Jalopnik: pontiac g8 ute

The Problem With The Pontiac G8 El Camino

Ben Wojdyla — Thu, 27 Mar 2008 15:30:00 EDT

We love the idea of the 2010 Pontiac G8 El Camino, this much goes without saying, but there's been a lot of hemming and hawing about the long term viability of the product from a business perspective. Motor City Blog Man Todd Lassa has a theory on the General's strategy and it kind of makes sense to us. Remember when we all went a little batty at the prospect of a G8 Wagon and then it got canned — kind of? Well Todd got to thinking about the wagon and the El Camino, and mixed in a little marketing strategy from GM's cross town rivals at Ford and came up with an idea:

What if the G8 El Camino was simply a Pontiac G8 variant, like Mustangs Bullitt and the California Special? Albeit on a more complex, but still platform produced scale. GM let everybody who wants one get a copy during a couple years of production, then phase it out when demand falls only to introduce a new variant — the G8 wagon. We see this as a brilliant theory, but we have some ideas to add here.

We can see the market for truck-cars going one of two ways, the direction Lassa points at — a complete niche for enthusiast buyers, or, breaking out like gangbusters. Why would we say that? Because of the economy. It's no secret the housing market is taking a dirt nap, some markets have seen a decline in home values as high as 20% in the last year. GM knows housing sales are the biggest indicator of light truck sales trends, and the sharp decline in that segment across the board in the last two quarters backs that up. The midsize trucks currently in place are as large as full size trucks two decades ago, and their fuel economy credentials are slipping badly. With gas prices on the rise, and environmental consciousness coming into vogue, there's a possibility, though admittedly small, that GM may actually be first to market with a hot new segment, efficient trucks.

Certainly the current iteration with it's 361 HP V8 is not fuel sipper, but we're betting the V6 already for sale in Australia would be an easy option to incorporate if demand was there. Heck, the Solstice sourced Ecotec 4 cylinder would probably fit nicely in that car. So say what you will about GM's Pontiac G8 sport truck, you may feel that it's folly, but people have to haul stuff regardless of the price of gas, and GM knows this too. So in the end, GM can show it's enthusiasts the love as well as take the option to capitalize on a market should the opportunity arise. [Trends of the Motor Variety]

Wards Ignores Jalopnik At Epicenter Of El Camino Campaign

Ben Wojdyla — Tue, 25 Mar 2008 10:45:00 EDT

Seems Wards Auto noticed our little campaign to resurrect the El Camino moniker for the 2010 Pontiac G8 sport truck, even going to far as to quote Bob Lutz's response to our question at the New York Auto Show. But when it came time to assign a location from which the hootin', hollerin' and shoutin' was emanating from, the best they could come up with was a vague pointing in a direction other than them. Although they were able to see the tens of dozens of press walking through the show wearing our "Vote El Camino Today!" pins, they apparently missed the name Jalopnik printed right underneath it. But at the very least they think our campaign has been "skillful":

"To date, El Camino has a massive head start, thanks to skillful grassroots campaigning."

Although now we're thinking maybe we should re-register our domain name to "skillful-grassroots-campaigning.com." Might not be the worst idea with campaign season upon us — bet it'll do pretty well in the ol' search engine optimization thing Wert's always talking about. That's alright though, no hard feelings on our part. This whole "El Camino" campaign isn't about our glory, we're merely humble servants to the cause. But the shout-out to our ~~readers~~ grassroots campaigners would have been nice. [WardsAuto]

There Is A God! Automotive News Reports Pontiac To Get G8 Ute, Wagon

Ray Wert — Mon, 19 Nov 2007 08:22:58 EST

It would seem that although GM product czar "Maximum" Bob Lutz may be the #2 man at GM and the #1 man in our hearts, it appears he may have lost the battle for making a new GM ute a GMC. While we're disappointed we won't be able to continue hearing his excited desire for a "Caballero," we're excited about news this morning from Automotive News that is quite possibly the most important piece of news we'll see on these pages this year. Here's the scoop — as we've already reported — we won't be getting a new Chevy El Camino. However, we will be getting a ute stateside based on the Holden and it'll be branded with the badge all about driving excitement. That's right kids, it'll be a Pontiac — but not just any Pontiac. It'll be a Pontiac G8. But wait, there's more.

We're also told we'll be getting a RWD wagon based on the Commodore — and it'll also be a Pontiac G8. So basically the G8's going to become a mini-RWD lineup under the Pontiac badge with the sedan, ute and wagon all bearing the alpha-numeric name — and all based on the Holden versions. So yes, Virginia, there is a Santa Claus and he's Australian. Who knew?