With gas prices at $7,50 a gallon, it doesn't make too much sense to have an American car in Europe. I guess that's why Detroit tries to sneak into the old continent with Chryslers rebadged as Lancias these days.
Why were people buying Pontiac Firebirds in 1986? According to this vintage dealer promo from the Pontiac "newsroom" it was—among a variety of other reasons—because people were looking to make a statement that was "just as characteristic as the car itself".
Several decades later sophistication is hardly the word that comes to mind when you think about Pontiac Firebirds from the late 1970s, but that is the angle they were using to sell the Firebird Formula back in 1979.
We were hoping— without much basis in anything resembling reality— that the L28ET-powered 3rd-gen Firebird would utterly dominate this weekend's LeMons race. Sadly, a roaring engine fire ended the aptly named FireKats' run at a major trophy.