Marchionne Wants to Be Jobs, 500 to be His iPod

Sergio Marchionne is undoubtedly stocking up on black turtlenecks as we write this. The revived Cinquecento, according to the Fiat boss, is the cornerstone of his attempt to turn the company into "the Apple of cars, and the Cinquecento will be our iPod." The diminutive hatchback has already seen orders in excess of… » 7/04/07 4:15pm 7/04/07 4:15pm