A Brief History Of How The Aftermarket Invented GM's 4WD Trucks

Just after World War II, Willys Jeeps and Dodge Power Wagons were first to sell 4WD trucks to consumers. GM, Ford, and even Studebaker saw the demand for trucks with a transfer case, but before they could offer their own 4WD systems cost-effectively they outsourced it to the aftermarket. » 8/21/14 9:35am Thursday 9:35am

Honda Ridgeline Still Outselling Nissan Titan, Ford Grows Lead Over GM

Last month Americans bought 8,425 more pickup trucks than they did in June. Ford F-Series, which eeked out a sales victory over GM's pickups in June, more than doubled its lead despite Sierra getting a substantial sales bump. The Nissan Titan still wallows in last place, 268 sales behind the Honda Ridgeline. » 8/07/14 2:51pm 8/07/14 2:51pm

The Stupidity Of 'Best In Class' Claims, Retold As A Courtroom Drama

Automakers will bicker all day over "Best In Class" titles, 'cause they figure you'll abandon all other loyalties when you see those three little words. But after diving deeper on Ford and Ram's latest title tug-of-war, all I can tell you is why "best in class" is the last thing you should care about. » 8/01/14 10:21am 8/01/14 10:21am

New Nissan Frontier May Be Postponed To 2018, Based On Navara After All

Rumor has it that Nissan has binned their plan to build an all-new mini-truck for the US market on an old Frontier platform, intimidated by the complication of bringing it up to modern safety standards. We might get a Navara-based truck after all, but we'll be waiting a while. » 7/31/14 1:10pm 7/31/14 1:10pm

How Do You Sell Pickup Trucks In Asia? Toyota Says 'Insane Dance Video'

In Mother 'Murica, you sell pickup trucks with Bob Seger. The King Ranch. Floor-spittin' horse-towing Marlboro-Man shit. Down east they do it a little different; Toyota's just commissioned their own Gangnam Style-style dance number to sell their Hilux pickup and it is batshit insane. » 7/28/14 12:38pm 7/28/14 12:38pm

The 2015 Ford F-150's New MSRP Is $26,615

With production just a few months out, dealers are finally able to order the 2015 Ford F-15o today. Base prices and configurations have been confirmed, with the highest-trim trucks commanding a $3,000 premium from last year. But every variant has more new features than aluminum construction. » 7/28/14 10:46am 7/28/14 10:46am

The '732 Lbs Lighter' 2015 Ford F-150 V6 Was Weighed Against A 2014 V8

It is very impressive that a 2015 Ford F-150 Lariat four-door, one of the model's heavier setups, will only weigh 4,942 pounds. But it's important you know part of that "732 pound weight savings" came from the 2014 having a V8, while the 2015 had Ford's new 2.7 V6. » 7/24/14 11:47am 7/24/14 11:47am