Mazda Kiyora – The Eco-Friendly City Car
Mazda Kiyora is a small, friendly concept car designed to meet the needs of young urbanites and indicates the direction Mazda could take with a car this size in the future – especially in terms of technology. It features components that are being developed at Mazda for use in the near future – like a next-generation 1.3-litre DISI* engine, a new automatic transmission, and a rigid and lightweight bodyshell for very high fuel efficiency and low emissions. Kiyora's design supports these technologies with aesthetic features that are expressive of the water theme yet highly functional.

Mazda Kiyora – The Eco-Friendly City Car
Mazda Kiyora is a small, friendly concept car designed to meet the needs of young urbanites and indicates the direction Mazda could take with a car this size in the future – especially in terms of technology. It features components that are being developed at Mazda for use in the near future – like a next-generation 1.3-litre DISI* engine, a new automatic transmission, and a rigid and lightweight bodyshell for very high fuel efficiency and low emissions. Kiyora’s design supports these technologies with aesthetic features that are expressive of the water theme yet highly functional.

Mazda Kiyora Concept to Make its Global Debut at the 2008 Paris Motor Show
HIROSHIMA, Japan—Mazda Kiyora, a lightweight, next generation, urban compact concept car, will be revealed at the 2008 Paris International Motor Show to be held from Thursday, October 2 through Sunday, October 19, 2008.

Mazda Kiyora (meaning ‘clean and pure’ in Japanese) represents the harmony between driving pleasure and environmental and safety features aspired to in Mazda’s long-term technology development vision, “Sustainable Zoom-Zoom.”

The concept of “Kiyora” helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme. Equipped with Mazda’s next generation 4 cylinder direct injection engine and featuring the company’s unique Smart Idle Stop System, the car achieves excellent fuel economy and low CO2 emissions. The improved aerodynamic performance of Nagare design also contributes to this. The new Mazda concept car is based on an all-new platform designed to maximize weight reduction and a high level of safety, in pursuit of enhanced driving pleasure. It also features an interior design and new functions that support a youthful lifestyle.

Joining the Mazda Kiyora concept car on Mazda’s stand at the Paris show, the Mazda MX-5 facelift will make its world debut, together with the Mazda6 equipped with Mazda’s newly developed MZR-CD 2.2-liter turbo diesel engine, and the Mazda2 powered by a MZ-CD 1.6-liter diesel.

[Mazda]

Mazda Kazamai
A Sustainable Crossover Concept

• Concept Car Designed with the Russian Market in Mind
• Equipped with Sustainable Zoom-Zoom Technologies
• NAGARE Design Crossover Concept

Last year, Mazda Motor Corporation announced that it was embarking on a new direction with technology development. The strategy, called ‘Sustainable Zoom-Zoom,’ would focus on producing vehicles that combine Mazda’s trademark driving excitement with further evolved environmental and safety technologies.

‘Sustainable Zoom-Zoom’ and Mazda’s Nagare design have been combined in the Mazda Kazamai concept car which showcases how Mazda could deliver a vehicle in the near future that is exhilarating to look at and exciting to drive, with an improved average fuel economy by 30 percent and producing far fewer emissions than today’s production models. This is Mazda at its best – a cool, athletic compact crossover, with next-generation environmental performance. Designed with the Russian compact SUV segment in mind, Kazamai gives a glimpse at where Mazda is heading with a possible future compact crossover.

Russia’s booming Automobile Market
Between 2004 and the end of 2007, Russia’s automobile market grew by about 1.28 million cars, and in the process became Europe’s second largest car market after Germany. During this same period, Mazda quickly established itself as one of Russia’s most popular car brands, increasing sales from 8,565 units in 2004 to over 50,000 units last year – six times more than 2004.

One of the country’s biggest segments is the sports utility vehicle (SUV), representing nearly 16 percent of the total sales volume in 2007. Between 2004 and 2007, the segment became 10 times larger and this growth is expected to continue over the mid-term in Russia. Mazda’s mid-sized sports crossover SUV, the CX-7, has been on the market for less than a year in Russia and has already found over 7,900 customers – easily Mazda’s largest market for the CX-7 in Europe.

The Mazda Kazamai concept car addresses the growing popularity of SUVs in Russia and gives a strong hint at where Mazda might be going with a compact crossover SUV. Small, lightweight with dynamic styling, low-consumption, a next-generation Mazda powertrain, it is meant to appeal to young, upwardly-mobile Russians with a strong sense of style and urban lifestyle demands.

Design – Evolved Nagare Design
Mazda Kazamai means “swirling crosswinds” in Japanese, and was chosen to express the powerful yet nimble character of this stylish and compact crossover. Kazamai is dynamic and athletic looking on the outside and displays an evolved Nagare ‘flow’ design. Unlike previous concept cars, Mazda Kazamai’s styling represents powerful natural movements that are emotionally expressed through three-dimensional motifs stretching over the whole body, representing a fusion of design and functionality.

Mazda Kazamai is an impressive combination of packaging requirements and design aesthetics. With a width of 1,930 mm and a length of 4,520 mm, it is slightly larger than the current Mazda3, with room for SUV comfort and functionality on the inside. Yet, because it is only 1,500 mm high, has a flat roofline and very short rear overhangs, it also has a sporty coupe look with the promise of driving fun. The innovative body design features flared fenders that emphasize SUV-like strength and a cabin befitting a sports car. The wedge-shaped profile was designed to evoke the image of a sleek arrow cutting through a mighty
wind. In particular, the body design between the front wheel arches and the roof pillars is intended to express the agility and dynamism of wind gusting along the side of the vehicle. The panel lines on the sides represent swift and elegant crosswinds, further accentuating the dynamic and stylish body design. The bonnet itself is lower in the centre than on the sides, which emphasizes the car’s powerful front fenders that accommodate large, 22-inch wheels.

The wheel design continues the crosswinds motif with each spoke carefully twisted and larger outside than in the centre, providing a strong sense of movement. The five-point grille is integrated into the body to create a clean and light image which, together with the flared front lower sides contributes to excellent aerodynamic characteristics. The aerodynamics are further improved by making the air intakes as small as possible. The side sill panels and rear combination light covers also help to control the wind flow and reduce drag even further.

Interior – SUV Functionality with Driving Safety
Mazda Kazamai is not only a pure expression of speed and power, it also accommodates up to four passengers with compact SUV comfort and functionality. It was designed to fulfil various driver and vehicle interfaces so as to support the driver in enjoying safe and stress-free driving, with well considered human machine interface visibility and operation cockpit. This is one of Mazda’s important areas of the Sustainable Zoom-Zoom plan.

Lightweight and Aerodynamic
Weight reduction and superior aerodynamic performance are core technologies to improve both driving pleasure and environment performance, especially fuel economy. Mazda will further focus on these crucial factors in order to achieve the goals of the Sustainable Zoom-Zoom plan. Despite its powerful exterior look, the Mazda Kazamai concept’s aerodynamic performance is achieved through a flat floor panel, a rear diffuser, and a low roof line. The aim was to make the Kazamai’s aerodynamics more than 10% better than other vehicles in its class.

When Mazda set about reducing the bodyweight, they leveraged CAE applications and focused on four major areas: collision safety, handling, NVH, and strength. At the same time, lightweight materials and new processing/joining technologies were put to effective use. Aluminium or aluminium-alloy is used for the bonnet, chassis and engine block. The designers aimed to make it 100 kilograms lighter than similar models by employing plastics for the panels, fenders and the engine cover. These features also contribute to advanced handling and improved fuel economy and CO2 emissions.

Next-Generation Powertrain – 30 Percent Improvement in Fuel Consumption
The ideal match for the Mazda Kazamai concept would be a next-generation 2.0-litre direct-injection petrol engine, which Mazda engineers are currently developing. This engine delivers a balance of sporty driving – especially in a compact car like the Mazda Kazamai – with good environmental performance. Mazda Kazamai will feature a DISI* engine based on the current Mazda CX-7, with advanced technologies to minimize energy loss and vastly improved thermal efficiency. Mazda’s next generation 2.0-litre DISI petrol engine also has combustion control technology and variable valve control that deliver strong torque throughout the rev- range for excellent engine response as well as superior fuel economy. A next-generation catalyst also ensures superior emissions performance.
*DISI: Direct Injection Spark Ignition

This is coupled to a lightweight and next-generation compact six-speed automatic transmission that is highly responsive and delivers the direct feel of a manual transmission, and four-wheel drive for superior traction. In combination with Kazamai’s next-generation aerodynamics and its lightweight body outlined above, this powertrain would deliver an estimated 30 percent improvement in fuel consumption and emissions (versus the current MZR 2.0-litre petrol) – without compromising driving pleasure.

Advanced Safety and Security Features
Mazda Kazamai is not only lightweight, fuel-efficient and fun to drive, it is also designed with safety as a key element. Its advanced body shell is a product of a new body structure programme currently being refined at Mazda with a lightweight structure that provides high levels of crash safety. Mazda Kazamai also has a long list of active safety features including roll stability control, blind spot monitoring to assist lane change, a pre-crash safety system and advanced dynamic stability control (DSC) to support the driver. And to meet future pedestrian safety requirements, it has soft plastic fenders and a shock-cone aluminium bonnet that is very efficient in absorbing impact energy.

Also onboard the Mazda Kazamai is a personal security system. This advanced system monitors the area around and inside the car, and has an automatic alert system which informs the driver in the event of an emergency to help to protect both the owner and occupants.

Technical Specifications – Mazda Kazamai Concept Car

Overall length 4,520 mm
Overall width 1,930 mm
Dimensions Overall height 1,500 mm
Wheelbase 2,780 mm
Seating
capacity 4 people
Engine Type Next-generation 2.0L DISI petrol
Transmission Type Next-generation 6AT
Suspension Type Front: McPherson Strut,
Rear : Multi-link
Tire Type 265/45 R22 Bridgestone

[Mazda via Autoblog]

HIROSHIMA, Japan—Mazda will unveil a sporty, compact crossover concept vehicle, Mazda Kazamai, at the Moscow International Automobile Salon (MIAS) on August 26. Kazamai, which means "swirling crosswinds" in Japanese, expresses the powerful yet nimble image of a stylish and compact crossover. The concept is based on Mazda's long-term vision for technology development, Sustainable Zoom-Zoom, which aims to provide a unique balance between sporty driving fun and superior environmental and safety performance. Kazamai will be joined at MIAS by the Russian debut of Mazda's CX-9 SUV, which was crowned 2008 North American Truck of the Year in February.

The Kazamai concept further evolves Mazda's 'Nagare' design language by fusing Nagare's 'flow' design cues with aerodynamic proportions. The design features panel lines inspired by crosswinds in nature which evoke visual lightness. Its bold five-point grille, accentuated front wheel arches and sleek roof line, combined with large 22-inch wheels, lend it high emotional appeal.

Sporty to look at, Kazamai is meant to be spirited and fun to drive, with compact dimensions. Kazamai's four-wheel drive powertrain will consist of a next-generation direct injection engine and a newly developed transmission. It is also aerodynamic, with an evolved lightweight body structure and enhanced the vehicle safety attributes. Were it to be built, Mazda's latest show car would deliver exciting driving dynamics, frugal fuel consumption and greatly reduced CO2 emissions.

The Mazda Kazamai promises to be another ground-breaking show car from Mazda Design, winner of this year's Grand Prix du Design in Paris. Created especially for the Moscow International Automobile Salon, it gives a good indication of where Mazda is going with a possible future compact crossover. And in Russia's growing automotive market, compact SUVs are the second-largest segment, representing about 13 percent of all new car sales.

Complete information will be made available immediately after Mazda's press conference at 10:15 a.m. local time, on August 26 at the Mazda stand.

2009 MAZDA RX-8: FURTHER EVOLUTION FOR THE ROTARY REVOLUTION

Launched in 2003, the Mazda RX-8 hit the global market with a serious bang. The RX-8 has won more than 50 global awards since its release including 2003 RJC Car of the Year in Japan Australia's Wheels magazine's Car of the Year for 2003, 2003 International Engine of the Year, 2004 Singapore Car of the Year, the 2004 U.S. Best Sports Car and UK Car of the Year 2004. It was also named on Car and Driver magazine's Ten Best list for 2004, 2005, and 2006. All together, Mazda has sold nearly 167,000 RX-8s around the world.
For 2009, Mazda will further the evolution of the four-door, four-seater sports coupe, giving RX-8 a refreshed exterior and interior design, enhanced performance and a new R3 sport package for the ultimate driving enthusiast.
Unchanged is the core of the RX-8 - a high-powered, lightweight and perfectly balanced machine powered by the world-renowned twin-rotor RENESIS rotary engine.
"Dating back to the Cosmo Sport released in 1967, every sports car ever developed by Mazda has had the same fundamental mission - to provide car lovers with a vehicle that's fun-to-drive, exciting to look at and easy to own," said Tetsu Nakazawa, Mazda North American Operations' RX-8 vehicle line manager. "The 2009 RX-8 embodies that mission, conveying the unique and distinctive Mazda brand DNA to the fullest."
To enhance the highly successful RX-8, Mazda engineers focused on innovation in three key areas for the 2009 RX-8: styling, performance and packaging. "The enhancements made to RX-8's exterior, interior, packaging and performance takes it to a whole new level of visual and driving excitement," remarked Nakazawa.

STYLING INNOVATION - REFRESHED DESIGN CUES PROVIDE "HIGH-QUALITY" DYNAMISM
RX-8 was designed with an athletically sculpted exterior that provides a sense of originality that's unrivaled in the marketplace today. For 2009, RX-8 receives design enhancements that are meant to freshen the styling and give RX-8 a new look, without impairing the basic design theme. Refinements for the 2009 model year include restyled front and rear bumpers and front fascia; sporty, high quality finish front and rear
headlamps; and larger exhaust pipes (now measuring 90 mm across). The 2009 RX-8 also offers a new five-spoke wheel design featuring a symbolic and sporty design reminiscent of the rotary engine, with different arrangements for each wheel size.
Taut muscular lines give RX-8 the liberating look of an athlete in motion. The muscular styling maintains classic sports car proportions while adding a Zoom-Zoom edge that is unmistakably Mazda.
The RX-8's unique "freestyle" four-door design is proof that a true sports car does not need to sacrifice space or convenience for performance. The advanced design of the rear-hinged rear doors, provides a large door opening, allowing adult-sized passengers to easily enter and exit the vehicle. This design is also advantageous when securing a baby or a small child in the back seat. With a spacious rear seat area providing ample passenger room for four full-size adults, and enough trunk space for a weekend's worth of luggage, this sports car proves its versatility.
The RX-8's exterior styling presents a genuine sports car form, while the interior boasts a comfortable and intelligently designed cabin. Minor enhancements were made for the 2009 RX-8 to provide a simple and functional interior design that supports driving pleasure. The center IP shape was redesigned to give a feeling of dynamic movement, a variable red-zone was added to the tachometer that will rise as the engine comes to operating temperature and a new steering wheel and redesigned front and rear seats are also added.
An extremely low cabin floor allows the seats to be mounted low in the chassis, which, along with a low instrument cluster and hood, allows a low center of gravity and allows outstanding occupant visibility. Mazda designers concentrated on the shape of the front seat backs and the rear seat cushions to ensure adequate rear-seat knee room. Front seat slide-rails are positioned to allow maximum leg room for rear-seat passengers.
The rotary design element is incorporated through the interior of the RX-8 in creative ways, appearing in the seats. The stylish cabin also evokes a sense of luxury and high-end quality. Mazda's design team examined every aspect and component of the interior and has created an elegant, driver-centric atmosphere. Through the use of advanced ergonomic research, Mazda engineers determined that improper seating posture is a major cause of driver fatigue and built in optimum support in the front seats to help offset discomfort. In addition, the color of the RX-8's instrument cluster was developed to reduce eye fatigue and strain.

PERFORMANCE INNOVATION - MORE SPORTS CAR DRIVING PLEASURE
Through-and-through, the RX-8 is a pure sports car that gives the driver an exciting and dynamic experience. For 2009, engineers improved RX-8 body rigidity through the addition of structural reinforcements, by adding a trapezoidal strut tower bar and enhancing the local rigidity of the front suspension tower areas. Also, the rear suspension geometry has been reconfigured for better handling performance and driveshaft rigidity is improved, lowering NVH levels and improving performance.
In addition, the differential gear ratio on manual transmission-equipped cars is lowered from 4.444 to 4.777 for improved off-the-line performance. While minimal, these performance changes give RX-8 increased acceleration and performance, as well as even greater responsiveness to the accelerator pedal - always a rotary-engine and
RX-8 hallmark.
To achieve this sophisticated dynamic, Mazda utilizes the advanced RENESIS (Rotary Engine genesis - or rebirth of the rotary engine) engine. The Mazda RX-8 remains the only mass-produced rotary-powered passenger car in the world. While exhibiting unusually high power output for a naturally aspirated engine, RENESIS outstrips comparable reciprocating engines in terms of acceleration, the feeling of power in reserve and quick response.
The 2009 Mazda RX-8 is available as either a 232-horsepower model fitted with a six-speed manual transmission, or a 212-horsepower model fitted with a six-speed Sport A/T automatic with steering-wheel-mounted paddle shifters for a Formula 1-style driving experience.
By turning a triangular rotor in a cocoon-shaped combustion chamber, the
RX-8's rotary engine efficiently performs the four processes of intake, compression, combustion and exhaust. The RENESIS engine is remarkably smooth and high revving — all the way to 9,000 rpm (7,500 rpm on Sport A/T-equipped models) — and offers a smaller engine footprint than traditional internal combustion engines (some 60 percent smaller and lighter than a comparably powered V-6, and 40 percent smaller and lighter than a four-cylinder). In fact, the packaging and styling that define the RX-8 would not have been possible had Mazda engineers chosen a conventional piston engine.
Improving upon 40 years of rotary designs, the RENESIS engine features side intake and exhaust ports with nearly 30 percent more intake port and twice as much exhaust port than its predecessors. The efficiencies gained through shortening intake/exhaust overlapping period and using the larger intake and exhaust ports in delivering world-class performance.
The RX-8's normally aspirated 1.3-liter engine might appear diminutive to the untrained eye when compared to large-displacement V-8s or heavyweight V-10s or V-12s. However, through the incredible efficiencies of a rotary powerplant, an advanced three-stage intake system and an electronic throttle, the RENESIS engine delivers smooth, linear power on a grand scale.
The RX-8 uses an aluminum double-wishbone front suspension, reducing unsprung weight over the use of steel components. By mounting the upper and lower arms on a highly rigid sub-frame, the long arms ensure linear alignment changes throughout the jounce and rebound of the front wheels. All corners are fitted with mono-tube gas-filled shock absorbers designed with large-diameter internal pistons and valving, which offer excellent road feedback and a smooth ride.
An electric rack-and-pinion power-steering system transmits just the right amount of road information back to the driver. Mazda engineers have chosen to pursue their own path by using an electric motor for steering assistance rather than a conventional power-steering pump. The electric motor provides additional assistance at low speeds to ease parking and reduces steering assistance at higher speeds to provide greater road feel, responsiveness and feedback. And, in keeping with the rest of the development on RX-8, it is far lighter and easier to package than a conventional power-steering rack.

PACKIGING INNOVATIONS - ULTIMATE PERFORMANCE RX-8 R3
To cater to the driving-conscious enthusiast, the 2009 RX-8 will offer a new R3 sport package. Providing the very best in rotary-powered motoring, the R3 harkens back to the R1 and R2 packages offered on the mighty third-generation RX-7, and adds a sport-tuned suspension with Bilstein shock absorbers and front suspension crossmembers filled with urethane foam. Filling the crossmembers makes for a smoother ride, minimized NVH and greater suspension control.
On the visual side of the package, a rear spoiler, side sills, fog lights and sporty front bumper are added to give an aggressive appearance, along with 19-inch forged aluminum-alloy wheels with high performance tires. Inside, the R3 adds a 300-watt Bose® audio system with Centerpoint® surround sound and AudioPilot® noise compensation technology, Bluetooth hands-free phone system, front Recaro sport seats with leather side bolsters, leather-wrapped parking brake handle and Mazda advanced keyless entry and start system.
Three other trim levels are also offered including: a Sport trim, a Touring trim (adds HID headlights, fog lamps, auto dimming mirror with Homelink® and 6-disc auto changer on top of the Sport trim features and DSC; add 18-inch wheels, a limited-slip differential, sport-tuned suspension and larger front disc brakes to these items for A/T cars, and Bose® audio system, moonroof, SIRIUS satellite radio are offered as the package option), and a Grand Touring trim (on top of the Touring trim features, adds automatic air conditioner, Bluetooth
hands-free phone system, Bose® audio system auto headlight, rain sensing wiper, power-adjustable driver's seat with lumbar support and memory function, leather seating surfaces — heated front seats— and heated outside mirrors and Mazda Advanced Keyless Entry & Start system. A DVD-driven satellite-navigation unit is available as a stand-alone option and uses a single DVD for mapping the entire United States and portions of Canada. Additionally, a moon roof and SIRIUS satellite radio are offered as an package option.)
All Mazdas come with a roadside assistance program. With a call to a toll-free number, owners can access roadside assistance 24 hours a day, 365 days a year throughout the United States and Canada. In addition, a comprehensive three-year/36,000-mile warranty covers every part on the vehicle except those subject to normal wear. Also, all models receive a five-year/60,000 mile powertrain warranty and a five-year/unlimited-mileage corrosion warranty.

SUPERIOR SAFETY
When designing the RX-8, safety was given as much of a priority as was performance. For Mazda, the safety process incorporates both accident avoidance and accident protection. In effect, this approach to safety means the RX-8 can help the driver avoid various dangers and protect occupants in the unfortunate event of a collision. In rollover tests performed by the National Highway Traffic Safety Administration (NHTSA), the RX-8 achieved an impressive five-star rating.
Mazda engineers integrated numerous active and passive safety elements throughout the car. Active safety features, which require input from the driver, include the use of large ABS-equipped disc brakes on all wheels as well as precise steering and suspension systems. Dynamic Stability Control (available on Sport models with Performance package, standard on Touring and Grand Touring) delivers a superior level of handling that can be disabled when driving and road conditions allow safe operation.
Passive systems, or those that take effect automatically without the driver's involvement, also are present throughout the RX-8. Despite the absence of a center B-pillar, the RX-8 has an exceptionally rigid body, accomplished through the use of the vertical pillars built in the rear doors and a series of locking pins, which hold the doors together and bind each door directly into the roof and floor. Integrating the frame components helps dissipate crash energy through the vehicle's structure.
Other standard passive systems on the RX-8 include front airbags, seat-mounted side-impact airbags and side-curtain airbags. Additionally, the front end and engine bay have ample crumple zones, the front seats are designed to reduce whiplash injuries, the brake pedal is designed to break away in the event of a collision of sufficient force to protect feet and legs and all four seating positions are fitted with three-point seatbelts. Even pedestrian protection was considered, as the RX-8 is fitted with Mazda's "shock-cone" hood design that yields more to the impact of a pedestrian onto the hood than a standard design, yet is strong enough to not deform in normal use.

Ford: Another take on the Ford Verve that showed up at the Frankfurt Auto Show, hinting at the next generation subcompact to be sold in the US. Expect this iteration to ditch the hatch for a trunk.

Kia: A 2009-model SUV based on the Mesa concept. The seven-seater will be Kia's largest SUV yet.

Hyundai: The production version of the V8-powered, rear-wheel drive Genesis large sedan. Execs are saying the price will come in well under $30K, and horsepower of the new V8 at around 380.

Mazda: It's supposed to be a toned-down concept based on the Nagare (pictured) styling. But have you ever seen a toned-down Mazda concept? Yeah, they don't exist.

Mercedes-Benz: The unveil of a production model, likely the midsized GLK crossover.

Mitsubishi: They'll show both a concept and a production car, with more details expected in December.

Suzuki: It's the North American debut of a concept unveiled at Tokyo, meaning it'll be old news.

Subaru A global debut. Speculate at will.

[Carscoop via Autoblog]

This is the Mazda Nagare concept. Ignore that it looks like one of Carrie Bradshaw's Manolos, or a tiger moth in the pupa stage, or a Pinewood Derby entry from that kid whose dad works for NASA. Pay attention, however, to the graduated surface lines. It's a new design language, say designers in flowery art-school prose, that expresses motion. Thus, they've dubbed it "Nagare," which is Japanese for "flow." The car is, in truth, a "concept of a concept," which will inform subsequent designs to be unveiled at this season's subsequent car shows. These guys are so meta they don't even know it. Well of course they do. – Mike Spinelli

Press release:

Mazda Nagare Concept: capturing the emotion of motion in new surface language

After presenting three ground-breaking concept vehicles during the 2005-2006 global auto show season - Sassou at the 2005 Frankfurt Motor Show, Senku at the 2005 Tokyo Motor Show and Kabura at the 2006 Detroit Auto Show - Mazda's global design team wasn't about to rest on its laurels. To keep energy levels brimming, and to begin the process of evolving Mazda's design and surface language for future Zoom-Zoom vehicles, Mazda's design division has invented a new surface language called Nagare for introduction at this year's Greater Los Angeles International Auto Show.

NAGARE: (pronounced "na-ga-reh") Japanese for 'flow' and the embodiment of motion.

Under the direction of Mazda's new global design director, Laurens van den Acker, the challenge given to the team was to invent a novel means of registering motion in vehicles whether they're moving or still. Nagare achieves that goal while also signaling a fresh design direction for future Mazda vehicles.

Nagare is the first of a series of design concepts - some closer to actual production vehicles than others - that Mazda will showcase this global autoshow season, including Los Angeles, Detroit, Geneva and Tokyo.

Franz von Holzhausen, Mazda North American Operations' (MNAO) Director of Design, and the man responsible for leading the US-based design team which developed this vehicle, explains, "We're looking well down the road with Nagare. We want to suggest where Mazda design will be in 2020. To do that, we redefined basic proportions and the idea of driving without losing the emotional involvement. Mazda's driving spirit will be enhanced and intensified by Nagare.

"Mazda doesn't produce concept cars to spin its wheels, and while some are more forward-looking than others, we simply do not create pure flights of fantasy. We develop these ideas to demonstrate what we really intend to build and sell. It took soul-searching along with basic research to invent the new surface language we're calling Nagare. The dynamic qualities of Mazda products already do an excellent job of capturing the spirit of motion so our goal was to move our design language a major step beyond what we've already demonstrated with Sassou, Senku, and Kabura.

von Holzhausen continues, "We began by studying motion and the effect it has on natural surroundings: how wind shapes sand in the desert, how water moves across the ocean floor, and the look of lava flowing down a mountainside. Natural motion registers an impression in your brain and that's what we hoped to capture with the new Nagare surface language.

"Once we started sketching our ideas, we weren't surprised to find similar quests underway in other product design disciplines. We found examples of motion influencing the shape and surface of furniture, architecture, apparel, and artwork. Nagare undoubtedly proves our confidence in identifying a new and exciting visual language for Mazda as we lead the way in defining the interaction of motion and flow in automobile surfacing.

"We began by developing a surface or textural language that describes flow. The motion of the vehicle is defined by, and evident in, the texture of its interior and exterior surfaces. There is no right or wrong way to capture the impression of motion, so each of the concepts we present throughout this global show season will embody a different interpretation of our new surface language."

CONCEPT OF A CONCEPT

von Holzhausen describes Nagare as "a concept of a concept." It's intentionally a celebration of proportions and surface language that will evolve in subsequent designs planned for presentation at future autoshows this season. In other words, design first, engineering later at this point in the process, in contrast to the classic 'form-follows-function' approach.

Adds van den Acker, "It's important to start with the vision first: Nagare is sculpture on wheels, our vision of what Mazda automobiles could look like in 2020. The concept we'll present in Detroit is practical enough to produce in the next decade, while the model under development for Geneva will embody design ideas we expect to implement in the very near future."

PACKAGE

Like all Mazda products, Nagare has the soul of a sports car. Its shape is sleek and aerodynamically efficient, as you'd expect of an urban cruiser for the future. Wheels are positioned at the far corners of the envelope for quick steering response and agile maneuverability. There isn't an ounce of overhang wasted.

Access to the four-place interior is provided by two double-length doors that hinge forward and up like the wings of a butterfly. The driver is centrally located, like a single-seat sports racer, for optimum control and visibility. Since the driver is positioned under the highest portion of the roof, there's ample headroom with a comfortably reclined backrest. Innovative seating arrangements are a Mazda specialty, as witnessed by the successful RX-8 four-passenger sports car and the clever packaging in the upcoming CX-9 three-row, seven-passenger crossover sport-utility vehicle.

Nagare's rear compartment is a wrap-around lounge offering relaxed accommodations for three passengers. The central front seat and expansive door opening facilitate easy entry to the surprisingly roomy interior.

Recognizing that an advanced design concept needs an advanced powertrain, Nagare could conceivably be powered by a hydrogen-fueled rotary engine. Mazda's work on this advanced driveline technology is among the most advanced in the world, with hydrogen/gasoline-fueled rotaries powering RX-8s currently in service in Japan.

SURFACE TEXTURE REGISTERING FLOW MOTION

Nagare's side surfaces provide a means of visualizing the air flowing along and over the car as it speeds through the atmosphere. Light and shadow combine to convey this feeling of motion even when the car is still. Similar hints of fluid flow are evident in the hood, wheel arches, LED head- and tail-lamp treatments. The same surface language plays throughout Nagare's interior; the instrument panel, center console, and door panels all appear to be influenced by flow.

Notes von Holzhausen of the vehicle, "Beauty is not a clean sheet of paper. Nagare's motion-influenced surface texture compliments its dynamic attributes. Because of Mazda's sporty essence, we never wrap our customers in boxes.

"Our new surface language is car-centric. After studying the architectural approach, which tends to be strictly rigid, and the organic approach, which is highly fluid, we created Nagare to straddle those two disciplines. It is fluid, graceful, and dynamic. But the message it registers on the beholder is flow-motion."

GLOBAL DESIGN EFFORT

To give Mazda products sold in far-flung global markets a common design theme, the three global design studios, located in Irvine, California, Frankfurt, Germany and Yokohama, Japan are inspired, guided, and encouraged by Laurens van den Acker, the firm's global design director, located at the company's headquarters in Hiroshima, Japan. Future concepts embracing the Nagare flow design discipline will evolve under van den Acker's oversight as this year's show season unfolds.

Related:
Flow: Mazda to Introduce New Design Concept in Los Angeles; More on Mazda's Kabura Concept; Mazda to Show New Senku Concept in Tokyo [internal]

Mazda says it's planning to show off a new concept car for the Los Angeles show — and offers the above teaser image to whet our appetites for instruction. The Nagare, it says, will offer the first hints of the brand's next design direction to be pursued in the styling of future vehicles. Dig the master-class art school verbiage:

"Nagare is a celebration of proportions and surface language..."
— Laurens van den Acker, Mazda global design director

"Inspired by the movement of nature's elements, our designers have captured motion, energy and lightness, translating into a beautiful language of lines and forms that are powerful yet effortless, provocative yet strikingly seductive."
—Franz Von Holzhausen, director of design for Mazda North American operations

Should we take pictures or try to get its phone number?

Press Release:

Mazda to Reveal All-New Design Concept at 2007 Los Angeles International Auto Show

HIROSHIMA, Japan — Mazda Motor Corporation today announced the global reveal of an all-new concept car, Mazda Nagare (pronounced na-gah-reh), at the Greater Los Angeles International Auto Show, during a press conference at 4:05 PM on November 29, 2006. Following on the heels of three very successful and exploratory Mazda design concepts - Sassou, Senku, and Kabura - from last year's show season, Nagare is the first indication of Mazda's future design direction.

Mazda NAGARE

According to Mazda's newly appointed global design director, Laurens van den Acker, Nagare sums up the future of Mazda design in one deceptively simple word -Flow. "Nagare is a celebration of proportions and surface language that will evolve into subsequent designs planned for presentation at future international auto shows. Nagare examines light and shadow, and begins to reveal the global design cues for the next generation of Mazda vehicles."

Franz Von Holzhausen, Director of Design for Mazda North American Operations, who headed the Nagare design team in Irvine, Calif., describes Nagare as an evolving expression of Zoom-Zoom: "Inspired by the movement of nature's elements, our designers have captured motion, energy and lightness, translating into a beautiful language of lines and forms that are powerful yet effortless, provocative yet strikingly seductive."

And there's much more to come, too, as Mazda continues to evolve flow through future models. For now, Mazda enthusiasts can experience Nagare as an indication of Mazda Design's confident step in a new direction.

Other vehicles on display at the Show include the recently launched Mazda CX-7 crossover SUV, the Mazda CX-9 three-row, seven-passenger SUV, which arrives in North American Mazda dealerships in early 2007, and the brilliantly designed Mazda MX-5 Miata Power Retractable Hard Top.

Related:
Frankfurt Premiere: Mazda Sassou Concept; Mazda to Show New Senku Concept in Tokyo; More on Mazda's Kabura Concept [internal]