For those of you that don't know, Speed Zone was the third installment of the Cannonball Run series. And as you'd expect, it's terrible as an actual movie. The proper way to enjoy it is lying down on the floor in front of your TV, with assorted Hot Wheels to one side and some milk and cookies to the other. The movie is shamelessly ridiculous in all the best ways. But don't think it's a carbon copy of the first two Cannonball installments. Whereas the opening scenes of Run and Run II are identically cheesy, the opening of Speed Zone can actually stand on it's own merits. In this infamous scene, a trusty Lamborghini Countach is hotly pursued by the fuzz in their Dodge Diplomats. As opposed to the boring desert highways of the first two films; Speed Zone's chase is on windy country back roads. The Countach slides sideways on the loose dirt surface, as if it's enacting the hand-held 1:64 scale powerslides of boys everywhere. Then, to top it all off, the Lambo drives straight onto a pond and skims across the surface like a skipping stone. For me as a child, this was what ingrained the idea of what a Lamborghini or any other supercar is supposed to be: something rebellious, ridiculous, and rapid. Yes, I know some of the action shots are of a lowly Fiero-based kit rather than the genuine Italian article, but it was the '80s—people were more interested in spending money on blow than on movie props. Besides, every handsome star has a cheap lookalike stunt-double. Ok, I've said enough, just sit back and enjoy the awesome '80s soundtrack.

Most people automatically consider "James Bond" synonymous with "cool." It's easy to see why; he's got a license to kill, all the guns and gadgets the Her Majesty can afford, and he always delivers a witty punch line. And when it comes to iconic symbols that represent 007's character, Roger Moore's Lotus Esprit submarine is always near the top of the list, right up there with Sean Connery's Aston Martin DB5. Nowadays when we think of an Esprit, we imagine a very long-in-the-tooth model of late; but when The Spy That Loved Me came out, the Esprit was a fresh new model with a very modern image. So the Esprit was the perfect car to convince audiences that it could somehow transform into a fully-loaded submarine. Now, of course there was never an actual Esprit sub; just a series of different props and mock-ups. But that's all "movie magic," which is just fine. Let's pretend all those extra Q-branch goodies worked for real. Now ask yourself, are all those gadgets actually cool? or just very dorky? As you watch the chase scene, you're likely laughing. That's fine, except for you can't help but think that the people making the movie weren't making it with comedy as the primary goal. It's sort of the same feeling you get when watching the new Knight Rider: you laugh at the movie rather than with the movie.

So which do you like? The obscure b-movie hero? Or the blockbuster superstar?

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Rinspeed's Zero-Emission World Debut at the Geneva Motor Show - a Green "Fish" with Q-Factor

Thirty years after the movie thriller 'The Spy Who Loved Me' hit the silver screen "sQuba" is the first car that can actually 'fly' under water.

"Dive it again, James!" If the situation gets too hot for the secret agent he'll go underground - or under water. So demonstrated impressively by Roger Moore in 'The Spy Who Loved Me" in 1977 when he dove below the waves in a sleek vehicle that moments before seemed to be an ordinary car. The only problem: The scene never really took place; it was an animation.

With the "sQuba," the world's first real submersible car, the movie fake now becomes reality for visitors of the Geneva Motor Show (March 6th - 16th, 2008). Rinspeed boss Frank M. Rinderknecht (52) is known for his extraordinary automotive creations. The acknowledged James Bond enthusiast and Swiss automobile visionary kept revisiting this scene in his mind over and over: "For three decades I have tried to imagine how it might be possible to build a car that can fly under water. Now we have made this dream come true."

And it is this submerged stabile flight at a depth of 10 meters that sets the "sQuba" apart from military vehicles. While the latter can go under water, they are limited to driving slowly over the submerged ground. Rinderknecht: "It is undoubtedly not an easy task to make a car watertight and pressure resistant enough to be maneuverable under water. The real challenge however was to create a submersible car that moves like a fish in water."

It also had to be a sports car that was converted into a diving dream in the facilities of Swiss engineering specialist Esoro. In a first step the combustion engine was removed and replaced by several electric motors. Three motors are located in the rear. One provides propulsion on land, the other two drive the screws for underwater motoring. They are supported by two powerful Seabob jet drives in the front, which 'breathe' through special rotating louvers from HS Genion (for opening and closing the water intake). The rotating outlet jets were designed to be extremely light yet twist resistant by using high-tech nano materials, so-called Carbon Nano Tubes.

It is a sure bet that the "sQuba" will steal the show from any 'Baywatch' beauty on the beach. And easily, too: You drive the car into the water and the car floats. That is, until you crack the door to let the water in. Immediately the "sQuba" starts on his way to the underwater world. The occupants' breathing air comes from an integrated tank of compressed air that divers know from scuba diving. Rinderknecht: "For safety reasons we have built the vehicle as an open car so that the occupants can get out quickly in an emergency. With an enclosed cabin opening the door might be impossible." But safety wasn't the only reason for choosing an open-top design: With an enclosed volume of just two cubic meters of air the vehicle weight would have to increase by two tons (!) to counteract the unwanted buoyancy, giving the "sQuba" the land mobility of a turtle. Without occupants the "sQuba" surfaces automatically. It is even capable of autonomous driving on land thanks to a sophisticated laser sensor system from the Hamburg company Ibeo - without any help from the driver or passenger.

Power is supplied by rechargeable Lithium-Ion batteries. Rinderknecht: "The 'sQuba' is a zero-emission car as documented by the rotating license plate in the rear. It produces no exhaust emissions. The Swiss are among the world's pioneers in the area of hydropower. The 'sQuba's' filling station is the water reservoir." It is no surprise that the vehicle features powerful yet energy-saving LED lighting technology.

3-D foil elements with embossed fish and sharkskin patterns from Wetzel Processing Group and Hornschuch add visual pizzazz and streamline the exterior. Together with styling elements from Foliatec they create a harmonious velvety matt-white appearance.

For shore leave the "sQuba" relies on a stainless coil-over suspension from KW automotive and large Pirelli tires mounted on custom-made forged light-weight wheels from AEZ with 17- and 18-inch diameters. But the "sQuba" is really at home in the water. To make the occupants feel at home there as well the innovative salt-water resistant interior from Strähle + Hess features genuine mother-of-pearl trim and diamond-plated non-slip inlays from KGS Diamond, normally used in high-tech abrasives. After all, 'diamonds are a girl's best friends.' The high-tech VDO instrument cluster and controls create a futuristic ambiance and allow controlling all vehicle functions even while submerged.

Frank M. Rinderknecht and his partners - amongst them also the fleet specialist LeasePlan - have created a truly unusual vehicle and in the process have thought of everything. Even the Motorex lubricants used in the 'sQuba" are biodegradable. For the Rinspeed boss that is a meticulousness stemming from conviction: "The 'sQuba' lets me be one with the elements and lets me immerse myself in a new and fascinating world - with Q factor. It is our duty to protect this world in which we are guests to the best of our ability." Isn't it, Miss Moneypenny? - James couldn't have said it better himself glancing at the sporty Swiss precision chronograph from C.F. Bucherer. Eau la la - shaken, not stirred.

The worlds first real diving car with zero emission power

Is it just a clever computer animation or maybe more a fiction from a Hollywood movie? Or is it actually a real car sitting there? Many visitors to the upcoming Geneva Motor Show (March 6th thru 16th, 2008) will ask themselves just these questions when faced with the new Rinspeed creation "sQuba" - the worlds first real diving car. This astonishing concept vehicle from the renowned Swiss powerhouse for new designs and ideas looks almost like it just came out of a James Bond movie.

Its capabilities not only to drive on roads - and this also at a push of a button autonomously (thus without a driver, passenger or further assistance) - but also to agitate as an amphibious vehicle and to protrude to water depth of up to 10 meters (33 feet) go beyond the scope of many human virtues of imagination.

For Rinspeed boss Frank M. Rinderknecht the "sQuba" symbolizes the realization of a long-cherished dream and of movie fictions - of which perhaps the most noted out of the James Bond film hit "The spy who loved me". "And exactly thirty years later this amazing - yet at the time animated - film sequence materializes and becomes reality, in today's world", says Rinderknecht.

Definitely part of the material world is the power of the concept car: An electric motor with powerful torque drives the rear wheels. The propulsion on the water is ensured by two propellers in the stern and two powerful jet drives in the bow propel the vehicle under water while diving. With zero emissions, zero pollution in the seven seas of this world. The light weight body with components made of futuristic Carbon Nano Tubes encloses in a streamlined manner the driver and passenger who are supplied with fresh breathing air by the self-contained on-bord system.

A new and fascinating world is opening to the occupants of the "sQuba" which will remain most likely - as its predecessors - a unique and exclusive one-off vehicle. But: Attention guaranteed. [Rinspeed via World Car Fans]