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Female Motorcycle Ownership Is At An All-Time High, And That's Awesome

One of the biggest issues faced by the motorcycle industry is the difficulty of capturing new riders in new segments. Adding more new 50-year-old dudes on Harleys is great and all, but the industry won’t grow if it doesn’t figure out how to sell bikes to women and young people. It must be doing something right,…

Subaru Is Crushing It Thanks To Making Everyone Fall In Love With Subaru

One of the big mysteries of the auto industry, to a casual observer at least, would be how Subaru keeps growing by huge leaps and bounds. Its cars aren’t very fast (WRX and STI excepted), aren’t very good looking, and they don’t have the most frugal fuel economy. But Subaru apparently doesn’t need to appeal to those…

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