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Olympics

novelties

Olympic Gold Medalist Hearts El Caminos

Amanda Beard is one hell of a swimmer, racking up two gold medals at the Olympics and eight U.S. Championships. But she's also got a dirty little secret — she loves El Caminos. Even though she doesn't own one yet, she's plotting her next move and tells Autoweek all about it. The boys over at AW use the combination of athlete and car to make an argument for powered sport in the games, but we don't see that happening. Besides, the X-Games is already doing it, and you know how international organizations hate to look like copycats. (Thanks for the tip vwminispeedster)

[Autoweek]

novelties

Beijing Has Some Awesome Interchanges

Since the 2008 Beijing Olympics are coming up in only a couple of months, we decided to take a look at the ancient Chinese city through the magical powers of Google Earth. What we found was much like a Chinese Dragon, both beautiful and terrible. The preponderance of Geographic Web content on the digital globe has us thinking a trip there would be most awesome, but the traffic and interchanges would make a New Englander cringe.

More »

auto branding adventures

Ferrari To Brand The Italian Olympic Team?

This may be a new low in our Auto Branding Adventures, but it seems the Italian stallions at Ferrari are looking to brand the entire Italian Olympics team for the 2008 summer Olympics in Beijing. Edmunds is reporting that Ferrari will be supplying the Italian Olympic team with aerodynamic equipment to be used in cycling, tennis, canoeing and sailing events at the summer games. Ferrari will also put its mark on bobsled, luge, skeleton, speed skating and other events for the winter games, but the fun doesn't end there. More »

news

VW Unveils Olympics Edition Beetles for Beijing Games

The people's car will be playing an automotive role during the people's games of this summers Beijing Olympics. Volkswagen is the exclusive automotive sponsor of the upcoming smoggy games and New Beetles will be the official shuttle for all manner of Olympic official and Government overseer. What you have here are the winning submissions from Volkswagens Vmagination online Olympic art car design campaign, held in China. Adding these snazzy paint jobs to the long-in-the-tooth bug will make them a bit more visible to the spectators and cameras alike. We think this is a pretty savvy move for VW, since this will probably be the most watched Olympics in quite a while.


news

Smoggiest Olympics Ever! Beijing Rules Out Car Restrictions

Transit officials in Beijing have opted not to limit the number of private cars on its streets, inadvertently giving athletes from America's big cities more of a hometown feel. The Chinese capital is well known for smog and congestion, with more than three million registered cars clogging approximately 90% of the city's streets. Instead of restricting usage like some Chinese cities, the booming metropolis is instead going to encourage usage of its expanded public transit system with lower fares. Commies. If you're planning on traveling to Beijing for the 2008 Olympics we recommend bringing a book, a gas mask and some Perri-air. [AFP]

With GM pulling out of Olympic sponsorship, Keith Naughton thinks Toyota can go...all...the...way...to the gold. [Newsweek]

GM won't be renewing their "separate-but-linked" Olympic sponsorship deal with NBC and the U.S. Olympic Team once the current deal ends after the Beijing Olympiad next year. Well, maybe they figure since they won't be building any cars in the UK — the site of the 2012 games — they don't need to drop the dimes on a deal. Of course, maybe it's just really expensive. [Advertising Age]

shanghai auto show

Making Things With Light: The VW Gala in Shanghai

In our day, we have witnessed some interminable press events, but this one literally wandered so slowly off with the cake that we're not sure that the cake was there in the first place or if the thieves may actually have left it behind. The shebang started off in a promising manner, oddly enough; the Pudong Expo building a stunning, gleaming cube featuring a lobby stuffed with art. We were then treated to a short fashion show. All well and good. Suddenly, the mind-numbing madness came. A television personality named Cathy hosted a panel featuring a group of execs who, barring Audi/FAW's Werner Eichhorn, literally dullarded us out of the room. As one attendee noted, VW China Kopfk se Winfried Vahland is one of those boring people who has no idea how boring he actually is. They were joined onstage by Mo Huilan, silver medalist in the '96 Olympics on the womens' vault. The banter was bilingual and pedantic. Out of desperation and disinterest we decided to fool around with long exposures on our camera. A galleria of streaky ennui is below for your enjoyment. Share our pain, won't you? More »

news

Russian Medallists Score Cars

We knew we shoulda moved to Volgograd and taken up the USSR's offer of hardcore ice-fencing training back when we had the opportunity in 1987. But alas, we didn't and these kids today, well, they collected 23 medals for the Russians and they're being rewarded with Land Cruisers for the men and Lexii for the ladies. Freakin' ice-fencing, man. We totally screwed up. More »

novelties

Ferrari's Display of Olympic Hoonage

Leftlane News located a clip of the Ferrari F1 display during the opening ceremonies of the Olympics in Turin — practically the company's back yard. Since doughnuts in Italy are more like what we know as "doughnut holes," let's just say the center-stage display was an homage to the Olympics' five interlocking circles, and possibly even sponsored by Bridgestone. More »