Time for a flashback folks. Remember the Good ole days of 2001 When it was first discovered that the Big 3 could be in trouble and William Clay Ford booted Jacques "The Knife" Nasser out and Ronnie Z was scrambling in shame back to Bausch & Lomb after the scandal of his MBA that did not exist.
Jerry Flint had a pretty good impression of Richard (The Rick) Wagoner, Jr in this Forbes column.
@cgarison: 1. Maximum Bob does know a thing or two about cars. 2. Makes you wonder what the outcome of a Kirk kerkorian takeover of Chryco would've ended up looking like...
@DoctorNine of Se7en: Maximum Bob is the Man when it comes to cars. Look at the product that was developed at Chrysler in the 1990's as proof. I even thought GM was out of the troubled waters with the product offering they have now, except that they have too many brands for the number of cars they produce. In today's time, having Chevy, Saturn, Buick, and GMC all selling the same vehicle is a bit silly. What is the compelling reason to purchase a base G6 or Aura over the new Malibu if they are all priced within a few dollars of one another?
GM is going to have to make some big changes. Changes that should have occurred 5 years ago with the dumping of the Saturn experiment. Pontiac and GMC should have been tossed to the side as well considering the amount of cannibalization from Chevy. Plus the part that made GMC a true truck company, the medium duty truck business has been sold.
GM is not ready for a fork because they are not yet done, but they are seriously ready for the knife and a major corporate overhaul.
@cgarison: I think that's an excellent analysis. I agree almost completely. I've said for a long time that one of the GM brands needs to be identifiable with performance. They might have used Olds, Pontiac or Buick, and had a product that the average consumer could identify, and which had some history to build on. As it stands, you have the 'Vette in Chevrolet, the power Cadillacs, and now a monster G8 in Pontiac. Too spread out.
The way I see it:
1.) Chevy needs to be the Everyman brand. Simple, easy to work on, economical. Good value, and ease of manufacture and maintenance.
2.) Pontiac needs to mean performance. No holds barred.
3.) Buick needs to be luxury and efficiency.
4.) Cadillac needs to be luxury and performance.
I can see no need for GMC at all. As it stands it could simply be a special trim line you order at your Chevy dealer. Nothing that much different than a special pony car trim.
12/05/08
12/05/08
Jerry Flint had a pretty good impression of Richard (The Rick) Wagoner, Jr in this Forbes column.
[www.forbes.com]
Good read.
12/05/08
1. Maximum Bob does know a thing or two about cars.
2. Makes you wonder what the outcome of a Kirk kerkorian takeover of Chryco would've ended up looking like...
12/05/08
12/06/08
GM is going to have to make some big changes. Changes that should have occurred 5 years ago with the dumping of the Saturn experiment. Pontiac and GMC should have been tossed to the side as well considering the amount of cannibalization from Chevy. Plus the part that made GMC a true truck company, the medium duty truck business has been sold.
GM is not ready for a fork because they are not yet done, but they are seriously ready for the knife and a major corporate overhaul.
12/06/08
The way I see it:
1.) Chevy needs to be the Everyman brand. Simple, easy to work on, economical. Good value, and ease of manufacture and maintenance.
2.) Pontiac needs to mean performance. No holds barred.
3.) Buick needs to be luxury and efficiency.
4.) Cadillac needs to be luxury and performance.
I can see no need for GMC at all. As it stands it could simply be a special trim line you order at your Chevy dealer. Nothing that much different than a special pony car trim.
That seems to make some sense to me.
12/05/08