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Intro The New GM Media Strategy: CEO Rick Wagoner Waxes On The Opel Corsa, Renault-Nissan

Initially we believed — and frankly many GM PR staff seemed to confirm — the General's strategy for the next 90 days was going to be "Get Rick the hell away from cameras." However, we now think we were a bit hasty in snapping to that assessment. Exhibit A would be the above announcement for the Opel Corsa. Normally,…

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Lonely, Lonely, Lonely, Lonely, Lonely Time: Cadillac Dumps "Rock and Roll" from Ad Campaigns

With Cadillac shedding Leo Burnett as its ad agency of record, so goes Zeppelin's "Rock and Roll" from its media spots. The brand's got a new agency in the hipsters at Modernista!, and their mission (yes, they've chosen to accept it) is to lure even younger (younger than 65, that is), affluent buyers from their Euro…

Rick And Carlos Have Dinner; General Motors, Renault-Nissan Arrange 90-Day Money Back Guarantee


Rick and Carlos had dinner last night in Metro Detroit — and although folks may not know where, we do know they've now moved from an agreement to sit down and talk about an "alliance" — to an agreement to discuss for 90 days an "alliance." But for us anyway, the question of "where" they ate is much more interesting —…