Toyota Reveals 2009 RAV4, Biggest Change Is The Price

The 2009 Toyota RAV4 will start at $21,500 for the base FWD model, an increase of just 0.9% from the 2008 model, and will range up to $27,810 for a Limited equipped with the 3.5-liter, 269 HP V6 and 4WD. Toyota also plans to offer several Extra Value Packages with a variety of options bundled together for, you know,… » 8/07/08 10:20am 8/07/08 10:20am

Toyota To Showcase "Innovation" At Frankfurt Auto Show

Yup, that's the official word from ToMoCo on their offering for the Frankfurt Motor Show next month — according to the super number one best automaker from the land of the rising sun, they'll be featuring "innovation." We've no idea what that means, but in addition to whatever that is — they'll also be showing off a… » 8/28/07 7:45am 8/28/07 7:45am

Ad Watch: "Happy Together" with Toyota's RAV4

For my money, there's nothing like domestic violence for sheer comedic value. Saab covered this ground a few years back with a TV spot that pitted a blatantly bougie couple against one another, in a valiant effort to wrest first dibs on a 9-5. Now, it's Toyota's turn. While you might find fault in this New Zealand… » 12/26/06 11:43am 12/26/06 11:43am

The Little Toyota Engine Light That Couldn't Turn Off: ToMoCo Issues…

The world's number one super best automaker from the land of the rising sun issued two recalls today — one here in the land of the free and home of the brave for around 60,700 four-cylinder Highlander SUV's from 2001 through 2003 and 159,100 RAV4's from 2001 and 2002. It seems the "check engine light" (also known as… » 12/08/06 10:33pm 12/08/06 10:33pm

Ask Jalopnik Readers: What Gender Is the Toyota RAV4

Pardon the intrusion, but this is Jalopnik's buddy Ken, vaguely dramatized by one of the site's talented editors [Nice touch - ed]. I have a dilemma. I'm looking at buying a new car, and the '06/'07 Toyota RAV4 is on my list. However, every RAV4 I see is driven by a woman. Is the RAV4 unoficially considered a "chick… » 9/12/06 3:01pm 9/12/06 3:01pm