<![CDATA[Jalopnik: norbert reithofer]]> http://tags.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png <![CDATA[Jalopnik: norbert reithofer]]> http://jalopnik.com/tag/norbertreithofer http://jalopnik.com/tag/norbertreithofer <![CDATA[Another One Bites the Dust: BMW to Quit F1 at End of Season]]>

Barely eight months after Honda called it quits, another manufacturer of white cars is out of Formula One as BMW throws in the towel at the end of this season. What will this mean for the all-conquering Brawn GP?

It was a late March day in Melbourne and Robert Kubica was breathing down hard on Jenson Button’s neck in this season’s first grand prix. Leading the race with three laps to go, Button was slowing down in his yet-unproven ex-Honda on supersoft tires as Kubica crept ever closer in his BMW. The young Pole—like Button, a winner of a single grand prix—was at last set to launch into a season of victories.

Of course he then tangled up with Sebastian Vettel in the Red Bull and it was all downhill for both him and BMW. Button and Vettel would go on to win 8 of this year’s 10 grands prix, while Kubica’s best result was 7th in Turkey. Apart from a lucky second place for teammate Nick Heidfeld in the wacky red-flagged Malaysian monsoon race, the BMW team—in their fourth season as a factory team in F1—are permanent backmarkers in the 2009 season, bringing up the rear with Force India and Toro Rosso.

They have decided to put themselves out of their misery. BMW will go out fighting but not come back to contest the 2010 season.

“This was a difficult decision for us, but it’s a resolute step in view of our company’s strategic realignment,” was the jolt of corporatese offered by Dr. Norbert Reithofer, chairman of the board of management of BMW, to the BBC.

Team principal Mario Theissen had this to say:

We, the employees in Hinwil and Munich, would all have liked to continue this ambitious campaign and show that this season was just a hiccup following three successful years. But I can understand why this decision was made from a corporate perspective.

Launched as a factory team for the 2006 season, BMW had originally given themselves three years to win the world championship. They finished second in 2007 after McLaren was disqualified and came in third last year—second only to McLaren and Ferrari—with several podium finishes and a grand prix victory by Robert Kubica in Montreal, his and BMW’s only.

One cannot help but wonder if the Bavarian-Swiss squad will try to make lemonade of the situation the way Ross Brawn has.

Brawn’s Honda team suffered through an ignominious 2008 season at the end of which Honda decided to quit Formula One altogether. Over the winter, Brawn managed to acquire the team’s assets and drivers from Honda, launched it under his own name with the car they had been developing since November 2007 and went on to win 6 of this season’s 10 grand prix with Jenson Button. After 10 out of 17 races, Brawn GP leads both the driver’s and the constructor’s championship.

So let’s keep our fingers crossed for Mario Theissen and his mercurial Pole. Formula One cannot make do without such a well-groomed mustache as Theissen’s:

Source: BBC. Photo Credit: BERTRAND GUAY/AFP/Getty Images, DIMITAR DILKOFF/AFP/Getty Images, Paul Gilham/Getty Images, OLIVER LANG/AFP/Getty Images

]]>
http://jalopnik.com/index.php?op=postcommentfeed&postId=5325330&view=rss&microfeed=true
<![CDATA[BMW, Daimler to Opel: It’s a Dog-Eat-Dog-Eat-Automaker World]]> Opel is dying and the heads of BMW and Daimler would like the German state to keep its hands out of the process.

Libertarianism is a concept very, very alien to the average European mind. We live in overbearing, motherly states with massive taxes and social cushions but the Carpocalypse is bringing out the inner Ron Paul in Dr. Z.

The Financial Times quotes the Daimler head: “Every industry needs structural development and this is not something that should be influenced in the long term by governments.” BMW CEO Norbert Reithofer comes with the kontrapunkt: “I have an understanding when it is about banks because they are central elements of an economy. But for the rest, where do you start and…stop?”

It is entertaining to consider a version of the truth where these two car magnates are not afraid of the integrity of their own pockets, as is probably the case here. But where Doctors Z and R harbor fantasies of a pre-Bismarck Germany of independent fiefdoms, a Snow Crash wonderland of franchised cities instead of tiny kingdoms.

Where the rulers of Mstadt and AMGville watch with a stony face as the poor everymen of Rüsselsheim scatter to the winds.

Photo Credit: public.resource.org, slobug

]]>
http://jalopnik.com/index.php?op=postcommentfeed&postId=5164748&view=rss&microfeed=true
<![CDATA[A Fourth Brand for BMW?]]> According to German newspaper Frankfurter Allgemeine Gesundheit Zeitung, citing no one in particular, BMW CEO Norbert Reithofer will present a new corporate strategy that includes the launch of a new brand. Aha, you say. What about the persistent rumor that BMW wants to buy Volvo from Ford? Not so, the paper says. Naturally, such unsubstantiated bits beg for some high-grade speculation. Will it be one of the ex-Brit brands BMW kept in the Rover deal? Perhaps Triumph? What about the more likely possibility of a high-end performance marque to face-down Aston Martin? Nah. One word: Isetta.

]]>
http://jalopnik.com/index.php?op=postcommentfeed&postId=304262&view=rss&microfeed=true
<![CDATA[BMW Z6 Supercar: Reithofer Wants It]]>

The rumor pot regarding BMW's rumored Z6 Mercedes SL-beater continues on a low simmer. But what will a changing of the guard at BMW mean for the project? The latest comes from Car4, which reports today BMW's new chairman, Norbert Reithofer — who will replace Helmut Panke in September — wants to bring this model to production. Other than that, conjecture remains status quo: inspired by the California Spyder concept (see below the fold), using an aluminium spaceframe structure, fitted with components from the 5- and 6-Series, and the M5/M6's V10 under the hood. Hurry up, now, and wait.

bmw_spyder_cali_1.jpg

bmw_spyder_cali.jpg

BMW Z6: more rumours [4Car]

Related:
If 9 Were 6: BMW's Rumored "Z9" or "Z10" May Be New "Z6" Supercar [internal]

]]>
http://jalopnik.com/index.php?op=postcommentfeed&postId=192089&view=rss&microfeed=true
<![CDATA[Breaking! Reithofer Named Next CEO Of BMW's House Of Panke]]>
BMW's named production chief Norbert Reithofer to succeed Helmut Panke as top dog at the German carmaker. Reithofer, 50, replaces Panke on Sept. 1 — and has the potential to serve for the next ten years at the helm. That's because BMW's internal rules set 60 as the age limit for C-class executives. Yup, that's right — Helmut's lifeclock's blinking red, so that must mean he's turning 60 in August. No word yet on whether he'll choose renewal through "Carousel" or go the "runner" route.

BMW names Reithofer as new chief executive [Detroit News]

Related:
BMW Chairman Reveals New Coupe, Crossover Vehicles [internal]

]]>
http://jalopnik.com/index.php?op=postcommentfeed&postId=188632&view=rss&microfeed=true