This just in from the US Patent and Trademark Office: On April 16th, Chrysler Group LLC filed for a new trademark, "Rebel."
The young man in this photo said he stole the truck to escape from Brega, currently besieged by Libyan loyalist forces, and return to the rebel side of the conflict where the truck will likely be put to good use. It's a frightened face of a massive human tragedy framed in a truck's window.
AMC may be long gone, and Fiat owns the Jeep brand nowadays, but classic AMC ads will never die!
How would you like to own a totally original 1,718-mile 1980 Pacer? Perhaps a 1970 Rebel Machine 390? Or even- are you sitting down?- the coveted Gucci Edition 1973 Hornet wagon?
Coil-spring seats! A six-banger engine! Molded acoustical headliner! A big gas tank! The hardhatted Kenosha gentleman in this ad wants you to know that the '67 AMC Rebel is the cheapest intermediate-sized hardtop in America. "Either we're charging too little, or the other guys are charging too much!" Now if only we…