• Jalopnik
  • spy-photos
  • jalopnik-reviews
  • Profile logout login

#ralphgilles

Jalopnik

Share Cancel
   
Upload an image | Add an image URL
×

logging in
  • FAQ. Include # before tag:
  • #offtopic,
  • #tips,
  • #spyphotos,
  • etc.

Detroit, 11:52 AM
Fri Nov 27
1 posts in the last 24 hours

Contact

Tip your editors:
tips@jalopnik.com

Editor-in-Chief:
Ray Wert | Email | AIM

Road Test Editor:
Wes Siler | Email

Weekend Editor:
Murilee Martin | Email

Associate Editor - Houston:
Matt Hardigree

Associate Editor - Detroit:
Ben Wojdyla

Editor-at-Large:
Mike Spinelli

Contributors:
Mark Arnold
John Krewson | Email
Andy Didorosi

Follow Jalopnik on:
Facebook
Twitter

SUBSCRIBE TO Jalopnik RSS

New: Breaking news and daily top stories via email
1753 Subscribers
Jalopnik
  • posts about #ralphgilles more →

    Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars

    Trevor "Apollo" Creed To Retire As Chrysler Design Chief, Gilles Promoted

    6.4-Liter Hemi-Powered SR 392 Roadster SEMA Special To Hit Auction Block At Monterrey

    Vanishing Point Dodge Challenger Wrecked On One Lap Of America

    Chrysler Recreates Vanishing Point Challenger For One Lap Of America, Cleavon Little Says "Yaahhhh!"

    2008 Dodge Viper SRT10 ACR Gets Tossed By Ralph Gilles

    Management Briefing Seminar Update: Ralph Gilles Says Interiors "The New Battleground" For Chrysler

    Spy Photos: 2009 Dodge Ram 1500

    SEMAture Ejaculation: Wert's Exclusive "Interview" With Chrysler Design Guru Ralph Gilles
  • Your version of Internet Explorer is not supported. Please upgrade to the most recent version in order to view comments.
    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of Mobius Mobius
    10/06/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    They should brand the new Ram as in medieval battering ram rather than a goat. And take a picture with it at the door of GM/Ford/Toyota.
     Reply
    Mobius was starred Mobius was unstarred
    Image of Mobius Mobius
    10/06/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    It's not a bad idea. You say "Ram" you know you are talking the Ram. You say "Viper", you know you are talking about the Viper. The Ram brand will have sufficient brand recognition to be equally successful after its spinoff. But they must know to keep product lines separate and avoid brand engineering like that which plagued other car companies with many divisions. As the old saying goes, Jack of all trades, master of none. Each brand should have a specific focus and really, really excel (spot the two car names in that sentence :P).

    (Also, when you say "Sebring", you know it's the Sebring, the worst car in the world. Don't spin that off. KILL IT!)
     Reply
    Mobius was starred Mobius was unstarred
    Image of petersterncan petersterncan
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    Fiat comes in and it's "RAM, Brand... Thank You Ma'am..."

    They're hoors I tell ya... HOORS...
     Reply
    Tanshanomi promoted this comment petersterncan was starred petersterncan was unstarred
    Image of MushyHeirloom MushyHeirloom
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    So the minivans become Chrysler-only, Dodge becomes Ram-only, all other Dodges die?

    Well, a Charger would be cool, even if only for fleet use

    EDIT: I forgot they made the Challenger. Yep.
     Reply
    Edited by MushyHeirloom at 10/05/09 3:53 PM MushyHeirloom was starred MushyHeirloom was unstarred
    Image of GreenN_Gold GreenN_Gold
    10/05/09

    @MushyHeirloom: According to allpar.com, the Caravan will remain under the Dodge brand, being bunched with the "car" division.
     Reply
    GreenN_Gold was starred GreenN_Gold was unstarred
    Image of Z71 Z71
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    At first this seemed like a good idea to me, but they should keep the Dodge name with the trucks and only keep a few cars as Dodge's too. Only the Challenger, Viper, and Charger cars should be badged as Dodge's. Any other small/econo cars they want to sell should be under the Fiat marque.
     Reply
    MushyHeirloom promoted this comment Edited by Z71 at 10/05/09 1:50 PM Z71 was starred Z71 was unstarred
    Image of MushyHeirloom MushyHeirloom
    10/05/09

    @Z71: Agreed. Entirely agreed.
     Reply
    MushyHeirloom was starred MushyHeirloom was unstarred
    Image of pauljones pauljones
    10/05/09

    @Z71: +1
     Reply
    pauljones was starred pauljones was unstarred
    Image of GreenN_Gold GreenN_Gold
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars

    So I'm assuming this new RAM brand will include the Dakota and the next Durango. What about the Caravan? Are they going to call them RAM Vans again?
     Reply
    GreenN_Gold was starred GreenN_Gold was unstarred
    Image of alexander_the_car_salamander alexander_the_car_salamander
    10/05/09

    @GreenN_Gold: Is that guy doing a burnout in a Dodge caravan? Talk about pointless. That's the equivalent of doing a burnout with a Prius, not cool.
     Reply
    alexander_the_car_salamander was starred alexander_the_car_salamander was unstarred
    Image of alexander_the_car_salamander alexander_the_car_salamander
    10/05/09

    @alexander_the_car_salamander:
     Reply
    bzr promoted this comment alexander_the_car_salamander was starred alexander_the_car_salamander was unstarred
    Image of pj134 pj134
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars

    Do we get these again?
     Reply
    pj134 was starred pj134 was unstarred
    Image of Muscles Marinara Muscles Marinara
    10/05/09


    @pj134: I was hoping to see this one:
     Reply
    P161911 probably shoudn't have promoted this comment Muscles Marinara was starred Muscles Marinara was unstarred
    Image of TurboBrick [LIGIER] TurboBrick [LIGIER]
    10/05/09

    @pj134: Qapla'! Says the A-Body Owners Club of Kronos.
     Reply
    MushyHeirloom promoted this comment TurboBrick [LIGIER] was starred TurboBrick [LIGIER] was unstarred
    Image of egoods egoods
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    They want to remove the Dodge brand from Ram... but not from Viper? Or is that in the works? Because the fact that the Viper is "dodge" always seemed silly to me.
     Reply
    egoods was starred egoods was unstarred
    Image of CptSevere CptSevere
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    Maybe now Jeep will actually make Jeeps, instead of bloated, gigantic H3 wannabes for the Burb dweller. I saw a four door Rubicon the other day and it was bigger, taller and I presume heavier than my F100. That's just not right. And, I'll guarantee my F100 has seen rougher terrain than that Rubicon will ever see.
     Reply
    egoods promoted this comment CptSevere was starred CptSevere was unstarred
    Image of egoods egoods
    10/05/09

    @CptSevere: I have to disagree with part of your argument. Had you mentioned either the Nitro-jeep thing or the caliber-jeep thing I would've agreed, those are not REAL Jeeps. But you went with the Rubicon. That's one of (if not THE) most off-road capable Jeeps in there lineup. The Rubicon, in essence, is just an upgraded Wrangler. While I don't disagree that the one you saw hasn't been on a dirt road, let alone a rock crawl, it's fully capable of it. 4 doors or not it's still a BAMF off roader. And to compare it to a GMC Jimm... I mean H3 is silly (Should've compared it with the Jeep Patriot, s'all I'm sayin)
     Reply
    egoods was starred egoods was unstarred
    Image of CptSevere CptSevere
    10/05/09

    @egoods: I heartily agree that those other pseudo Jeeps don't deserve the name. I'm just saying that the Wrangler should be more bare bones simple, like the CJ's that it replaced. Maybe Jeep should revive the Willys brand and build something the size of a Sidekick, but with clearance and of course live axles.
     Reply
    CptSevere was starred CptSevere was unstarred
    Image of P161911 probably shoudn't have P161911 probably shoudn't have
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    Our crappy cars (Avenger, Caliber, Nitro, etc.) are have really brought down the Dodge brand image. The trucks are pretty good so they can't be Dodges anymore.

    either that or Ram becomes Chrysler's version of GMC.
     Reply
    P161911 probably shoudn't have was starred P161911 probably shoudn't have was unstarred
    Image of Alfisted Alfisted
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    Whatever. Wake me up when I can buy my new DeSoto.
     Reply
    Alfisted was starred Alfisted was unstarred
    Image of that ain't the way to have fun, son that ain't the way to have fun, son
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    Chrysler/Fiat...please see GM's use of 'rebranding' and how well it worked out.
     Reply
    that ain't the way to have fun, son was starred that ain't the way to have fun, son was unstarred
    Image of area_educator area_educator
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    The trucks are winners, keep 'em and just call them Rams.

    At first, I had the impression they were going to drop "Dodge" all together, and rebrand the cars as Rams, too. That-- Ram cars-- seemed stupid.

    I realized I was wrong. But, the part about dropping "Dodge" all together didn't seem so stupid.

    Dodge was the much maligned car of Al Bundy. A Dodge Stratus was why you don't talk to Will Ferrel like that. They've been the butt of jokes for quite some time.

    If you're going to distance the winners from the losers, why not just lose the losers?

    If Dodge Cars were only the Challenger, the Charger (cause apparently people are into those two?), and the Viper, would there be any need to spin off Ram?

    I wonder how it's working for Yamaha. They stopped calling their cruisers, which already featured "star" in most model names, "yamahas" and started calling them "Stars".

    So, the replacement for the Yamaha Vmax is the Star V-max.

    Also, they have the Star Road Star, the Star DragStar, etc.

    To top it all off, it seems like whenever I read about Star, it's always "Yamaha Star".

    (Type "Star" that many times, and it starts to look pretty weird.)

    I look forward to a review of the 2012 Dodge Ram Ram 1500
     Reply
    area_educator was starred area_educator was unstarred
    Image of pj134 pj134
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars
    Now I have a question, by all logic, wasn't Ram already a different brand? While the line did carry the same name as the rest of the Dodge line, I belive that any Dodge Chrysler Jeep dealership carry 4 brands. When Dodge was closing dealerships, they listed D, C, J or DT. Dodge, Chrysler, Jeep or Dodge Trucks. So they're just renaming what was already there.
     Reply
    Steve_in_NC promoted this comment Edited by pj134 at 10/05/09 9:50 AM pj134 was starred pj134 was unstarred
    Image of Steve_in_NC Steve_in_NC
    10/05/09


    @pj134: That is Fraulein approved!
     Reply
    Steve_in_NC was starred Steve_in_NC was unstarred
    Image of pj134 pj134
    10/05/09

    In reply to Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars

    Make new ones of these and we'll talk.
     Reply
    Steve_in_NC promoted this comment pj134 was starred pj134 was unstarred
    Image of Steve_in_NC Steve_in_NC
    10/05/09


    @pj134: they have made them for years. Not for the US market though.
     Reply
    Steve_in_NC was starred Steve_in_NC was unstarred
    Image of Steve_in_NC Steve_in_NC
    10/05/09

    @Steve_in_NC: how about in white?
     Reply
    Steve_in_NC was starred Steve_in_NC was unstarred
    Image of Steve_in_NC Steve_in_NC
    10/05/09

    @Steve_in_NC:
     Reply
    Steve_in_NC was starred Steve_in_NC was unstarred
    Image of Steve_in_NC Steve_in_NC
    10/05/09


    @Steve_in_NC: sorry... obsessing
     Reply
    Steve_in_NC was starred Steve_in_NC was unstarred
    Image of HomieDClown HomieDClown
    10/05/09

    @Steve_in_NC: What market were these in - Asian or Saudi?
     Reply
    Steve_in_NC promoted this comment HomieDClown was starred HomieDClown was unstarred
    Image of Steve_in_NC Steve_in_NC
    10/05/09

    @HomieDClown: I know of Mexico, maybe others?
     Reply
    Steve_in_NC was starred Steve_in_NC was unstarred
    Earlier discussions Other discussions Show all discussions Show featured discussions only Start a new discussion

Login

Enter your username and password.

Please enter a username.
Please enter your password.
logging in
Login via Facebook | Sign Up | Forgot Password?

Reset Password

Please enter your email address to have your password reset.

Please enter your email address.
Please enter a valid email address.
requesting password reset

Register

Registering will give you a user profile and the ability to add other users as friends. To become a commenter, however, you need to audition.

Want to know more? Consult the Comment FAQ and legal terms.

Please enter a username.
Please enter a password.
Please confirm your password.
Passwords are not identical.
Please enter a valid email address.
registration sent, waiting for reply

Submit Your Comment

You don't need to login to comment. Just enter your email address below.

See how your address will be displayed in the Comment FAQ.

Please enter a valid email address.
Please enter a valid email address.
logging in

Login with your Facebook or Jalopnik account.

Sign up here.



  • Archives
  • About
  • Advertising
  • Legal
  • Help
  • Report a Bug
  • FAQ
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.