2015 Nissan Frontier: (We're Almost Positive) This Is It

Front and rear photos of a completely uncamouflaged, obviously new, small Nissan Pickup are making their way across the internet via the Nissan Navara Club Thailand. It sure looks like the genuine article and I dare say, Nissan has done a nice job porting their swoopy styling to a pickup truck. » 6/06/14 12:13pm 6/06/14 12:13pm

Nissan Is Definitely Planning A Cummins Diesel Frontier

The tarp won't come off this "technical study" Frontier for another ninety minutes, but there's no mistaking the Cummins diesel badge on the front fenders. Cummins reps milling around the stage eliminate any traces of doubt that Nissan is serious about being a serious player in the truck efficiency arms race. » 2/06/14 10:09am 2/06/14 10:09am

FTC Spends 2 Years Deciding Punishment For Nissan, Decides 'Fuck It'

The FTC settled its grievance with Nissan and their ad agency TWBA for the "unrealistic" ads they made for the Frontier in 2012, prohibiting them "from using deceptive demonstrations in advertisements for pickup trucks." Since that was already illegal, this settlement is just as bullshit as the ads themselves. » 1/23/14 2:40pm 1/23/14 2:40pm

How To Murder Your Mail Order Bride In Death Valley

"Oh hey, do you guys know how far the nearest gas station is?" The guy was sunburned, clearly dehydrated and living in a fantasy world as he staggered into our hidden campsite, 25 miles or more from the nearest road. With a flat tire and no ability to read a map, gas was the least of his worries. His...companion,… » 5/14/12 4:00pm 5/14/12 4:00pm

Science Smackdown: Nissan Frontier Dune Buggy Ad

Continuing Nissan's advertising theme of how great their trucks could be if there was no reality, this ad showing a stock Nissan Frontier zooming in to rescue a purpose-built sand rail is, of course, little more than a wet dream from some Nissan exec. It would be the exact same if they showed the Frontier beating a… » 2/13/12 3:11pm 2/13/12 3:11pm

Science Smackdown: Nissan Frontier Snowboarding Ad

This one's a bit less heinous than the airplane-using-the-truck-as-landing-gear one, but it's still pretty stupid. You would think there would be plenty of genuine, existing things you could show a 4-wheel drive truck doing to support snowboarders, but I suppose that was all too boring for the brain of that 7-year-old… » 2/13/12 2:56pm 2/13/12 2:56pm

Science Smackdown: Nissan Frontier Airplane Ad

The most known of Nissan's batch of masturbatory hero-fantasies masquerading as commercials is the one where a Frontier takes the place of the broken front landing gear of an airliner. It's presented as a faux-newscast, which only makes it worse, really. Here's the analysis of why this is such crap provided by our… » 2/13/12 2:20pm 2/13/12 2:20pm

2008 Suzuki Equator Illustration Is For Real

That corner of an illustration we brought you of the 2008 Suzuki Equator is apparently for real, so we've decided to bring you the full monty. As previously reported, we're going to see this Frontier-based Suzuki rolling off the assembly line this fall. So if you're in the market for a likely cheaper, non-Nissan… » 1/28/08 4:30pm 1/28/08 4:30pm

2008 Suzuki Equator Embargo Breaks A Little

It looks as though we're going to get more fun out of the March/April issue of Truck Trend, as it turns out there is an illustration of the Nissan-built Suzuki Equator right on page 47. That's the same Equator we're expecting to see at the Chicago Auto Show next week. As previously reported, Suzuki's new hauling… » 1/28/08 2:30pm 1/28/08 2:30pm

Nissan Building Suzuki Truck in 2008, Not Racing It

We mentioned the Suzuki-Nissan deal many moons ago, but it looks as though we've finally got some details on the first American impact. Suzuki has announced that Nissan will start building the company a midsize, Frontier-based pickup in their Smyrna, Tennessee plant. No name or real details yet, but we're guessing… » 12/12/07 9:30am 12/12/07 9:30am