If you've ever wondered how to turn a suburban office full of striped tie-wearing squares into patois-speaking Jamaicans, all it takes is a Volkswagen New New Beetle. Or at least that's the rationale used in Volkswagen's newest ad for the Beetle.
In a little over a decade Volkswagen saw its Beetle transform from Adolf Hitler's dream of the "people's car" to the foulest of all marketing slurs — a "chick car." Does the 2012 Volkswagen Beetle finally provide a more manly solution? We drove it today to find out.
The 2012 Volkswagen Beetle will be unveiled in a three-continent marketing blitz with MTV on April 18th in Shanghai, Berlin and New York City.