MiceSims Racing: Bizarre Marketing Run Amok

Ben Wojdyla — Tue, 14 Jul 2009 14:20:00 EDT

We imagine a team of ad-jockeys sitting around the EA games offices wondering: "How do we promote the new MySims Racing game?" To which a genius responded, "How about two mice racing in remote-controlled cars?"

Let us be the first to state this doesn't make any sense. The people who developed this probably help out on Cartoon Networks' late night show Tim and Eric: Awesome Show, cause it makes about as much sense and is probably similarly funny if you're 32, living in your mom's basement, drunk on boxed wine. It does pit a Corvette against a Shelby Mustang piloted by well known racing foes brown mouse and white mouse, but none of that makes sense either. Did we take too much cough medicine again? [Youtube]

How Much Of Your Car Would You Like To Control By A Remote?

Matt Hardigree — Wed, 23 Apr 2008 11:40:00 EDT

Though most of us are comfortable with keyless-entry, even if it comes in watch form, there are some technologies that start removing us from the driving experience. And though remote-controlled dancing Jeeps may impress the ladies, we doubt many of us would feel comfortable wearing the matching shirt. Given the advancements with the DARPA Hal cars, maybe remote control is the best we'll be able to do in the future.

That being said, there are a few things we'd like to be controlled by an awesome remote. We're thinking James Bond here. A remote for an ejection seat? Check. A remote that would cause the emanation of a pleasant scent to cover up unplanned smells? Mayhaps. Other than that, we're keen on doing things the old fashion way.

[Photo: Online Salute to Remote Control]

Jalopnik: remote controlled cars

MiceSims Racing: Bizarre Marketing Run Amok

How Much Of Your Car Would You Like To Control By A Remote?