Today I am going to bring up an issue that has been seriously and dramatically plaguing our society for several decades now. I am referring, of course, to corporate capitalization.
Automakers can try all they want to distract consumers with flamboyant model names, but sometimes, it’s just too much.
Five sets of parents, five sets of well-meaning parents, five sets of good, kind-hearted parents, all decided to name their child "Subaru" last year. Yes, Subaru. They are possibly the best parents of all time.
Last night, Infiniti announced that in 2014, every single car they make will start with the letter 'Q.' The M35 becomes the Q70. The FX35 becomes the QX70.
Perhaps out of a fear of naming confusions or reinterpretations, a la the BMW Gina and Pontiac Aztek, many companies seem to be going towards alphanumericism (though that presents trouble in China, where the number "4" conjures up the sound of "death"). People fault the Chevy Nova for its Spanish translation, but we…
Because the current alpha-numeric soup is too confusing, BMW is reportedly going to be changing up their name game. But don't get too excited just yet. No, BMW will not be giving their cars real names; the 135i will not be renamed the 'BMW Dual Thruster DeLuxe Junior' and the X5 will not be renamed the 'BMW Fire Turd…