JAGUAR UNVEILS 2010 XJL SUPERCHARGED NEIMAN MARCUS EDITION IN RETAILER'S CHRISTMAS BOOK

Jaguar launches its flagship luxury sedan, the all-new 2010 Jaguar XJ, in Neiman Marcus' eagerly anticipated Christmas Book

MAHWAH, N.J., October 6, 2009 – Jaguar today announced that it will kick off the holiday car shopping season with a unique all new high-end entry to the market: The 2010 Jaguar XJL Supercharged Neiman Marcus Edition, exclusively through the celebrated Neiman Marcus Christmas Book. Jaguar will produce only 50 of the 2010 Jaguar XJL Supercharged Neiman Marcus Edition - making it a stylish and unique way to celebrate this holiday season. This is the third time a Jaguar has been selected as the featured vehicle in the Book. In 1968, the XKE Grand Touring Coupe was featured, and most recently, the 1997 Jaguar XK8 Convertible.

The all-new 2010 Jaguar XJL Supercharged Neiman Marcus Edition, complete with a five-piece set of matching Jaguar luggage in navy blue leather, will be available for purchase in this year's Neiman Marcus Christmas Book for $105,000. Reservations for the XJL Supercharged Neiman Marcus Edition open on Friday October 16 at noon EDT by calling

1-866-524-6963. There will be only 50 Neiman Marcus Editions made, and Jaguar and Neiman Marcus expect them to sell out fast. For those not lucky enough to reserve one of these 50 Neiman Marcus Editions, the XJ arrives in showrooms nationwide in early 2010.

"Being a part of The Neiman Marcus Christmas Book is a spectacular way to launch the Jaguar XJ, one of the most anticipated new luxury cars in the market this year," says Richard Beattie, Executive Vice President, Marketing & Sales, Jaguar. "Designed to attract the clientele of Neiman Marcus as well as automotive enthusiasts, the Neiman Marcus XJL Supercharged is unique and intelligent. It demonstrates our commitment to producing fast, beautiful cars that offer luxury, performance and first-rate quality."

An aggressive take on the highly anticipated all-new 2010 Jaguar XJ, the all-new 2010 Jaguar XJL Supercharged Neiman Marcus Edition, comes in an exclusive Celestial Black metallic paint exterior and a custom butter-soft navy and ivory leather interior with Zebrano matte wood accents. The Neiman Marcus Edition XJL also has 20" double-10 spoke polished alloy wheels, illuminated tread plates and trunk finisher as well as the nameplate on the custom interior Intaglio that reads: "Neiman Marcus 1 of 50." The Neiman Marcus XJL Supercharged is powered by a new third-generation 5-liter V-8 engine with an Eaton supercharger that delivers 470 horsepower and also features the Jaguar Sequential Shift™ six-speed ZF automatic transmission that adapts to its driver, with wheel-mounted shift paddles for sport, standard, and winter mode driving.

The all-new 2010 Jaguar XJ was revealed to critical acclaim this past July, and features a new frame that is pressure cast from aluminum and magnesium to give the XJL a strong, light architecture that improves fuel efficiency, structural rigidity and performance. A panoramic glass roof enables the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside. The vehicle's LED light clusters wrap stylishly over the rear wings, and feature three dramatic red vertical stripes while the elongated teardrop shape of the side windows establishes the car's silhouette. The sleek design and refined luxury is continued inside the all-new XJ by mixing newly advanced technologies and contemporary design to create an environment more akin to a state-of-the-art living space than a car cabin. Chrome and piano black detailing provide an eye-catching contrast to the beautifully crafted leather and veneer surfaces. At the center of the instrument panel is an analog clock with individual chrome chaplets, a spun metal face and iridescent blue background; a look inspired by luxury watches.

There are stunning, three-dimensional, interactive 12.3" high-definition Virtual InstrumentsTM that complement an innovative 8-inch Touch-screen that displays vehicle functions ranging from audio and video to navigation and climate control – all in the driver's line of vision. There's also a media hub with docks for MP3 players and USB devices, a Bowers &Wilkins 1,200-watt premium sound system with Dolby® ProLogic® IIx Surround Sound and 20 speakers throughout the cabin.

The all-new 2010 Jaguar XJL Supercharged Neiman Marcus Edition is featured in the 2009 Neiman Marcus Christmas Book and is undeniably one of the finest cars in the world and will sell out quickly. Interested buyers, automotive connoisseurs and luxury enthusiasts are encouraged to call 1-866-524-6963 for purchasing details.

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About Jaguar

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

Please visit www.jaguarusa.com/neimanmarcus for terms and conditions.

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