Badge engineering has been part of the auto industry ever since someone figured out the magical mix of calculus and alchemy that somehow makes money by selling the same car under different names. I've never been entirely sure how this actually works, but it must — because automakers continue to do it.
Furiously struggling to hide itself under its protective shell, the new GM is dropping its corporate logo from its Cadillacs, Chevys, GMCs and Buicks. Don't worry, there'll still be plenty of badge engineering, just not as many badges. [WSJ]
No, not really. But this Ferrari-badged Cadillac Escalade ESV on 57th St. we spotted near the Parker Meridian this weekend proves someone seems to think it'd be a good idea. And we all know GM could use the dues.
Automakers are gnashing their teeth over how to deal with the second malaise era looming over us like an 800 lb gorilla with a stolen banana. The General's combatting the murky fog by playing switcheroo with some of its product plans — specifically plans for rear-wheel drive. Originally, the 2011 Buick Lucerne was to…