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Norbert Reithofer

gossip

A Fourth Brand for BMW?

According to German newspaper Frankfurter Allgemeine Gesundheit Zeitung, citing no one in particular, BMW CEO Norbert Reithofer will present a new corporate strategy that includes the launch of a new brand. Aha, you say. What about the persistent rumor that BMW wants to buy Volvo from Ford? Not so, the paper says. Naturally, such unsubstantiated bits beg for some high-grade speculation. Will it be one of the ex-Brit brands BMW kept in the Rover deal? Perhaps Triumph? What about the more likely possibility of a high-end performance marque to face-down Aston Martin? Nah. One word: Isetta.

gossip

BMW Z6 Supercar: Reithofer Wants It

The rumor pot regarding BMW's rumored Z6 Mercedes SL-beater continues on a low simmer. But what will a changing of the guard at BMW mean for the project? The latest comes from Car4, which reports today BMW's new chairman, Norbert Reithofer — who will replace Helmut Panke in September — wants to bring this model to production. Other than that, conjecture remains status quo: inspired by the California Spyder concept (see below the fold), using an aluminium spaceframe structure, fitted with components from the 5- and 6-Series, and the M5/M6's V10 under the hood. Hurry up, now, and wait.
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news

Breaking! Reithofer Named Next CEO Of BMW's House Of Panke


BMW's named production chief Norbert Reithofer to succeed Helmut Panke as top dog at the German carmaker. Reithofer, 50, replaces Panke on Sept. 1 — and has the potential to serve for the next ten years at the helm. That's because BMW's internal rules set 60 as the age limit for C-class executives. Yup, that's right — Helmut's lifeclock's blinking red, so that must mean he's turning 60 in August. No word yet on whether he'll choose renewal through "Carousel" or go the "runner" route. More »