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EXCLUSIVE: "The Ramp", A Documentary by Jeff Schultz
"There's a fine line between genius, and insanity — and a hair brained scheme, and a revolutionary idea." posits this film, and we agree. As a result of our early discovery of the 2009 BMW 1-Series themed Rampenfest viral marketing campaign, we have been offered the exclusive rights to bring you the world wide documentary premier of "The Ramp". The thirty minute movie chronicles the men, the mission, and the madness of an attempt to launch the 1-series from Germany to America by way of ramp. And before you get to thinking, "Bah, that's not too hard," the attempt is not designed to simply go from the imaginary town of Oberpfaffelbachen, Germany to say, New York City. No, the car's intended target is San Francisco. So grab some popcorn and a comfy chair, sit back, and enjoy thefrigtening naivete of physicsterrifying Deutsche chompersmovie in three parts. ED: Yes, we know we're probably just shilling for BMW, but they're practically making fun of themselves here, so how could we not run with this? UPDATE: All three parts of the video are now below the jump to prevent the threesome of streams from all playing together. More » -
#genevamotorshow
2009 BMW 1-Series Convertible
In case the word didn't get out, it's convertible day at BMW. First they throw down with the new BMW M3 Convertible, and then they show their ace card the new 2009 BMW 1-Series Convertible. The littlest BMW is sporting a hot new powered drop-top and the teeming masses are all over it like gooey French cheese. Seriously, It took 15 minutes to hack away at the crowd to get decent pictures. Anyway, as expected, the top drops away silently and smoothly into the trunk leaving about as much space as you need for a day bag. More » -
