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more about #boblutz more comments → DoctorNine: I cannot be the only one here, to think that having a 101 year old fighter pilot at the helm of a 101 year old corporation is FREAKING GENIUS. Now te... more » bmoreDLJ: Time for some fresh blood. Bring in Max Records; he can be "King of Marketing." Yes, I know, GM ate all the previous kings. more » bmoreDLJ: Okay, If you want to make a point of differentiating the four GM brands, don't use the same slogan for more than one brand. I've heard "May the Best ... more » pauljones: Damn you, GM. Damn you. Always trying to keep me just interested enough to not abandon your fanboy camp; this time, you do it by putting Lutz back wh... more » B1663R: Ladies and gentlemen, i am proud to introduce the new executive team for the all new General Motors! more » Alfisted: Soon there will be as many reasons to love GM as there are to love AT&T. more » Miscellanea: Good. That's where they need him. Focusing on making more V-spec vehicles and less on his dismal marketing strategy. more » Van Sarockin, rogue trebuchet: This is a tragic day for reporters on the auto beat. Nothing fills copy like a loose cannon blowhard. And as much as he might be a car guy, the resu... more » Elhigh: Well, I've had the opinion that GM's been circling the drain for a while now. And it seems that they've decided to start swimming. The only question... more » FTGDWolverineEdition'09: FRITZ by Bob Lutz more » lilwillie: Fritz has let GM down and I regret those transgressions with all of my heart. He was not been true to GM’s values and the behavior GM deserves. I am... more » JC Whitless: (Punch it, Hurb Yo, I don't think we should talk about this Come on, why not? People might misunderstand what we're tryin' to say, you know? No, but t... more » snapoversteer 'bout to get told: The money quote: The transition to electric vehicles is as important as "moving from horses to horsepower." He's now "Maximum Charge" Bob Lutz. We've... more » FTGDWolverineEdition'09: It's on. Bytches! more » bmoreDLJ: Oh Yeah! The Caprice is DEFINITELY on now. more » -
#carpocalypse
New GM CEO Futzes With Org Charts, Bob Lutz's "Maximum Marketer" Job
Bloomberg's reporting this morning new GM interim CEO Ed Whitacre's making big changes fast, drawing up a new management blueprint in "four hours" that ousts Bob Lutz from the role of "Maximum Marketer." UPDATE: Changes below! More » -
#laautoshow
Bob Lutz: I Won't Talk About Fritz But...
The LA Auto Show keynote address wasn't supposed to be important, it was supposed to be Fritz Henderson. However, things changed last night. So everyone is here, listening to Lutz not talk about Fritz Henderson. Except he did. A little More » -
#laautoshow
LA Auto Show: With Fritz Gone, It's Bob's World Now
Fritz Henderson was supposed to be this morning's LA Auto Show keynote speaker until he resigned (or was forced out, depending on which Henderson we listen to) as GM CEO. Now Bob Lutz takes the reins...well, of today's speech anyway. More » -
#newcars
Bob Lutz Confirms Cadillac CTS-V Wagon, Achieves Sainthood
Cadillac, by way of Bob "Too Cool to Live, Too Young to Die" Lutz, just confirmed that the already-kinda-confirmed Cadillac CTS-V wagon will see production. In other news, our heads just exploded. More » -
#overthebackfence
Lutz Hints At 335 HP Buick Regal GS, Wagon
Our good ol' pal "Maximum" Bob Lutz told Car & Driver they're considering an Opel Insignia OPC-like 335 HP version of the Buick Regal that may be called the Regal GS. Oh, and possibly a sporty Buick Regal wagon! More » -
#industrynews
Bob Lutz is rewarded for besting us with chairmanship of Opel's board. [AutoNews]
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#jalopnikvsgm
Jalopnik Vs GM: The Official Video
Here's Cadillac's official video take on yesterday's Jalopnik Vs GM race. The real heroes here are the challengers who came out in their own vehicles and, in Michael Cooper's case, even outpaced the all-mighty CTS-V. -
#jalopnikvsgm
Kudos For Wes Siler Continue To Roll In
Even some of today's most august automotive journalists are well-wishing Wes Siler over his fabulous performance today in the Jalopnik vs. GM challenge. -
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#jalopnikvsgm
Jalopnik Vs GM: Bob Beats Blog
It appears GM, even a just-emerged-from-bankruptcy GM, still has the power to beat a blogger. Our Wes Siler, in a $41,000 Mitsubishi EVO, has fallen to "Maximum" Bob Lutz driving a $60,000+ Cadillac CTS-V. More » -
#jalopnikvsgm
Jalopnik Vs. GM: Round 2, How Wes Fared
The lap board's updated here at the Jalopnik Vs GM CTS-V Challenge and Wes did — well, about what we expected. Take a look at the lap board below.
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#jalopnikvsgm
Jalopnik Vs. GM: We Have Seen The Enemy, And He Is Bob
GM's "Maximum" Bob Lutz either mentally preparing himself or wondering where he left the car keys to his Cadillac CTS-V today at Monticello. The first shot of the Jalopnik Evo out on the track — below. More » -
#jalopnikvsgm
Jalopnik Vs. GM: Monticello Chains Up CTS-V With A Chicane
Monticello Update: Siler said yesterday Bob Lutz's best bet with the CTS-V was to rip past Siler in Monticello's long straight. One slight problem with — Monticello's dropped a take-it-in-first-gear chicane to cleave that long straight in two. Advantage: Jalopnik. More » -
#jalopnikvsgm
Lutz Prepares For Certain Defeat Today
The players are prepping themselves for the Jalopnik Vs GM race today, including Csaba Csere — the independent third party tasked with making sure GM doesn't cheat. We hope those Caddy engineers are telling Lutz to brace for impact.
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#jalopnikvsgm
Cadillac CTS-V Vs Mitsubishi Lancer Evolution MR: By The Numbers
Here's the tale of the tape - how GM's Bob Lutz and his Cadillac CTS-V matches up to me in the Mitsubishi Lancer Evolution MR heading into tomorrow's Jalopnik Vs GM race at Monticello Motor Club. More » -
#jalopnikvsgm
Monticello Motor Club: A Turn-By-Turn Analysis
Think Monticello Motor Club and you think of the long back straight. But the rest of the track is tight and very technical, giving the Mitsubishi Evo X MR good odds against the CTS-V tomorrow. Here's how I can win. More » -
#jalopnikvsgm
GM's Lutz Responds To "Not Ready For Racing" Jaguar
GM's "Maximum" Bob Lutz opened up his maximum mouth this evening to tweak the rest of the luxury performance sedan universe in response to Jaguar dropping out of the Jalopnik Vs. GM "CTS-V Challenge" race set for Thursday. More » -
#jalopnikreviews
Skip Barber Teaches Us How To Beat Bob Lutz
If I beat Bob Lutz Thursday, most of the credit goes to Skip Barber and its Advanced Two Day Mazdaspeed Racing School. It transformed me from a safe-but-rusty track driver into one that's competitive and confident. Watch your ass, Bob. More » -
#jalopnikvsgm
Jalopnik Vs. GM: Bob Lutz In Training For Monticello
Only six days now before our own Wes Siler takes on Bob Lutz at Monticello Raceway, pitting a Jaguar XFR against the Cadillac CTS-V. Lutz's been training at Milford Proving Grounds for the race; Still won't stop the pending caning. More » -
#jalopnikvsgm
Even Edmunds approves of the Jalopnik Vs. GM Rumble-in-the-Monticello-jungle, noting 120 drivers have entered. [InsideLine]
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#jalopnikvsgm
Bob Lutz Fails To Scare Jalopnik On Local Detroit TV
GM's "Maximum Marketing" Bob Lutz thinks he can psych us out ahead of his race against our own Wes Siler with his talk of all his racing licenses he once had. Key word there being once had. [WDIV]
