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posts about #redbullairrace more → Red Bull Air Race Slips Caffeine Into Detroit River This Weekend
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Red Bull Air Race Slips Caffeine Into Detroit River This Weekend |
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What plane would you dragon?
After all, we all know dragons can fly, right?
My answer:
prop-driven: Vought Corsair
jet: Phantom F-4
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Just like drinking Red Bull.
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The show is "Le grand Journal" and the clip is called "la suite 1".
Unfortunately Shia leblumbloo or wtv does most of the talking (that ass), but her dress more than makes up for it.
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agreed. they have a team in just about any motor sport you can think of. how do they do it?
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They've got jets, passenger planes, fighters, you name it.
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But it's hugely popular, and had been in Europe for a while prior to coming stateside.
If you think about owning the teams, it's good 'ol "race on (anyday), sell on (anyday)"- and while it's not directly related to the product, it captures a similar audience. And the teams therefore become part hobby, part advertising and part product strategy. I'm sure they get some support from other advertisers on the racing series' and vehicles, so that helps a bit too.
It's similar to Virgin though. When was the last time you bought something from them? Yet they're hugely successful.
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(That still doesn't make sense to me when I read it, but it's the best way my hands can express my head at the moment. Too much vodka, not enough Red Bull, I guess)
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But the company spent a net $400 Million on sports related marketing in 2008 and to increase ROI they usually opt for ownership of teams (like in F1 or the former Metrostars) or ownership of entire events (like this one, or Flugtag) this enables them to draw revenue from the events themselves.
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