Yesterday five new Lotus models were unveiled. They're faster and undeniably impressive engineering achievements, but for some reason they feel a little me-too, a missed effort to do something extraordinary. How would you modernize Lotus?
The Lotus Elite is the new Lotus gentleman's car, offering a trick retractable hardtop with up to 600 hp thanks to a KERS-inspired hybrid boost system and, probably, the new "Lotus" V8. They say it's full of wonderful contradictions.
Moments after unveiling the Lotus Evora, Lotus Group CEO Mike Kimberley announced the brand would continue its expansion with two more new platforms. This means Lotus will be shifting to a three-platform model, with the Elise and Europa on the smallest chassis, the Evora occupying the second platform and a new,…