Why Audi Just Bought Ducati

HellForLeatherMag 4/18/12 1:10pm 4/18/12 1:10pm g 49,270 L 322

After weeks of rumor, VW announced moments ago that it has agreed to purchase Ducati for something in the neighborhood of $1.12 billion through its Audi brand. But why does a gigantic auto conglomerate want a tiny bike manufacturer? What will VW do with Ducati? And, what does the deal mean for that most evocative of…

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Mike Spinelli 11/17/06 10:36am 11/17/06 10:36am g 285 L 14

Jalopnik Poll: What If Porsche Gets Control of VW

Poll

Mike Spinelli 11/17/06 10:36am 11/17/06 10:36am g 285 L 14

Looks like the German stock market's pretty sure Porsche will eventually launch a takeover bid for Volkswagen — shares of V-dub are on a slow climb, like a Type 2 taking on Mt. Washington. With old fishpants (former chairman Bernd Pischetsrieder) out of the way, VW board chair Ferdinand Piech could leverage his…

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