Jaguar Reads Playboy, Gets A 'Piloerection'

The new "Alive" ad campaign for Jaguar, the auto brand named after a kitty cat, stresses a corporate image that's all about asking buyers — "How Alive Are You?" The latest example of the campaign? Jag's asking readers of Playboy's May issue whether they've ever had a "piloerection." Sounds naughty. » 4/17/12 4:45pm 4/17/12 4:45pm