The documentarians at National Geographic are turning their lenses towards the great factories of the world in a new Ultimate Factories series. First up is Lamborghini and if the still shots and video below are any indication, it's a must-see.

Three years after its Geneva introduction, the 599 GTB Fiorano is in bloom with a track special and a performance upgrade. We are happy to report its most graceful piece of aerodynamics remains unchanged.

When Lamborghini introduced its last superveloce, Netscape Navigator was the coolest thing on the internet. This new Lamborghini Murcielago LP670-4 SuperVeloce is more Firefox, and just shy of the devilish mark with 660 HP.

This is the first picture of the Lamborghini Murciélago LP 670-4 SV ahead of the reveal tomorrow at the Geneva Motor Show. The SV is for superveloce but it seems more supervelocissimo to us. UPDATE