super bowl ad watch
So Chrysler's new ad campaign isn't the
homicidal child take over narrative we'd originally envisioned. The new advertising campaign, which breaks into 55 markets "around the Super Bowl," is focused on showing customers it is a new day for the brand with new value. Mostly, the value focuses on 12 "new" packages offering electronic items like the MyGig entertainment system, DVD navigation and satellite radio at no extra charge. The ads with the demon child are about an animated kid that listens to customers in order to build a new car company... which is Dodge? If that really happened, we'd already have the Chocolate Boobs Jet-Powered Convertible. The "Blindfold" ad is above. The full press release below.
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