. All of them are sure to delight and astonish the Audi fan-boys but our fave flick's got to be the "Truth In The Blacklist" video above. So head on over to Audi's site and click away — don't worry, Audi marketing maven Scott Keogh's already expecting at least 750,000 to 1.2 million of you to show up. [via Truth In Engineering]

3:57 PM on Sun Feb 3 2008
By Matt Hardigree
3,283 views, 43 comments

Latest by ZWECK: How to sell me an Audi... Gratuitous Group B PR0N!!! more »

industry news

California Love: Audi Seeking to Go a Bit More "West Coast"

Scott Keogh, Audi of America's chief marketing officer says the multi-ringed brand all about precision's got an evolving style of luxury. Speaking at the Automotive News World Congress in Detroit, Keogh says at the moment there are two different kinds of luxury battling it out in the marketplace. The first is "old luxury...traditionally grounded in Europe. A Swiss watch. High quality. A traditional definition of prestige." Keogh claims the second is "new luxury" evoking a "West Coast" sensibility with "a more casual attitude, a sense of Zen and spirit and those types of things." So what's Audi going to do — are they going to go more "East Coast" or "West Coast?" More »

8:30 AM on Fri Jan 25 2008
By Ray Wert
1,500 views, 28 comments

Latest by n/a: Oh no, they're going to put big shiny wheels on them aren't they? I know they are, I just know it. [wanders off whimpering] more »