When you film yourself doing ridiculous things in your car we call it Hoon of the Day. When you film yourself driving a customer's BMW 1M, prosecutors call it a crime. Least. Joyful. Joyride. Ever.

Last month two Pacific BMW dealership employees posted video of themselves dangerously flogging a brand-new BMW 1M at high speeds on residential streets on YouTube. It ignited a firestorm of hatred against the dealership in Bimmer fan forums and on Los Angeles local television news shows.

Two unidentified individuals recently flogged a dealership-fresh BMW 1M at high speeds on residential streets. One of them caught it on video. That video wound up on YouTube. You can guess what happened next.

The BMW 1M has softened the hardened arteries of auto reviewers around the world, from Jeremy Clarkson to our own Mike Spinelli. One California BMW dealer hopes to capitalize on high praise and low supply with an insane $40,000 markup.