The "Truck of Texas" award is given at the end of a juried voting process following an event lovingly referred to as the the Texas Truck Rodeo. Ford also took home awards for "Truck-Line of Texas," "Best SUV of Texas" with the Expedition King Ranch (which we didn't even know existed), and "CUV of Texas," (apparently a fairly new category) with the Ford Flex. But that's where things stop making sense.

Considering the F-150 is, you know, full-size and all, we're still confused with how Dodge towed away the full-size award. Then, just to pour gas on the conflagration of bragging rights confusion, the Dodge RamBox was awarded "Outstanding Truck Feature." So, we have a the F-150 as the "Truck of Texas" but apparently its not full-sized enough to be awarded the "Full-size Truck of Texas," nor does it have the best feature, both awards going to the Ram. Right. They sure do things strange down there in Texas, don't they? [Detroit Free Press]

Product: 2009 Dodge Ram
TV Show / Movie: Terminator: The Sarah Connor Chronicles
Episode / Scene Name: Automatic for the People
Plot: Driving up to the nuclear power plant, the 2009 Dodge Ram is sure looking clean and shiny, isn't it? Wethinks perhaps a work truck should NEVER look this clean. Especially when it's being driven by the uncle of the future leader of the resistance.

Welcome to Adventures In Automotive Product Placement — our irregular series where we highlight the pay-for-play car stars of the silver and small screens. Spot a blatant automotive product placement on the airwaves? Send it to us at tips-at-jalopnik-dot-com.

The heavy-duty Ram 2500 and 3500 are currently available (and evidently will continue to be) with a 6.7-liter straight-six Cummins diesel; the new five-liter mill should be for light-duty Rams, to go up against GM's 4.5-liter Duramax diesel, Ford's 4.4-liter diesel, and maybe even a diesel V8 from Toyota. Whether or not Chrysler will be sharing this engine with Nissan as they are with the Hemi remains to be seen. Let the diesel muscle truck wars begin!
[PickupTrucks.com]

"After driving several Ram models in a variety of scenarios, we're still as enthusiastic about the 2009 Dodge Ram 1500 as we were when it was first reveled at the Detroit auto show. Most half-ton truck buyers don't need three-quarter-ton towing and hauling capability in their pickups, and we think most people will find the improved ride comfort a more-than-fair tradeoff for trailering and payload ratings that equal what the Ram could do in 2008."

Sounds to us like Dodge is making a laser-light-like move directly at the half-ton market — maybe the remaining engineers over at Chrysler have the right idea after all. Head on over to PickupTrucks.com to read all about it — and take a run through the gallery below to see it.

[PickupTrucks.com]

Pricing for All-new 2009 Dodge Ram 1500 to Start at $22,170

* All-new 2009 Dodge Ram priced at $22,170 for regular cab, $26,225 for Quad Cab® and $32,530 for Ram Crew 1500 (all prices include $900 for destination)
* Segment-first features: solid axle, coil spring, multi-link rear suspension; versatile cargo management system including unique "RamBox" weatherproof, lockable, illuminated, drainable storage bins; store-in-the-floor bins with removable liners; factory-installed 4-inch dual exhaust; live Sirius Backseat TV™ and surround-sound audio system
* Dodge Ram's first crew-sized cab model
* New 5.7-liter HEMI provides best-in-class 390 horsepower and 407 lb.-ft. of torque, with 20 mile per gallon highway (4x2 models)
* Best-in-class 0-60 mph time of under 6 seconds
* Best-in-class aerodynamics of .419 Cd
* All-new, bold, powerful, instantly recognizable Ram design
* All-new interiors with significantly upgraded materials and nearly double the storage options (42)
* 35 safety and security features, including standard four-wheel anti-lock braking system and Electronic Stability Program
* More than 35 new or improved features that out-tough, out-smart the competition
* Almost 40,000 hours of durability/reliability testing, 200 hours of wind-tunnel evaluations and nearly 9 million customer-equivalent miles completed

Auburn Hills, Mich., Aug 13, 2008 - Dodge announced pricing today for the all-new 2009 Dodge Ram 1500, offering more content and a lower price than current models. The all-new 2009 Dodge Ram features three cab configurations, five trim levels, all-new exterior and interior styling and many segment-first features and best-in-class capabilities.

The all-new 2009 Dodge Ram is available for $22,170 for regular cab models, $26,225 for Quad Cab® models and $32,530 for Ram Crew 1500 models. Prices include $900 for destination. Customers may choose to purchase the all-new 2009 Dodge Ram, or lease through independent sources. The all-new 2009 Dodge Ram arrives in dealerships this fall.

"It's a challenging time to introduce an all-new light-duty pickup, but Dodge never backs down from a challenge," said Mike Accavitti, Director - Dodge Brand and SRT Global Marketing and Communications. "With more standard features and a lower MSRP than 2008 models, the all-new 2009 Dodge Ram gives consumers thousands of dollars more in value. Our all-new 2009 Dodge Ram has it all: head-turning design, class-leading interior amenities, capability for every need, customer convenience features inside and out, built-in craftsmanship and safety for every occupant - all at a great value. And with our new crew-size cab model, we're now competing in the fastest-growing and highest-volume part of the light-duty pickup segment."

For 2009, the all-new Dodge Ram will be offered in regular cab, Quad Cab and crew-size cab configurations, with three box lengths: 8-foot (regular cab), 6-foot-4-inches (regular cab and Quad Cab) and a new-for-2009 box length of 5-foot-7-inches ( Ram Crew 1500). All fit in a standard-sized garage. Five trim levels are offered: ST, SLT, TRX, Sport and Laramie.

The all-new 2009 Dodge Ram offers a number of segment-first and best-in-class innovations.

The all-new Dodge Ram Crew 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to five cases (120 cans) of 12-ounce beverages. Total capacity is 7.4 cubic feet - slightly more than the capacity of a 55-gallon drum.

Another new segment-first innovation for the 2009 Dodge Ram Crew 1500 is a pair of "store-in-the-floor" storage bins with removable liners that offer even more versatile storage - large enough for ten 12-ounce beverages and ice.

Powertrain choices include the new-generation 5.7-liter HEMI that produces best-in-class 390 hp (291 kW) and 407 lb.-ft. (552 N·m) of torque. Also available is a 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N·m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N·m) of torque; four- and five-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the new HEMI, the all-new 2009 Dodge Ram R/T regular-cab 4x2 model with a short bed and 4:10 gears blasts from 0-60 mph in less than 6 seconds - best-in-class performance.

An improved frame design incorporating high-strength steel supports an all-new, first-in-segment, solid axle, multi-link coil spring rear suspension that provides outstanding ride and handling characteristics without sacrificing payload (up to 1,850 pounds) and towing capability (up to 9,100 pounds).

Premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, first-for-Dodge heated steering wheel, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control - a first for Dodge Ram.

The all-new 2009 Dodge Ram offers more electronic choices than the average family room. Electronic and infotainment choices include MyGIG Multimedia Infotainment System with 30-gigabyte hard drive and navigation system, along with a rear-seat DVD entertainment system that is available in the Quad Cab and crew-size cab. Also available is first-in-segment live SIRIUS Backseat TV™ and segment-first surround-sound audio.

The all-new 2009 Dodge Ram also offers 35 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, knee bolsters, adjustable rear head restraints, remote keyless entry, seat-belt pre-tensioners, Anti-lock Brake System, BeltAlert® System, Center High-mounted Stop Lamp, power door locks, energy-absorbing steering column, Sentry Key® engine immobilizer, tire pressure monitoring system, HomeLink Universal Home Security System Transceiver and Electronic Stability Program with Hill Start Assist, Brake Assist, Rollover Mitigation and Trailer Sway Control; and available adjustable pedals, ParkSense® Rear Park Assist and ParkView® Rear Back-up Camera.

Engineers have conducted approximately 40,000 hours of full-scale vehicle and system testing for durability and reliability of the all-new 2009 Dodge Ram. Testing and validation in various climates included road trips to a variety of locations including Death Valley, Nev., Bemidji, Minn., Tampa and Denver. In addition, the 2009 Dodge Ram has gone through more than 200 hours of wind noise and aerodynamic evaluations in Chrysler LLC's state-of-the-art aerodynamic and acoustic test facility in Auburn Hills, Mich.

By the time the 2009 Dodge Ram goes on sale this fall, nearly 9 million customer-equivalent miles will be logged by Dodge Truck engineers.

All-new 2009 Dodge Ram ST regular cab and Quad Cab
Powered by a 3.7-liter V-6 engine producing 215 horsepower and 235 lb.-ft. of torque backed by a four-speed automatic transmission (4x2 models) or a 4.7-liter V-8 producing 310 horsepower and 330 lb.-ft. of torque with a five-speed automatic transmission, the all-new 2009 Dodge Ram ST's standard features include17-inch styled steel wheels, four-wheel disc brakes with anti-lock braking system (ABS), electric-shift transfer case (4x4 models), power rack-and-pinion steering, heavy-duty vinyl floor covering, tilt-steering column, AM/FM stereo with CD player and six speakers, variable intermittent windshield wipers, manual windows (two door only), fixed rear window, Sentry Key engine immobilizer and air conditioning.

Optional features include 17-inch chrome-clad steel wheels, two-tone exterior paint, speed control, anti-spin rear differential, engine block heater, trailer-tow mirrors, bedliner, black lower bodyside moldings, front hood protection shield, 3.92 axle ratio, sliding rear window, power-sliding rear window (Quad Cab only, standard on Crew), uconnect studios SIRIUS Satellite Radio and Mopar WiFi.

Following are prices for the all-new 2009 Dodge Ram ST. All prices include $900 for destination.

* Dodge Ram ST regular cab 4x2 6-foot-4-inch box $22,170
* Dodge Ram ST regular cab 4x2 8-foot box $22,470
* Dodge Ram ST regular cab 4x4 6-foot-4-inch box $26,625
* Dodge Ram ST regular cab 4x4 8-foot box $26,925
* Dodge Ram ST Quad Cab 4x2 $26,225
* Dodge Ram ST Quad Cab 4x4 $30,635

All-new 2009 Dodge Ram SLT regular cab, Quad Cab and Ram Crew 1500
In addition to standard features offered on the ST, the all-new Dodge Ram SLT adds carpet floor covering with floor mats, 40/20/40 split-bench seat, overhead console, speed control, remote keyless entry, power windows and door locks, heated mirrors and 17-inch painted aluminum wheels.

In addition to the optional features on the ST, the all-new 2009 Dodge Ram SLT offers the 5.7-liter HEMI engine, RamBox Storage System, on-demand transfer case (4x4 models), power sun roof, power-adjustable pedals, amplified 10-speaker Alpine Surround Sound, uconnect gps with navigation system and hands-free communication system with Bluetooth technology, uconnect studios SIRIUS Backseat TV™, uconnect phone, uconnect studios SIRIUS Satellite Radio, low-back bucket seats with cloth upholstery, six-way power driver seat, leather-wrapped steering wheel, auto-dimming rearview mirror, rear defroster and 20-inch aluminum wheels.

Following are prices for the all-new 2009 Dodge Ram SLT. All prices include $900 for destination.

* Dodge Ram SLT regular cab 4x2 6-foot-4-inch box $26,365
* Dodge Ram SLT regular cab 4x2 8-foot box $26,665
* Dodge Ram SLT regular cab 4x4 6-foot-4-inch box $29,935
* Dodge Ram SLT regular cab 4x4 8-foot box $30,235
* Dodge Ram SLT Quad Cab 4x2 $30,375
* Dodge Ram SLT Quad Cab 4x4 $33,595
* Dodge Ram SLT Ram Crew 1500 4x2 $32,530
* Dodge Ram SLT Ram Crew 1500 4x4 $35,750

All-new 2009 Dodge Ram TRX Quad Cab and Ram Crew 1500
In addition to the standard features offered on the ST, the all-new 2009 Dodge Ram TRX, electric-shift transfer case (4x4 models), unique shocks and ride height, 17-inch aluminum wheels and a full-size spare tire, heavy-duty vinyl floor covering, cloth 40/20/40 split-bench front seat, folding rear bench seat (Quad Cab models), active turn signals, tilt steering column, remote keyless entry and standard two-tone paint

In addition to the optional features on the ST, the all-new 2009 Dodge Ram TRX offers an engine block heater, power-sliding rear window (Quad Cab only, standard on Crew), heated power folding mirrors, bedliner, 3.92 axle ratio, anti-spin rear differential, Tip Start, uconnect studios SIRIUS Satellite Radio and speed control.

Following are prices for the all-new 2009 Dodge Ram TRX. All prices include $900 for destination.

* Dodge Ram TRX Quad Cab 4x2 $30,920
* Dodge Ram TRX Quad Cab 4x4 $34,740
* Dodge Ram TRX Ram Crew 1500 4x2 $33,075
* Dodge Ram TRX Ram Crew 1500 4x4 $36,895

All-new 2009 Dodge Ram Sport regular cab, Quad Cab and Ram Crew 1500
In addition to the standard features offered on the SLT, the all-new 2009 Dodge Ram Sport adds the new 5.7-liter HEMI V-8, five-speed automatic transmission, unique bucket seats, body-color fascia, fog lamps and 20-inch chrome-clad aluminum wheels.

Optional equipment is the same offered on the all-new 2009 Dodge Ram SLT model.

Following are prices for the all-new 2009 Dodge Ram Sport. All prices include $900 for destination.

* Dodge Ram R/T (Sport) regular cab 4x2 6-foot-4-inch box $30,265
* Dodge Ram Sport Quad Cab 4x2 $33,900
* Dodge Ram Sport Quad Cab 4x4 $37,515
* Dodge Ram Sport Ram Crew 1500 4x2 $35,955
* Dodge Ram Sport Ram Crew 1500 4x4 $39,570

All-new 2009 Dodge Ram Laramie Quad Cab and Ram Crew 1500
In addition to the standard features offered on the SLT, the all-new 2009 Dodge Ram Laramie adds chromed door handles and mirrors, dual-zone automatic climate control, steering-wheel-mounted audio controls, and security alarm.

In addition to the optional features on the SLT, the all-new 2009 Dodge Ram Laramie optional feature includes 20-inch aluminum wheels.

Following are prices for the all-new 2009 Dodge Ram Laramie. All prices include $900 for destination.

* Dodge Ram Laramie Quad Cab 4x2 $38,770
* Dodge Ram Laramie Quad Cab 4x4 $41,990
* Dodge Ram Laramie Ram Crew 1500 4x2 $40,920
* Dodge Ram Laramie Ram Crew 1500 4x4 $44,140

The all-new 2009 Dodge Ram is built at the Warren (Mich.) Truck Assembly Plant and the St. Louis North Assembly Plant in Fenton, Mo.

[Source: Chrysler]

The report also mentioned cancellation of a future Hummer product and the potential shuttering of a brand, though no concrete evidence has emerged to clarify whether the Hummer product cancellation and brand closure were one in the same (Hummer) or whether Hummer might be allowed to die on the vine while another weak brand, such as Buick, was closed outright or moved off-shore. [Automotive News (Sub. Req.)]

Attempting to close on a high note, Nardelli said "We have great vehicles to sell. And keep talking up our products to your family, friends and neighbors." Unfortunately, most of Chrysler employees' family, friends and neighbors are grappling with their own layoffs and foreclosures, so putting a new Sebring in the garage isn't a top priority.
[Freep, Photo Credit: Daylife.com]

Dodge Unleashes Game-changer Into Truck Market

All-new 2009 Dodge Ram Breaks From the Herd

 All-new, bold, powerful, "get-out-of-the-way" Dodge Ram design
 New, aggressive "grille-forward" design
 First-in-segment chrome-tipped dual exhaust styled dramatically into the rear bumper
 Best-in-class aerodynamics - an estimated .422 Cd
 Dodge Ram's first-ever crew cab, giving Dodge an entry into the largest and fastest-growing part of the market. Crew cab accounts for nearly 50 percent of market
 New 5.7-liter HEMI® V-8 provides more horsepower (380 hp) and torque (404 lb.-ft.), with increased fuel economy (an estimated 4 percent)
 Best-in-class performance: 0-60 mph in under 7 seconds
 New interiors with premium seating, soft-touch materials, redesigned controls, floor console with shifter, and even more storage options
 More than 35 new or improved features
 Industry-first RamBox cargo management system (crew cab) includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails (a total of 8.6 cubic feet of space); pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
 RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
 First-in-segment "store in the floor" storage bins with removable liners, big enough for ten 12-ounce beverages and ice
 First-in-segment heated and ventilated front seats
 Heated rear seats also available
 Heated steering wheel a first for any Dodge vehicle
 First-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
 First-in-segment live SIRIUS Backseat TV™
 First-in-segment surround-sound audio system
 More than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Program with Hill Start Assist and Trailer Sway Control
 All-new 2009 Dodge Ram to arrive this fall
 Light-duty diesel to arrive after 2009; two-mode hybrid powertrain to be offered in 2010 model year

Dodge has been building trucks since1917. Throughout its storied history, Dodge introduced a number of innovative trucks - the original "Suburban," aerodynamic Airflow-model trucks and the ultra-capable Power Wagon. But it was in 1994 that Dodge introduced a revolutionary Ram in the light-duty pickup market, with its "big rig" styling and iconic crosshair grille.

"We put a truck on the market that tripled our market share," said Ralph Gilles, Vice President - Jeep®/Truck Design Studio, Chrysler LLC. "Our design was polarizing - people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of 'me-too' trucks."

For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops.

"Our mandate was to make a quantum leap and add even more voltage to Ram," said Scott Kunselman, Vice President - Body-on-Frame Product Team. "Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety."

Capability

In addition to the new-generation 5.7-liter HEMI which produces 380 hp (283 kW) and 404 lb.-ft. (548 N·m) of torque, the all-new 2009 Dodge Ram offers a 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N·m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N·m) of torque; a six-speed manual transmission and four- and five-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the new HEMI, the all-new 2009 Dodge Ram R/T regular-cab 4x2 model with a short bed and 4:10 gears blasts to best-in-class performance of 0-60 mph in under 7 seconds.

The all-new 2009 Dodge Ram is offered in regular cab, Quad Cab® and crew cab, with three box lengths: 8-foot (regular cab), 6-foot-4-inches (regular cab and Quad Cab), and a new-for-2009 box length of 5-foot-7-inches (crew cab). Five trim levels are available, each with a unique appearance: ST, SLT, TRX, Sport, and the top-of-the-line Laramie.

An improved frame design incorporating high-strength steel supports an all-new, first-in-segment, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to an estimated 1,840 pounds) and towing capability (up to an estimated 9,100 pounds).

Convenience

The all-new 2009 Dodge Ram Crew 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to 4.3 cubic feet of whatever - such as five cases (120 cans) of 12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The 2009 Dodge Ram's tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another new segment-first innovation for the 2009 Dodge Ram Crew 1500 is a pair of "store in the floor" bins with removable liners that offer even more versatile storage - large enough for ten 12-ounce beverages and ice.

There are many other convenient storage locations throughout the all-new 2009 Dodge Ram including a large upper glove box, map pockets in door panels and a configurable center console. All in all, there are nearly twice as many storage locations in the all-new 2009 Dodge Ram than were in the previous model.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices include MyGIG Multimedia Infotainment System with 30-gigabyte hard drive, navigation system, and a rear-seat DVD entertainment system available in the Quad Cab and crew cab. Also available is first-in-segment live SIRIUS Backseat TV™ and segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, first-for-Dodge heated steering wheel, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control - a first for Dodge Ram.

Craftsmanship

In addition to the exterior, the all-new interior of the 2009 Dodge Ram stands out with a renewed emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, redesigned controls, chrome accents, premium seating with improved bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available for the first time in a Dodge Ram. All 2009 Dodge Ram interiors are significantly upgraded with "soft-touch" materials that feature industry-first two-tone technology and premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for Sport and Laramie models.

On the exterior, the all-new 2009 Dodge Ram features a redesigned aluminum hood with a large power bulge and a forward-canted grille, imparting a "head down, ready to charge" attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips - a first in light-duty pickups. Attractive 20-inch wheels are available in three styles. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out. The sculpted Ram's-head badge on the tailgate is 250 percent larger than the previous badge.

Safety

On the safety and security front, the all-new 2009 Dodge Ram offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, knee bolsters, seat-belt pre-tensioners, Anti-lock Brake System, BeltAlert® System, and Electronic Stability Control; and available adjustable pedals, ParkSense® Rear Park Assist and ParkView® Rear Back-up Camera.

Manufacturing

The all-new 2009 Dodge Ram will be built in two locations: Quad Cab and Ram Crew 1500 models will be built at the Warren (Mich.) Assembly Plant, and regular cab and Ram Crew 1500 models will be built at the St. Louis North Assembly Plan in Fenton, Mo.

Dodge Brand
With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold more than 1.3 million vehicles in the global market. In the highly competitive truck market, Dodge has a 15 percent market share. Last year, Dodge introduced the all-new 2008 Dodge Grand Caravan with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. Dodge is entering key European volume segments with Nitro, Caliber and Avenger. The all-new 2009 Dodge Journey will debut this year, and will be available outside North America in both left- and right-hand drive in mid-2008. And later this year, Dodge will introduce its modern muscle car, the all-new Dodge Challenger. For the 2010 model year, Dodge will offer the all-new Dodge Ram with an advanced two-mode hybrid system.

###

Dodge Unleashes Game-changer Into Truck Market

All-new 2009 Dodge Ram Breaks From the Herd

 All-new, bold, powerful, "get-out-of-the-way" Dodge Ram design
 New, aggressive "grille-forward" design
 First-in-segment chrome-tipped dual exhaust styled dramatically into the rear bumper
 Best-in-class aerodynamics - an estimated .422 Cd
 Dodge Ram's first-ever crew cab, giving Dodge an entry into the largest and fastest-growing part of the market. Crew cab accounts for nearly 50 percent of market
 New 5.7-liter HEMI® V-8 provides more horsepower (380 hp) and torque (404 lb.-ft.), with increased fuel economy (an estimated 4 percent)
 Best-in-class performance: 0-60 mph in under 7 seconds
 New interiors with premium seating, soft-touch materials, redesigned controls, floor console with shifter, and even more storage options
 More than 35 new or improved features
 Industry-first RamBox cargo management system (crew cab) includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails (a total of 8.6 cubic feet of space); pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
 RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
 First-in-segment "store in the floor" storage bins with removable liners, big enough for ten 12-ounce beverages and ice
 First-in-segment heated and ventilated front seats
 Heated rear seats also available
 Heated steering wheel a first for any Dodge vehicle
 First-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
 First-in-segment live SIRIUS Backseat TV™
 First-in-segment surround-sound audio system
 More than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Program with Hill Start Assist and Trailer Sway Control
 All-new 2009 Dodge Ram to arrive this fall
 Light-duty diesel to arrive after 2009; two-mode hybrid powertrain to be offered in 2010 model year

Dodge has been building trucks since1917. Throughout its storied history, Dodge introduced a number of innovative trucks - the original "Suburban," aerodynamic Airflow-model trucks and the ultra-capable Power Wagon. But it was in 1994 that Dodge introduced a revolutionary Ram in the light-duty pickup market, with its "big rig" styling and iconic crosshair grille.

"We put a truck on the market that tripled our market share," said Ralph Gilles, Vice President - Jeep®/Truck Design Studio, Chrysler LLC. "Our design was polarizing - people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of 'me-too' trucks."

For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops.

"Our mandate was to make a quantum leap and add even more voltage to Ram," said Scott Kunselman, Vice President - Body-on-Frame Product Team. "Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety."

Capability

In addition to the new-generation 5.7-liter HEMI which produces 380 hp (283 kW) and 404 lb.-ft. (548 N·m) of torque, the all-new 2009 Dodge Ram offers a 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N·m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N·m) of torque; a six-speed manual transmission and four- and five-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the new HEMI, the all-new 2009 Dodge Ram R/T regular-cab 4x2 model with a short bed and 4:10 gears blasts to best-in-class performance of 0-60 mph in under 7 seconds.

The all-new 2009 Dodge Ram is offered in regular cab, Quad Cab® and crew cab, with three box lengths: 8-foot (regular cab), 6-foot-4-inches (regular cab and Quad Cab), and a new-for-2009 box length of 5-foot-7-inches (crew cab). Five trim levels are available, each with a unique appearance: ST, SLT, TRX, Sport, and the top-of-the-line Laramie.

An improved frame design incorporating high-strength steel supports an all-new, first-in-segment, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to an estimated 1,840 pounds) and towing capability (up to an estimated 9,100 pounds).

Convenience

The all-new 2009 Dodge Ram Crew 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to 4.3 cubic feet of whatever - such as five cases (120 cans) of 12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The 2009 Dodge Ram's tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another new segment-first innovation for the 2009 Dodge Ram Crew 1500 is a pair of "store in the floor" bins with removable liners that offer even more versatile storage - large enough for ten 12-ounce beverages and ice.

There are many other convenient storage locations throughout the all-new 2009 Dodge Ram including a large upper glove box, map pockets in door panels and a configurable center console. All in all, there are nearly twice as many storage locations in the all-new 2009 Dodge Ram than were in the previous model.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices include MyGIG Multimedia Infotainment System with 30-gigabyte hard drive, navigation system, and a rear-seat DVD entertainment system available in the Quad Cab and crew cab. Also available is first-in-segment live SIRIUS Backseat TV™ and segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, first-for-Dodge heated steering wheel, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control - a first for Dodge Ram.

Craftsmanship

In addition to the exterior, the all-new interior of the 2009 Dodge Ram stands out with a renewed emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, redesigned controls, chrome accents, premium seating with improved bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available for the first time in a Dodge Ram. All 2009 Dodge Ram interiors are significantly upgraded with "soft-touch" materials that feature industry-first two-tone technology and premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for Sport and Laramie models.

On the exterior, the all-new 2009 Dodge Ram features a redesigned aluminum hood with a large power bulge and a forward-canted grille, imparting a "head down, ready to charge" attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips - a first in light-duty pickups. Attractive 20-inch wheels are available in three styles. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out. The sculpted Ram's-head badge on the tailgate is 250 percent larger than the previous badge.

Safety

On the safety and security front, the all-new 2009 Dodge Ram offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, knee bolsters, seat-belt pre-tensioners, Anti-lock Brake System, BeltAlert® System, and Electronic Stability Control; and available adjustable pedals, ParkSense® Rear Park Assist and ParkView® Rear Back-up Camera.

Manufacturing

The all-new 2009 Dodge Ram will be built in two locations: Quad Cab and Ram Crew 1500 models will be built at the Warren (Mich.) Assembly Plant, and regular cab and Ram Crew 1500 models will be built at the St. Louis North Assembly Plan in Fenton, Mo.

Dodge Brand
With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold more than 1.3 million vehicles in the global market. In the highly competitive truck market, Dodge has a 15 percent market share. Last year, Dodge introduced the all-new 2008 Dodge Grand Caravan with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. Dodge is entering key European volume segments with Nitro, Caliber and Avenger. The all-new 2009 Dodge Journey will debut this year, and will be available outside North America in both left- and right-hand drive in mid-2008. And later this year, Dodge will introduce its modern muscle car, the all-new Dodge Challenger. For the 2010 model year, Dodge will offer the all-new Dodge Ram with an advanced two-mode hybrid system.

# # #

veritas: "I hope that's horribly inaccurate."

georgejetson: "I think it looks good. Way better than the hideousness that is the current truck."

[via SRT Forums]

The horned brand from the automaker traded more times than a 40-year-old linebacker is apparently seeking approval from the City of Detroit to run a herd of cattle down Jefferson Avenue as part of the 2009 Dodge Ram introduction. One person familiar with the plan said it could look like John Wayne's "Red River." Sure it might look cool, but it will probably smell pretty uncool too — either way, we'll be on hand to witness the mayhem PRgasm. [Freep via Winding Road]

Related:
Ad Watch Exclusive: My Name Is Juan Pablo Montoya, I Race A Dodge Avenger — Prepare To Die?; Ad Watch : The Dodge Nitro — Now With Twice The Time, Twice The Heaviness Of The Original Commercial; Ad Watch : Dodge Tries To Jump Start Its Heart With The Nitro SUV; Ad Watch : Fantastic Four Gets A Fantasticar, Dodge Gets Cross-Promotional; Ad Watch : If Dodge Has a RamRash, We Suggest Preparation-H [internal]

"...when it goes on sale next summer, expect to see four all-new or revised engine choices. The base 215-hp/235lb-ft 3.7-liter V6 will be replaced with the 260-hp/265lb-ft 4.0-liter V6 used in the Dodge Nitro SUV. The Ram's current 235-hp/300lb-ft 4.7-liter V8 gets the same makeover the 2008 Dodge Dakota received, boosting power to 300-hp/390lb-ft, and the 5.7-liter HEMI V8 will get a bump in displacement and power from current 345-hp/375lb-ft levels. A new Cummins V8 diesel motor will also be available. Both gas and diesel V8s will use 6-speed automatic transmissions."

Spied: 2009 Dodge Ram 1500 [PickupTruck.com]

Related:
Spy Photos : 2008 Dodge Dakota; Spy Photos: Dodge Super Mega Ultra Ram Pickup; Of Course He's Being Promoted, He Designed The 300C [internal]

"Ford is leading the diesel revolution with the 2008 Super Duty, offering the segment's first clean diesel engine."

EARTH DAY 'TOP TEN' - A SAMPLE OF FORD'S 'GREEN' INITIATIVES

In recognition of Earth Day, April 22, this week's 'Top Ten' list focuses on some of Ford's latest 'green' initiatives. Ford's comprehensive global sustainability strategy includes a focus on the development of environmentally friendly vehicle technologies, including hybrids, diesels, bio-diesels, advanced engines and transmissions, E85 ethanol, plug-in hybrids, hydrogen internal combustion engines and fuel cells. In addition, Ford is introducing sustainable efforts throughout the company in manufacturing, materials and facilities management.

Ford's commitment to 'green' vehicle technologies will result in improved fuel economy for our customers and reduced CO 2 emissions. Other 'green' efforts will help us minimize our environmental impact through the conservation of energy and a reduction in pollution, while saving the company and customers money.

1. Use of Sustainable Fabric - The 2008 Ford Escape is believed to be the first U.S. automotive application of 100 percent recycled fabric seating surfaces. The new fabric, supplied by Interface Fabrics, Inc., is produced from 100 percent post-industrial waste. Post-industrial waste is something originally intended for retail use that never makes it to the consumer. It can include anything from plastic intended for pop bottles to un-dyed polyester fibers that don't make the cut for consumer use.

This plastic and polyester is processed, spun into yarn, dyed and woven into seat fabric. Recycling waste otherwise destined for landfills has obvious environmental benefits. Interface Fabrics estimates that Ford's use of post-industrial recycled materials, rather than virgin fibers, will conserve up to:

o 600,000 gallons of water
o 1.8 million pounds of carbon dioxide (CO 2) equivalents
o The equivalent of more than 7 million kilowatt hours of electricity

2. Leader in Fuel-Efficient 6-speed transmissions - Ford, Lincoln and Mercury offer 15 models that are available with fuel-saving 6-speed transmissions. Ford plans to produce about 1.3 million 6-speed transmissions annually by 2008. Two out of every three vehicles will be offered with 6-speed transmissions by the end of next year. Fuel efficiency is improved up to 7 percent in highway driving over typical 4-speed transmissions while offering better performance and smoother, more precise shifts.

3. Ford Introduces First Clean Diesel in Heavy-Duty Pickup Segment - Ford is leading the diesel revolution with the 2008 Super Duty, offering the segment's first clean diesel engine. The new 6.4-liter diesel utilizes Ford Clean Diesel Technology and meets the most stringent emissions standards in the world while increasing power and torque in an engine that is smooth and quiet. The 6.4-liter PowerStroke clean-diesel makes an impressive 350 horsepower at 3,000 rpm and 650 foot-pounds of torque starting at 2,000 rpm while reducing particulate output by up to 97 percent to a level on par with gasoline engines.

4. Sustainable Landscaping Preserves Environment and Looks Good - In an effort to conserve natural resources, improve habitat and lower costs, Ford has installed nearly 200 acres of sustainable landscaping around its corporate properties in Dearborn and Allen Park, Mich. The comprehensive grounds maintenance plan incorporates fields of wildflowers, natural prairies and fallow fields. Several prairie fields are designated 'Grow Zones,' meaning they contribute to a sustainable environment by preserving natural resources, providing wildlife habitat, absorbing rainwater, reducing erosion and saving maintenance costs.

5. First Two-Time Winner of EPA's ENERGY STAR Award - Ford's actions to increase energy efficiency and reduce greenhouse gas emissions from its facilities have earned it the U.S. Environmental Protection Agency's coveted ENERGY STAR 2007 Partner of the Year Award in Energy Management. Ford is the first automaker to receive the award two years in a row. In 2006, Ford improved energy efficiency in the U.S. by 5 percent, resulting in savings of approximately $25 million. Since 2000, Ford's U.S. facilities have improved energy efficiency by 25 percent, equivalent to the amount of energy consumed by 220,000 homes.

6. Ford Escape and Focus Are Over 80 Percent Recyclable - Dismantlers and shredders process more than 94 percent of all salvaged vehicles. They collect parts and materials for reuse, remanufacturing and recycling. Usually, 75 percent of an automobile's content is recycled - including steel, iron, aluminum, copper and other non-ferrous metals. The Ford Escape and Focus exceed the norm, being over 80 percent recyclable.

7. Paint Fumes Become Fuel at Michigan Truck Plant - Ford's innovative Fumes-to-Fuel system burns paint fumes in a process that produces electricity at the Michigan Truck Plant in Wayne, Mich., home of the Ford Expedition and Lincoln Navigator. The patent-pending Ford system uses a Stirling cycle Engine to burn the fumes from solvent-based paint used to paint cars and trucks. Not only does the process virtually destroy the volatile organic compounds (VOCs) in the fumes, it also produces electricity for the plant. The program burns one-third of the fumes in one paint booth, yet 45-50 kilowatts of electricity are produced - enough to meet the typical demand of an average suburban block of houses. Currently, Ford's North American assembly plants incinerate the VOCs in solvent-based paint fumes, but the process requires a significant amount of energy, substantial floor space and produces some carbon dioxide (CO 2). The only by-products of Ford's Fumes-to-Fuel system are small amounts of water vapor, CO 2 and nitrogen oxides.

8. Keeping Cool With Geothermal Cooling System - The Lima (Ohio) Engine Plant, home of production for Ford's award-winning Duratec 35 engine, uses cold water from two abandoned limestone quarries on the property to cool a portion of the plant and its equipment. The geothermal system saved Ford $300,000 in installation costs - compared with the cost of installing a traditional cooling tower - and saved more than $300,000 in annual operating costs. Although actual cost savings are difficult to determine at this point, the system is capable of providing chilled water using 0.1 kw/ton of cooling versus traditional chiller systems with cooling towers, which consume around 0.7 kw/ton or more. In addition, several hundred thousand gallons of domestic water have already been saved due to the elimination of some existing cooling towers.

9. Police Go Green with the 2008 Crown Victoria Interceptor - The 2008 Ford Crown Victoria Police Interceptor will be the first and only police fleet vehicle offered with flexible fuel capability, allowing it to operate on E85 ethanol or gasoline. Ford is the largest producer and seller of police vehicles, with more than 80 percent of the market. As police and government agencies move toward becoming more environmentally conscious and seek alternative fuel vehicles for their fleets, Ford is in the position to fill this need for its police customers. Ford's current lineup of flexible fuel vehicles (FFVs) includes the Ford F-150, Crown Victoria and Mercury Grand Marquis models.

Ford has placed more than two million flexible fuel vehicles on the road and has pledged to make half of its production capable of running on alternative fuels by 2012, provided the necessary fuel and infrastructure are in place. The company recently announced it has achieved 50-state certification for all of the Ford and Mercury 2008 flexible fuel passenger car models. In an effort to differentiate its FFVs from standard gasoline vehicles, Ford will begin equipping the E85-capable vehicles with yellow gas caps by the end of this year.

10. World's Largest Green Roof - Ford's Dearborn Truck Plant has the World's Largest Living Roof, according to Guinness World Records TM. The 10.4-acre living roof is part of Ford's redevelopment of the Ford Rouge Center, which includes a number of progressive environmental initiatives. The roof is composed of a drought-resistant perennial groundcover called sedum which is planted into a specially layered bed. Virtually maintenance-free, it can absorb up to 4 million gallons of rainwater annually and is part of a broader storm-water management system installed at the Rouge. In addition to absorbing rainwater and carbon dioxide, the sedum roof produces oxygen and provides natural overhead insulation for the final assembly building, thereby reducing energy costs. It also is expected to last twice as long as a traditionally constructed roof.

Dodge has good news from the big show in Chicago for those wanting to become repo men, or just need fill the convertibles of their enemies with paving stones. The new and tougher than ever before Dodge Ram 4500 and 5500 sport an improved 6.7-liter Cummins turbodiesel that kicks out 610 ft lbs of torque at a mere 1600 RPM. A choice between a six-speed manual or automatic puts all that twist to the wheels and gives this series best in class first gear acceleration. The largest brake rotors in the class help put on the whoa. Best of all you can tow around that puny consumer Dodge Ram on the back of this commercial tougher brother for 350K before major service is required. Full press release after the jump. – Mike Bumbeck

Dodge Expands Commercial Presence, Charges into Class 4-5 Segment with All-new 2008 Ram 4500 and 5500 Chassis Cabs

All-new chassis cabs showcase dominant commercial capability, durability and dependability

· Legendary Cummins Turbo Diesel in 6.7-liter displacement (610 lb.-ft. of torque)
· Six-speed automatic or manual transmission with Power Take Off (PTO) capability
· Largest standard fuel tank in segment (52 gallons)
· Best-in-class first-gear launch provides optimum acceleration on vehicle take-off
· Largest brake rotors in segment (390 mm)
· Largest caliper piston size in segment (66 mm)
· Life-to-overhaul intervals of 350,000 miles
· Standard diesel exhaust brake system, together with class-leading brakes and pistons, extends brake life while giving driver increased control
· Commercial-grade frame (50,000-psi steel) to maximize strength and reduce weight
· Flat, "clean" frame rail — all chassis components below top-of-frame surface to facilitate after-market upfits or retrofits

· To ensure quality, more than 1.5 million test miles by Dodge truck engineers
Extending bold, tough, in-your-face Dodge Ram heritage to the Class 4 and 5 commercial market, Dodge expands its commercial presence and sets another commercial standard with the launch of the all-new
2008 Dodge Ram 4500 and 5500 Chassis Cabs.

"We built the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs for heavy-duty chassis cab buyers who want a powerful, capable and versatile commercial-quality vehicle," said George Murphy, Senior Vice President - Global Brand Marketing, Chrysler Group. "With commercial performance, durability and capability, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer dominant powertrain packages, a commercial-grade upfit-friendly chassis, and bold, 'big-rig' Ram styling."

Delivering maximum uptime, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs are the ultimate chassis for the commercial customer looking for a dynamic, capable work-truck. Ram 4500 and 5500 Chassis Cabs feature numerous class-leading attributes including largest standard fuel tank (52 gallons), largest brake rotors (390 mm), largest caliper pistons (66 mm) and best-in-class first-gear launch for optimum acceleration on vehicle take-off.

With industry-standard 34-inch frame rail spacing and flat, clean frame rails on a one-piece C-channel rear-frame rail (50,000-psi steel), upfit-friendliness is a primary theme of the Dodge Ram 4500 and 5500 Chassis Cabs. Showcasing an unrivaled upfit-friendly design that reduces costs for body-builders and customers, all chassis components are below the frame surface assuring easy adaptability and versatility for virtually any upfit application. Offered in dual-rear-wheel models, four cab-axle lengths (60, 84, 108 and 120 inches) are available.

The all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer leading commercial performance with a dominant powertrain package. The standard 6.7-liter Cummins High Output Turbo Diesel is loaded with 305 horsepower and 610 lb.-ft. of torque.

Bigger Commercial Presence Extends Dodge Truck Leadership

Expanding the Dodge Ram portfolio while building on Dodge's leadership position in the truck market, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs conquer new territory as they charge into the Class 4 and 5 chassis cab segments creating a greater commercial presence for the Dodge brand.
"The commercial vehicle market is essentially white space for the Dodge brand," said Murphy. "We will continue to fill it with bold, powerful and capable vehicles."
The Ram 4500 and 5500 Chassis Cabs will compete within the Class 4 and 5 segments with a gross vehicle weight range of 14,000 to 19,500 lbs. Overall industry forecasts for this range of chassis cab vehicles were 140,000 units in 2006 with growth expectations to 156,000 units by 2012. The Class 4-5 chassis cab segment is expecting further growth to 18 percent by 2015.

U.S. sales of Class 3-5 trucks grew 42 percent in 2005 to 261,627. Class 3-5 vehicles have a gross vehicle weight range between 10,001 lbs. to 19,500 lbs.
Targeted at small-business tradesmen, fleet customers and traditional chassis cab users, the Dodge Ram 4500 and 5500 Chassis Cabs expand on a solid commercial foundation and lineup of full-size van, minivan and body-on-frame commercial vehicles joining the Dodge Ram 2500/3500 Box-Off models, Dodge Ram 3500 Chassis Cab, Dodge Sprinter, Dodge Ram pickup, and Dodge Caravan and Grand Caravan cargo vans in the Dodge commercial vehicle lineup.

Powertrain Options Ensure Powerhouse Performance

Dominant commercial performance is assured with the 2008 Dodge Ram 4500 and 5500 Chassis Cabs as commercial customer specialty needs are met with superior capability, durability and performance.
"Delivering premium commercial performance, capability and durability, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer the segment's most potent powertrain combinations in work trucks that get the job done," said Mike Donoughe, Vice President — Body-on-frame Product Team.

Maintaining its reign at the top of the heavy-duty diesel pickup segment, the standard Cummins engine generates 305 horsepower at 3,000 rpm and 610 lb.-ft. of torque at 1,600 rpm. The legendary engine also delivers superior fuel economy while ensuring durability and low cost of ownership for the commercial customer.

Providing superior trailer towing, acceleration, throttle response and drivability, the 6.7-liter engine is not only more powerful, it's also cleaner with B5 biodiesel compatibility and a reduction in particulates and nitrogen oxide (NOx) that comply with the 50-state 2007 heavy-duty emission standards. As durable as it is powerful, the Cummins 6.7-liter turbo-diesel engine also has life-to-major overhaul intervals of 350,000 miles.

Completing the dynamic powertrain package, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer a six-speed automatic transmission with Power Take Off (PTO) capability or a six-speed manual transmission with PTO capability. An available electronic-shift transfer case is offered and a factory-installed exhaust brake contributes to both safety and superior brake life.
"Job Rated" Commercial-grade Chassis with Superior Suspension System

The Dodge Ram 4500 and 5500 Chassis Cabs lineup of 4x2, 4x4, dual-rear-wheel, regular and Quad Cab models are "Job-rated," meaning they are designed, engineered, tested and built to meet the rigid standards of commercial truck buyers.

Armed with Dodge Ram Heavy Duty's superior suspension system, beefed up even more for commercial applications, Dodge Ram 4500 and 5500 Chassis Cabs provide expanded capability and durability with a commercial-grade chassis mated to a one-piece C-channel rear-frame rail (50,000 psi steel).

Two-wheel-drive and four-wheel-drive models feature a recirculating ball system that provides precise response and an on-center steering feel through lower internal friction. Improved power steering lines contribute to the delivery of precise feel and response for better handling. Featuring solid-beam front and rear axles, and a five-link, coil-spring front suspension with beam axle, a front and rear link-type sway bar and heavy-duty tubular shock absorbers are standard.

The rear suspension on two- and four-wheel-drive models is equipped with leaf springs and includes standard two-stage springs as part of the spring design for greater load-carrying capability.
Four cab-axle lengths (60, 84, 108 and 120 inches) are available. Maximum Gross Vehicle Weight Rating (GVWR) for 4500 models is 16,500. For 5500 models, the maximum GVWR is 19,500 lbs. The Gross Combined Weight Rating (GCWR) for both 4500 and 5500 models is 26,000 lbs.

The standard diesel exhaust brake system, together with class-leading brakes and pistons, provides extended brake life and increased driver control while contributing to enhanced safety performance. Standard four-wheel disc brakes with anti-lock braking system (ABS) ensure superior safety and crash-avoidance capability.

Unmatched Versatility and Upfit-Friendliness

Meeting all cab-axle and industry upfitter specifications, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs bring unmatched versatility and upfit-friendliness with an enhanced commercial-grade, user-friendly chassis to the Class 4 and 5 chassis segments. Flat, "clean" frame rails with industry-standard 34-inch frame rail spacing provide versatility for virtually any upfit application. All chassis components are below the frame surface to facilitate after-market upfits or retrofits.

Bolt-on and riveted-on exhaust hanger brackets provide increased upfitter flexibility, and riveted cross-members behind the cab allow for easier modification. The one-piece C-channel frame, shear plate or u-bolt access along the length of the frame, and shear plate mounting locations identified along the frame contribute to the Ram 4500 and 5500 Chassis Cabs' upfitter friendliness.

The fuel filler is routed through the frame and an optional mid-ship fuel tank frees up more space behind the rear axle for special upfit applications. Fuel and brake lines are routed together on the frame's left side to make better use of space along the frame, which also has clearance for rear-exhaust routing.
Electrical connections are user-friendly thanks to three-fused battery feeds routed into the cab and on to the rear of the chassis. A high-current 50-amp ground stud is located at the rear of the frame. Upfitter wire circuits and electrical schematics are identified in the body builder guide.

Together, these unique upfit-friendly enhancements provide a streamline assembly process that reduces costs for upfitters, second-stage manufacturers and customers.

Bold, Tough, Dodge Design

Conveying commercial power and vigor, along with instantly recognizable, unmistakable bold Ram styling and design, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs stand out in the Class 4-5 chassis cab segments.
Robust and loaded with a "big-truck" look and feel, its enormous crosshair grille and large headlamps are the dominant focal point of a vehicle that retains the most recognizable design signature of any mid-size truck on the market.
Reinforced by an equally bold hood and fender combination, the dynamic front appearance is anchored by twin, large 7- x 10-inch trailer tow mirrors as standard. Beneath each fender are 19.5-inch wheels. The Ram 4500 and 5500 Chassis Cabs are available in three trim lines: ST, SLT and Laramie.

Comfortable and Convenient Interiors

The 2008 Dodge Ram 4500 and 5500 Chassis Cabs successfully blend full-size interior comfort with commercial convenience. Showcasing an easy-to-navigate instrument panel cluster, the user-friendly wide center stack contains air conditioning, heating, ventilation and audio system controls. Comfortable, oversized seats, including available bucket seats with leather trim, provide relaxing support while adding both a rich appearance and upscale atmosphere to a commercial truck.

Quad Cab models provide seating for six passengers and are equipped with four standard doors and 60/40 folding rear seats. Demonstrating interior functionality and capability, seat cushions fold up to create a tall storage area from floor to ceiling. An optional floor section under the back seat folds open to form a flat-load floor with additional storage in each of the foot wells.

Delivering just as much versatility and flexibility, regular cab models provide generous storage behind the seat and allow for considerable travel use and ease in reclining for both driver and passengers.

More Than 1.5 Million Test Miles Logged by Dodge Truck Engineers

Commercial customers expect to put their trucks to work and get exceptional performance, capability and durability. In placing an extraordinary emphasis on quality, heavy-duty results were achieved as the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs take full advantage of modern technology and deliver quality by the ton with more than 1.5 million customer-equivalent miles logged by Dodge Truck engineers during the vehicle's development.

All-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs Safety and Security Features

The all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs provide commercial vehicle customers a high level of safety and security technology.
Following is a list of safety and security features found in the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs:
· BeltAlert - Enhanced seat belt reminder system. If a vehicle is driven without the driver being properly belted, the system will periodically activate a chime and illuminate an icon in the instrument cluster to remind the driver to buckle up
· Child-Protection Rear-door Locks - Allow customers to disable the rear-door, inside-release handle. A small lever on the door-shut face operates this feature
· Energy-absorbing Steering Column - Steering column utilizes two coaxial tubes that move relative to each other in order to allow the column to move forward for enhanced energy-absorption during an impact
· Enhanced Accident Response System (EARS) - In the event of an impact, this system makes it easier for emergency personnel to see and reach occupants by turning on the interior lighting and unlocking doors after air bag deployment
· Four-wheel Anti-lock-brake System (ABS) - Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions
· Integrated Remote Keyless Entry Transmitter and Ignition Key - The remote keyless entry locks and unlocks doors and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system
· Knee Bolsters - The steering column lower instrument panel and the glove-box door are reinforced to further protect occupants during frontal impacts. They both restrain and position the occupant properly and enable air bags to work effectively
· Lower Anchors and Tethers for CHildren (LATCH) - This system helps ease the installation of compatible aftermarket child seats
· Multi-stage Air Bag System - Offering enhanced protection, this system is designed to deploy based on the severity of an impact
· Security Alarm - Arms and disarms alarm feature through remote control, flashes lights and sounds horn upon unauthorized entry
· Sentry Key Engine Immobilizer Theft Deterrent System - This utilizes an engine key that has an embedded transponder with a pre-programmed security key code. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If the correct key is not used, the engine will shut off after only a few seconds
· Three-point Seat Belts - Front outboard seating positions and all rear seating positions in the Dodge Ram 4500 and 5500 Chassis Cabs have lap and shoulder belts

Balanced Production Thanks to Flexible Manufacturing Process

The all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs will be built at Chrysle