A crew shooting a Ram truck commercial had a very bad day on Wednesday when the Power Wagon they were filming on a Northern California beach ended up stuck in the ocean for a bit. Say it with us now: Haw-haw!

Diesel is just for truckers and tofu-munching hippies, right? Watch this 11-second Dodge pickup and you might reevaluate that perception.

Slowly but surely, we are seeing the technology of Fiat trickle down into the Chrysler brands they now own. Case in point: a Dallas-based automotive journalist's 2013 Ram 1500 that caught fire during a test drive. Ferrari performance in an American pickup truck! What more could you want?

The Ram 1500 will be first half-ton pickup of modern times to get a diesel engine. Interesting.

You there! Are you a man who likes Rams, but not vans? Then you should consider buying the Ram ProMaster van, and then you'll become a man who is both for the ProMaster Ram Van and a master man. Perhaps that will change your mind.

Okay, maybe everyone needs to pump their brakes a little bit on the effusive praise for Ram's Super Bowl commercial.

Forget the Ravens and the 49ers. Chrysler just won the Super Bowl with a commercial for its truck brand that was memorable, unique, and inspiring.

This morning, Chrysler announced that their new Ram 3500 Heavy Duty is so good at towing, it makes all other trucks look like weak little girlie trucks suitable only for feeble people who live in nursing homes. Why? Because it can tow 30,000 goddamn pounds, that's why.

I've heard from the usual suspects that Chrysler's RAM division will be showing off something later this evening for the Detroit Auto Show next week. Technically, they'll be showing it off at 12:01 AM tomorrow because the people who decide these things hate us and don't understand how the Internet works.

We've seen a number of new big, European-style vans come out from major automakers in the past few years, and now Ram is getting its turn in the segment. It's the Ram ProMaster and it's basically a Fiat Ducato.