This is the second version of the Honda CRZ concept, but it's well on the way to being an actual production car which we'll see debuted at the 2010 Detoit Auto Show. The preternaturally lovable two-seater will be making a return by the fall of 2010 and hopefully make us remember why loved old Hondas so long ago. The CRZ is planned as another dedicated hybrid from Honda, but this time it'll get the twist of a six speed manual transmission. We're be particularly interested to see how that whole system will shake out when it goes from concept to production.

Honda CR-Z Concept 2009 Makes World Debut at the Tokyo Motor Show

Honda today debuted the much-anticipated CR-Z Concept 2009, the second concept version of the stylish, sporty hybrid coupe, at the 41st Tokyo Motor Show. While the vehicle displayed at the show is a global concept with a rear seat, the production version that will be introduced to North America in the second half of 2010 will be packaged as a sporty, 2-seat hybrid that provides a personal driving experience for North American customers.

"The Honda CR-Z will expand our lineup of hybrid vehicles and reinforce the fun-to-drive values associated with the Honda brand," said Erik Berkman, vice president of Automobile Corporate Planning and Logistics for American Honda Motor Co., Inc. "Beyond great styling and features, CR-Z will bring new levels of engagement and fun to customers interested a small car or a hybrid vehicle."

CR-Z will join the Insight and Civic Hybrid in the Honda hybrid lineup, each offering distinct benefits. Civic Hybrid, launched in 2003, was Honda's first mainstream model to feature hybrid power. The 2010 Insight, introduced in March 2009, ushered in a new era of affordability for a hybrid family sedan. The CR-Z will break new ground as a sporty, hybrid coupe with unique value.

The production version of the Honda CR-Z will make its world debut at the January 2010 North American International Auto Show in Detroit.

What's that? You can't imagine a Toyota that might consider offering a fun, affordable, two door with a modicum of sportiness and some seriously interesting style? Might we introduce you to the Toyota FT-86 concept — the first Toyota (barring the epic Lexus LFA) we've been genuinely excited about since the... um... Supra? Wow, that took entirely too long.

A Legacy In The Front Three-Quarters
The original Toyota AE86 is a legend, offering the fun of RWD in an extremely light-and-tossable platform. Despite having econo-car dimensions, the AE86 was able to incorporate a sports car look with its long, sloping hood and a line carrying itself through the A-pillar. Click through to see how this element transformed into the final concept.

Toyota's Design Evolves In Profile
The RWD is teased in the Hofmeister Kink, which goes through quite the metamorphosis before ending up with a look that combines the wild integrated kink of the first sketch and concept with the practical C-pillar on the original coupe and three-door.

A Sexy Swoop In Back
The new swoopy design language on the FT-86 has less to do with the AE-86 and more to do with where Toyota is going as a company. The two-box design coming to a point at the rear evolves from the LF-A Roadster concept to something more dramatic on the sketch and concept before ending up with a design incorporating the same rotary look into the trunkline.

Looking To The Future Up Front
Toyota has lacked a distinctive front fascia for years, with little similarity between a Camry, Corolla and Avalon, to give just one example. Though you don't quite see the emergence of one in these drawings, it's clear with the introduction of the 2010 4Runner that Toyota is attempted, at least, to create a more aggressive look with the use of a trapezoidal shape.

Conclusion
The FT-86 in name and purpose is the heir to the AE86 legacy but is far more important to the brand. Though still a concept, this near-production vehicle is perhaps Toyota's best answer to Aiko Toyoda's complaint that the company has become distant from its customers.

The Toyota FT-86 concept is the fruit of cooperation between Toyota Motor Company and Subaru, and as such will wear a common chassis and some degree of engine commonality, at the least a 2.0 liter, four cylinder boxer engine dubbed the "C-45 Boxer" and making between 200 and 250 HP will power the rear wheels through a manual six speed transmission, and get this — no hybrid system. Saints be praised.

Perhaps most telling are the car's overall dimensions. At 163.7 inches long, 69.3 inches, a wheelbase of 101.2 inches, and 49.6 inches high, it's thankfully compact, smaller in length, width and height than the Nissan 370Z, and slightly longer in wheelbase. It's also the first car to wear Toyota's new swoopy styling with some gusto. Dare we say it, we actually like the look of it. It's... exciting, we're so confused here. The interior is obviously all show-car glam and may serve as direction, but we'll be shocked if there are many zippers on the production car's dash.

We're men enough to admit that combined with the recently unveiled 2010 Toyota 4Runner, we're about to shed a tear over what looks to be the return of the old, fun AE86 sports coupe-building Toyota.

Audi claims at the end of the ad the 2009 Audi Q5 has "perfectly synchronized engineering," but haven't the Germans learned anything from history? Human slaves? Really? We'll let you get away with it this time, but we're watching you...very, very closely. [via YouTube]

(Hat tip to Patrick!) [Asphalt.ch]

The Pagani Zonda F Cinque is something of a bridge between the Zonda F chassis and the next one, the Zonda Cinque (pictured above) gets chassis, aerodynamic, and power upgrades compared to the old car. The Zonda F Cinque is based on the Zonda R and borrows styling and aero elements from the Cinque like the hood scoop, and rear diffuser. Five Pagani Zonda F Cinque cars will be built in the year between the end of Zonda F chassis production and the start of Zonda Cinque production.

So if we want to put this in simpler terms and liken the Zonda F Cinque to Corvette history, this car would be the the 1961-62 model years, borrowing elements of two cars to make one rare and still cool car. Look for actual images and details on the car as it debuts next week at the Geneva Motor Show. [GTSpirit]

Aston Martin is ready to debut its 16th convertible in the company's 95 year history and she's a beauty. The 2010 Aston Martin DBS Volante blends all the comfort and luxury of the standard open-air DB9 Volante with the raw sports car power delivery of 007's favorite ride, the DBS. As with the DB9 Volante, the motorized retractable fabric roof can be opened in as little as 14 seconds, just enough time to get your phone ready to take down that hotty's phone number who's parked next to you at the light. The top stows underneath a sculpted tonneau cover and will make her wonder what else you have hiding in there. She might even want to find out for herself.

Inside the DBS Volante is a leather cocoon with features like a Bang & Olufsen BeoSound 13-speaker audio system, integrated iPod/iPhone connector, USB connector and a Hard Disc Drive-equipped GPS navigation system.

The DBS Volante carries on with the same 510 horsepower, 420 lb-ft 6.0 V12 found in the (anything but) standard car and will ruin your new hair style in 4.3 seconds, or enough time to hit 60 mph. It'll carry on until a 191 mph topspeed, but the fun doesn't have to stop there as you can blip the throttle while you downshift through the car's 6 manual gears. If you're more into letting the car do most of the work, then an available automatic six-speed 'Touchtronic' paddle shift gearbox might suit your fancy.

To keep this sex machine rolling down the road, Aston Martin's wrapped a set of Pirelli P Zero tires around the new 20-inch 10 spoke wheels. Those new wheels do a pretty bad job of hiding the standard carbon ceramic brakes, but wouldn't you want to show them off anyhow?

As with the standard DBS, there is an extensive use of carbon fiber throughout the bodywork including the front fenders, hood and trunk lid. All of this black carbon weave helps reduce the weight of the DBS Volante down to a mid-size sedan weight of 3,990 pounds.

If you're dying to know more, feel free to read Aston Martin's novel of a press release below, but if not, stay tuned as we'll have more info and images in the next couple of weeks.

Aston Martin Press Release:

Aston Martin DBS Volante makes its debut at the 2009 Geneva Auto Salon. Completing the Aston Martin DBS line-up, the new Volante will afford customers the combination of the DBS's already-established benchmark sports car characteristics with all the thrills of open-air motoring.

Broadening the DBS's character, the Aston Martin DBS Volante will appeal to drivers who wish to combine the excitement of driving a finely-tuned sports car with the invigorating feeling of being open to the elements. This juxtaposition of ultimate performance and openness stirs the senses on any drive whether an exhilarating jaunt on favoured roads or cruising on lengthy journeys. 'Volante', meaning 'moving with light rapidity', perfectly defines the performance potential and the dynamic characteristics of the Aston Martin DBS Volante.

Featuring a motorised retractable fabric roof, the DBS's beautiful profile is preserved whether up or down. When the roof is closed, it provides a warm comfortable ambience and when open, it neatly disappears behind the new tonneau cover at the touch of a button.

Aston Martin's Chief Executive Officer, Dr Ulrich Bez said: "The Aston Martin DBS Volante delivers the utmost relaxed driving experience with the hood up or down. It combines engineering excellence with design perfection.

"The Aston Martin DBS Volante offers a subtle mix of power and performance. Adding to this, the fine craftsmanship - it is an unparalleled ownership and driving experience."

Conceived as a Volante from the outset, Aston Martin engineers opted for a fabric hood to closely follow the silhouette of the DBS coupe and due to its lightweight properties, minimise overall weight gain. Fully retractable in only 14 seconds and at up to speeds of 30 mph (48 km/h), the roof will automatically stow under the newly sculpted tonneau, maintaining the Aston Martin DBS Volante's perfect form - hood up or down.

Power is provided by Aston Martin's hand-built all alloy 6.0-litre V12 engine producing 510 bhp (380 kW / 517 PS), and 570 Nm (420 lb ft) of torque with a top speed of 191 mph (307 km/h) and 0-62 mph (0-100 km/h) time of 4.3 seconds. The nature of the V12, and in particular the torque available at all engine speeds, serves to provide effortless driving in all situations.

Aston Martin's 16th convertible in 95 years, the Aston Martin DBS Volante draws on the marque's extensive experience in designing iconic 'Volantes' and is a 2+2 featuring two occasional rear seats, ideal for young people or extra luggage. In standard specification, the DBS has a rear-mounted six-speed manual gearbox, while an automatic six-speed 'Touchtronic' option is also available. As with the coupe, the Volante is offered with carbon ceramic brakes as standard providing exceptional stopping power. Benefitting from materials derived from the motorsport and aerospace industries, the bonnet, front wings and boot lid are made from carbon fibre all helping to reduce weight.

The Aston Martin DBS Volante also comes with Bang & Olufsen's renowned 'BeoSound DBS' in-car entertainment system, featuring 13 speakers as standard equipment. The BeoSound DBS has been expertly tuned by Bang & Olufsen's Tonmeisters and Aston Martin's acoustic engineers specifically for the Volante resulting in a system that senses when the roof has been retracted and adjusts the sound stage to compensate for extra wind noise, providing an unrivalled automotive audio experience.

Design

Although the DBS was originally conceived as a two-seater sports GT, the potential for a Volante version was always in the minds of the design team. Holding a purposeful stance, the muscular shapes and forms of the DBS have been retained exuding confidence.

Aston Martin's 16th convertible, learning taken from the engineering of previous soft-top cars has resulted in the Aston Martin DBS Volante possessing Aston Martin's quietest and most refined roof system to date. When raised, the fabric roof is insulated with a layer of Thinsulate® material relieving cabin noise and protecting the inhabitants from the elements. The hydraulic pump has been cocooned in a noise and vibration enclosure reducing noise when raising and lowering the hood.

The newly choreographed hood has resulted in an opening time of only 14 seconds due to a new five-piston hydraulic pump. The roof effortlessly stows below the newly-sculpted tonneau cover which has been redesigned to enhance the muscular attributes of the Aston Martin DBS Volante. Housing the Roll-Over-Protection-System (ROPS) which deploys two roll bars in the event of the car rolling over, the rear humps lead your eye to the new carbon fibre deck lid which has been re-styled for the Aston Martin DBS Volante. Particular to the DBS, a line flows from the leading edge of the bonnet past the elegantly sloped windscreen flowing into the carbon fibre deck lid and to the rear boot 'flip'.

As with the DBS Coupe, the bonnet, front wings and boot lid are formed from carbon fibre. Preventing the weave protruding the paint finish, Aston Martin employs a patented 'surface veil' technology applying a 200 micron thick layer of epoxy glue to the carbon fibre, before the application of seven layers of paint producing a class A level of finish.

The interior of the DBS represents the epitome of Aston Martin's commitment to using materials honestly, without disguise or embellishment. Lightweight materials are used throughout to save weight; door pulls are made from carbon fibre, for example, and the carpet has been woven with lighter fibres to save valuable kilograms.

The Volante features 2+2 seating as standard. The beautifully leather trimmed rear seats are ideal for younger persons or extra luggage making the Aston Martin DBS Volante a practical everyday sports car.

Delivered as standard with Bang & Olufsen's BeoSound DBS audio system and seamlessly integrated into the Aston Martin DBS Volante's bespoke interior, the system provides the driver and passengers with an unrivalled audio experience. Consisting of 13 individual speakers and Bang & Olufsen's unique Digital Signal Processing system, the system transforms the Aston Martin DBS Volante into an acoustically sophisticated venue, capable of conveying subtle and striking musical dynamics from every source. The BeoSound DBS has been specifically revised for the Aston Martin DBS Volante and senses when the roof is up or retracted and adjusts the sound stage to compensate for wind noise and change in acoustics.

The Bang & Olufsen BeoSound DBS system has been developed exclusively for Aston Martin. The system is acoustically and physically matched to the Aston Martin DBS Volante, with a design that follows the inherent quality and material honesty of the Aston Martin interior. The loudspeaker grilles are finished with smoothly contoured aluminium so as to integrate seamlessly with the fluid lines and curves of the cabin. When the system is turned on, the twin acoustic lens speakers emerge silently and swiftly, adding a touch of theatre and technological panache that is the perfect complement to the Aston Martin DBS Volante.

As with the coupe, the Volante affords customers the prospect of specifying the optional 10-spoke 20" forged aluminium lightweight wheel with diamond-turned surface - available in either silver or graphite finishes. With an overall unsprung mass reduction of 8 kg, the option aids enhanced handling, improved acceleration, and braking performance.

Performance

The need for high-performance stability, handling ability and low kerb weight defined the DBS's form and construction. The Aston Martin DBS Volante is powered by the same 6.0-litre V12 engine at the heart of the DBS which was launched in 2007. Producing 510 bhp (517 PS / 380 kW), peak power is delivered at 6500 rpm and the 570 Nm (420 lb ft) of torque is delivered at 5750 rpm. Tractable at any time, the DBS possesses a 'flat' torque curve providing 85% of the torque from 1500 rpm.

The 3.71:1 (manual) and 3.46:1 (Touchtronic) final drive ratio assures that all the Aston Martin DBS Volante's power is useable, while also enhancing in-gear acceleration.

Adding to the sonorous V12 enhances the aural soundtrack. Special by-pass valves in the exhaust allow a quieter exhaust note at low speeds; at 4000 rpm these open to reduce the pressure in the exhaust system, raising the power output as well as generating a rousing aural accompaniment.

The Aston Martin DBS Volante is available as standard with a rear-mounted 6-speed manual gearbox with gear ratios optimised to extract the very best from the 6.0-litre engine. Providing customers with even greater personalisation capabilities, a 'Touchtronic' 6- speed automatic featuring a torque converter is also available as an option.

Derived from the same ZF transaxle unit that was developed for the Aston Martin DB9, the system has been substantially re-engineered to accommodate the power and performance characteristics of the DBS.

System functionality is consistent with that on the DB9, with 'Park', 'Reverse', 'Neutral' and 'Drive' modes selected via facia mounted controls.

When in 'Drive' mode, pulling either of the leather-trimmed magnesium alloy paddles mounted on the steering column will activate Touchtronic mode, enabling the driver to control gear shifts via the paddles. Touchtronic mode is also accessible directly on engine start-up. Alternatively, the 'Drive' mode can be selected at any time by pressing the 'D' control on the centre console, engaging a fully automatic mode which will select the most appropriate gear for the speed and driving conditions automatically.

The system also includes a 'Sport' mode - activated by a button on the centre console - which engages a more aggressive gear shift strategy as gear changes feel sharper and more forceful, engine speed matching on downshifts is more aggressive and in full automatic mode, upshifts occur at higher speeds. The Sport setting also incorporates a more responsive throttle map to match the high-performance characteristics of the Aston Martin DBS Volante.

Control

Contributing to the class-leading levels of rigidity, the VH-platform (Vertical - Horizontal) upon which all Aston Martins are founded, ensures a dynamically accomplished convertible translating into an exciting and communicative chassis. The VH architecture is a bonded aluminium structure that provides outstanding strength and rigidity. In comparison to its coupe sibling, the Volante retains 75% of the rigidity equating to 20kNm per degree. This has been achieved by rigidly mounting the rear sub frame and optimising the front and rear shear panels. Working together these components contribute to more than 20% of the total torsional rigidity.

Augmenting the Aston Martin DBS Volante's supreme handling characteristics is the near perfect weight distribution - achieved by mounting the 6-speed gearbox at the rear placing 85% of the weight between the front and rear axle.

To take full advantage of its extremely precise and rigid platform, the DBS employs a sophisticated Adaptive Damping System (ADS) which is specifically tuned for the Aston Martin DBS Volante maximising ride comfort. It uses two separate valves to set the dampers to five different positions, allowing instant adjustment of the car's ride and handling characteristics. The ADS automatically alters the suspension settings to ensure the driver has high levels of control at all times, with the ability to respond instantly to different driving conditions. The dampers can be 'softer', with a corresponding improvement in ride quality, or 'firm', providing improved body control for more spirited driving.

The damper settings are determined by an electronic control unit which takes sensor readings from the car's systems, including throttle position, brake position, steering wheel rotation and vehicle speed. This data establishes the prevailing driving conditions and the demands the driver is making on the car.

The Aston Martin DBS Volante's Adaptive Damping System perfectly captures the car's sporting character, ensuring that stiffer dampers are available for better handling and control when the car is being driven enthusiastically, without compromising ride comfort during 'normal' driving conditions. A designated 'Track' mode automatically sets all dampers to their firmest positions, making it ideal for circuit driving. The DBS Volante is fitted with Pirelli P-Zero tyres that have been developed especially for the car.

The Aston Martin DBS Volante also has a revised Dynamic Stability Control (DSC) system specifically tuned to the Volante to help maintain maximum traction in challenging driving conditions. In default operation, the DSC is automatically on. Select and press the button for two seconds and DSC 'Track' mode is engaged, raising the threshold at which the system intervenes to allow the experienced driver to explore the car's limits. Hold the button for four seconds and DSC is disengaged entirely.

Carbon Ceramic Matrix (CCM) brakes are featured as standard. Providing shorter stopping distances with excellent resistance to fade in even the most demanding driving conditions, the CCM brakes are some 12.5 kg lighter than a conventional system. This results in reducing the overall weight of the car and, in particular, the unsprung weight and rotational masses, further enhancing the Aston Martin DBS Volante's dynamics.

Technical Specification

* Body
o Two-door convertible body style with 2+2 seating
o Bonded aluminium VH structure
o Aluminium, magnesium alloy and carbon-fibre composite body
o Extruded aluminium door side-impact beams
o High Intensity Discharge (HID) headlamps (main beam)
o LED rear lamps and side repeaters
* Engine
o All-alloy, quad overhead camshaft, 48-valve, 5935 cc V12
o Compression ratio 10.9:1
o Front-mid mounted engine, rear-wheel drive
o Fully catalysed stainless steel exhaust system with active bypass valves
o Max power: 380 kW (510 bhp / 517 PS) @ 6500 rpm
o Max torque: 570 Nm (420 lb.ft) @ 5750 rpm
* Performance
o Acceleration: 0-100 km/h (0-62 mph) in 4.3 seconds
o Max speed: 307 km/h (191 mph)
* Transmission
o Rear-mid mounted, six-speed manual gearbox. Rear-mid mounted 'Touchtronic 2' six-speed gearbox with electronic shift-by-wire control system
o Alloy torque tube with carbon fibre propeller shaft
o Limited-slip differential
o Final-drive ratio 3.71:1 (manual) 3.46:1 (Touchtronic)
o Wheels and Tyres
o Front: 8.5" x 20" Pirelli P Zero 245/35
o Rear: 11" x 20" Pirelli P Zero 295/30
* Steering
o Rack and pinion, Servotronic speed-sensitive power-assisted steering, 3.0 turns lock-to-lock
o Column tilt and reach adjustment
* Suspension
o Front: Independent double wishbone incorporating anti-dive geometry, coil springs, anti-roll bar and monotube adaptive dampers
o Rear: Independent double wishbones with anti-squat and anti-lift geometry, coil springs, anti-roll bar and monotube adaptive dampers
o Adaptive Damping System (ADS) with Track mode
* Brakes
o Front: Ventilated carbon ceramic discs, 398 mm diameter with six-piston callipers
o Rear: Ventilated carbon ceramic discs, 360 mm diameter with four-piston callipers
o Dynamic Stability Control (DSC) with Track mode
o Anti-lock Braking System (ABS)
o Electronic Brakeforce Distribution (EBD)
o Emergency Brake Assist (EBA)
o Traction control
* Dimensions
o Length: 4721 mm (185.9")
o Wheelbase: 2740 mm (107.9")
o Width:
+ 1905 mm (75") (exc. Mirrors)
+ 2060 mm (81.1") (inc. Mirrors)
o Fuel tank capacity: 78 litres (17.2 Imp.galls, 20.5 US galls)
o Height: 1280 mm (50.4")
o Weight: 1810 kg

Equipement

* Interior
o Full grain leather interior
o Matrix alloy facia trim and Iridium Silver centre console surround
o Carbon fibre door trims and door pulls
o Auto-dimming rear-view mirror & garage door opener (USA & Canada only)
o Sports seats with electric adjustment
o Memory seats & exterior mirrors (three positions)
o Dual-stage driver/passenger front airbags
o Side airbags
o Heated seats
o Heated rear screen
o Automatic temperature control
o Organic Electroluminescent (OEL) displays
o Trip computer
o LED map lights
o Cruise control
o Hard Disk Drive (HDD) satellite navigation system
o Bluetooth telephone preparation
o Powerfold exterior mirrors
o Front and rear parking sensors
o Tyre-pressure monitoring
o Alarm and immobiliser
o Remote-control central door locking and boot release
o Wind deflector
o Battery disconnect switch
o Battery conditioner
o Tracking device (UK only)
o Boot-mounted umbrella
o Lamy pen and pen holder (Touchtronic only)
* In-Car Entertainment
o Bang & Olufsen BeoSound DBS sound system
o Integrated Apple iPod® connector
o USB connector with Waveform Audio Format (WAF), Windows Media Player (WMA) and MPEG (MP3) audio file compatibility
o 3.5 mm auxiliary input socket
* Options
o 20" 20-spoke alloy wheels with graphite finish
o 20" 10-spoke diamond-turned alloy wheels
o 20" 10-spoke diamond-turned alloy wheels with graphite finish
o Satellite radio system (USA only)
o Piano Black facia trim and centre console surround
o Personalised sill plaques
o Auto-dimming interior rear-view mirror
o Auto-dimming interior rear-view mirror with garage door opener (Europe only)
o Alarm upgrade (volumetric and tilt sensor)
o Tracking device
o First-aid kit
o Ashtray and cigar lighter

[via Aston Martin]

All-new Mazda3

1. At A Glance
2. All-New Mazda3 5-Door Hatchback
3. Technical Data

All-new Mazda3
At a Glance*

* Global sales of the first-generation Mazda3 achieved year-on-year increases from launch to the present day
* Five years after the sales start, total sales have surpassed 1.8 million units, making it the top selling Mazda model
* The Mazda3 has won a total of 90 automobile awards around the globe since launch in 2003
* All-new Mazda3 to be launched in Europe in spring 2009
* All-new Mazda3 characteristics blend sporty driving and dynamic design, together with top class environmental and safety performance

Exterior

* Chief designer Kunihiko Kurisu describes the all-new Mazda3 as: “Remaining faithful to an inherited identity while evolving the design to make it more expressive.”
* Powerful emotional design with a richer expression and more dynamic stance
* Two distinct body styles – hatchback and saloon
* A new purposeful face that integrates the front grille’s lower section into the 5-point grille to further distinguish the unique character of the Mazda brand
* Aerodynamics improved with drag coefficient (Cd) of only 0.28 (sedan) and 0.30 (hatchback), some of the best in the C-segment
* All design elements focus on and flow into the centre to express power and dynamism
* Subtly curving lines along the sides and a wedge-shaped character line extending from the prominent front fenders communicate dynamism that makes the model appear to be about to run and reflect a design theme shared with the Mazda2 and Mazda6
* The bold curve and low centre of gravity of the protruding rear shoulders on the 5-door hatchback inherit the distinctive ‘Mazda3 look’ established by the previous model
* The saloon’s refined flowing lines feature a coupe-like silhouette
* Functional beauty as symbolised by the design of the airflow management system
* Minimal gaps between body panels signify solid quality

Interior

* Benefits from a 6-11 % noise reduction vs the previous generation, thanks to aerodynamic work, increased suspension rigidity, optimal positioning of vibration dampening material, increased bodyshell and panel rigidity
* Sporty and sophisticated interior design that combines a sense of roominess with a dashboard turned to the driver for sense of oneness with the car
* Use of soft grained surface material on the upper section of the dashboard combines with minimal join lines to achieve a vastly improved look of interior quality
* Practical central console with sliding armrest
* Gear shift lever placed closer to driver for easier shifting
* State of the art ergonomics and HMI with ‘zone layout’ for less distraction from the road
* New multi information display (MID)
* New interactive lighting control and illumination entry system
* New sport seats with optional 3 memory function
* 10-speaker Bose® premium surround sound system with Audiopilot2® noise compensation and centerpoint® surround system, and a hands-free system for Bluetooth-equipped cell phones and mobile audio players

Powertrains

* New MZR-CD 2.2-litre turbo diesel with high and standard power versions both reaching Euro Stage 5 emission standard. Mazda unique technology Diesel Particulate Filter (DPF) offering reduced regeneration times
o High power version: 136 kW/185 PS at 3,500 rpm and 400 Nm of maximum torque at just 1,800-3,000 rpm and combined fuel consumption of 5.6 l/100 km (CO2: 149 g/km)
o Standard power version: 110 kW/150 PS at 3,500 rpm and 360 Nm at 1,800-2,600 rpm and combined fuel consumption of 5.4 l/100 km (CO2: 144 g/km)
* MZ-CD 1.6-litre turbo diesel with Diesel Particulate Filter (DPF) produces 80kW/109 PS at 4000 rpm and 240 Nm of maximum torque at just 1750 rpm, and uses 0.3 litres less than the previous generation with a combined fuel consumption of 4.5 l/100 km (CO2: 119 g/km)
* MZR 2.0-litre petrol produces 110kW/150 PS at 6,500 rpm and maximum torque of 187 Nm at 4,000 rpm, with five-speed automatic transmission with manual-shift mode
* MZR 1.6-litre petrol produces 77 kW/105 PS at 6000 rpm and maximum torque of 145 Nm at 4000 rpm, and uses 0.6 litres less than the previous generation with a combined fuel consumption of 6.3 l/100 km (CO2: 149 g/km)
* New catalyst that uses single nanotechnology for both 1.6-litre and 2.0-litre petrol engines

Chassis & Safety

* Despite larger dimensions and more equipment, new Mazda3 weighs up to 15 kilos less
* Evolved C-platform running gear for better balance between the sports/comfort ratio
* 17 percent increase in use of high and ultra-high strength steels vs. outgoing model
* Double-digit increases in flexural and torsional rigidity for improved handling and safety
* Newly evolved MacPherson strut front suspension
* Newly evolved multilink rear suspension
* Electro-hydraulic power assist steering introduced to all versions for a light, but stable steering feel and reduced fuel consumption
* ABS, EBD, brake assist, traction control system (TCS) DSC, front, side, and curtain airbags standard in all markets
* High-intensity Bi-xenon headlamps, pivoting Adaptative Front Lighting System, Emergency Stop Signal (ESS), Rear Vehicle Monitoring (RVM) and tyre pressure monitoring system (TPMS) and parking sensor system (available as options)

*Preliminary data, subject to homologation

All-New Mazda3 5-Door Hatchback

The sports compact that delivers exhilarating driving pleasure

When the first-generation Mazda3 was released, it introduced a level of driving pleasure and a sense of quality which exceeded its class. Five years later, total sales have surpassed 1.8 million units and the Mazda3 has won a total of 90 automobile awards around the globe.

The all-new Mazda3 builds on the virtues of the first generation and reflects increasing concern with environmental issues, the rapid growth of car ownership and fresh diversity in the criteria people use to value cars.

Development of the all-new Mazda3 was carried out by R&D staff in Japan, the USA and Europe working together to reflect Mazda’s long-term vision for technology development, “Sustainable Zoom-Zoom,” which aims to achieve harmony between driving pleasure and environmental and safety features. As a result, the all-new Mazda3 evolves the original model’s acclaimed sporty driving and design, and achieves top class environmental and safety performance.

Program Manager Yoshiyuki Maeda says, “We focused on achieving an exhilarating experience that drivers would sense directly. We targeted dynamic driving performance that responds to the driver’s intention and excellent environmental and safety features that offer pride and confidence whenever the driver is behind the wheel. In order to create exhilaration in every element of the vehicle, we worked to enhance each aspect of the driving quality.”

Design: celebrating Mazda3’s established identity while making it more expressive
The design concept for the all-new Mazda3 was “remaining faithful to an inherited identity while evolving the design to make it more expressive”. While retaining some of the original model’s dynamic lines, richer expression was sought to create a more emotional design. As a result, Mazda achieved a powerful, fresh design that enhances recognition of Mazda3’s unique value.

Exterior design – expressive and emotional styling
A distinctive new frontal treatment is formed by the 5-point grille and intakes at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the A-pillars. All the lines seem to flow into the centre just below the 5-point grille, which creates a stronger expression of power and dynamism.

From the side, the front fender line smoothly morphs into the beltline, clearly identifying the vehicle as a Mazda and communicating dynamism. The line of the side sill curves up and seems to connect with the rear spoiler to emphasise the vehicle’s compact size and express its agility. In order to make the surface more expressive, Mazda designers slightly elaborated the depth of the hood edge, front fenders and the three-dimensional shape of the protruding body sides, carefully crafting curves that subtly reflect changes in natural light.

The rear view boasts a sporty design with wide stance. The strongest features are the protruding shoulders and emphasised centre-focus design. This concept was carried over from the original Mazda3 and made bolder to represent expressiveness. All the lines of the rear view are designed to concentrate on the brand symbol in the centre. The impressive C-pillar design, which was also inherited from the first-generation Mazda3, was made more prominent, thanks to Mazda’s expertise in stamping technology.

Interior design – sophisticated, sporty, and high quality
Inside the all-new Mazda3 is a sporty yet highly refined cabin. The dashboard sweeps out from the centre toward both sides with dynamic flair as though it is flexing powerful muscles. The large centre display and controls are laid out around the driver to deliver just the right feeling of snugness. The angle of the centre panel was adjusted after careful analysis of the driver’s hand movements, producing a more stylish and dynamic design. A soft, wood grained surface with minimised parting lines on the top of the dashboard enhances the interior quality. The new interactive lighting control enhances the driver’s connection with the vehicle.

Driving dynamics - The evolution to a more sophisticated sporty ride
The development theme for the all-new Mazda3’s dynamic performance was “exhilarating driving”. It refers to the satisfaction derived when a car acts in perfect concert with the driver’s intentions. It could also be described as the sense of accomplishment derived when the driver can handle the car easily and have it respond exactly as desired to their will.

Toward this end, the development team didn’t settle for merely adding small changes to the already high levels of body rigidity and driving performance. Rather, they also made every effort to completely eliminate all negative aspects of NVH, from the engine noise, vibration in the body and road noise. At the same time, the team retained all positive aspects including the sound of the engine, the sense of acceleration, the quality of brake response, the feel of the steering and the overall road holding sensations.

Powertrains for all driving experiences
The four Mazda3 powertrains combine Mazda’s typical Zoom-Zoom driving experience with excellent environmental performance to provide exhilarating driving.

The new Mazda3 engine line up has been tailored for European customers and now includes the newly developed MZR-CD 2.2-litre turbo diesel engine, carried over from the all-new Mazda6, in addition to the gasoline MZR-1.6-litre and 2.0-litre (now with the option of a 5-speed Activematic transmission), and the MZ-CD 1.6-litre turbo diesel.

A high-performance clean diesel engine with top class output, fuel economy and refinement, the 2.2-litre engine will be offered in two variants, a high power version with a maximum torque of 400 Nm at 1,800-3,000 rpm and an output of 136 kW (185 PS) at 3500 rpm, and a standard power version with a maximum torque of 360 Nm at 1,800-2,600 rpm and an output of 110 kW (150 PS) at 3500 rpm.

Both versions have outstanding clean emissions performance, comply with the Euro Stage 5 regulations and feature a Mazda developed unique Diesel Particulate Filter (DPF) technology for more efficient regeneration. Fuel economy is also greatly improved by 7 to 10 percent (compared to the MZR-CD 2.0-litre engine in the previous model), attaining 5.4 l/100 km for the standard power version and 5.6 l/100 km for the high power version.

Catalyst that uses single nanotechnology (for gasoline engines)
Mazda’s gasoline engine underfloor catalyst is the world’s first vehicle catalyst to be constructed with single nanotechnology, which controls even finer materials structures than nanotechnology. It is used to embed individual particles of precious metals, which are less than 5 nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. This new catalyst is an important part of Mazda’s efforts to reduce reliance on limited resources.

Power steering, suspension and brake systems
To deliver just the right balance between fuel economy, steering weight, feel and stability, all configurations of the all-new Madza3 are equipped with the Electro-Hydraulic Power Assist Steering system (EHPAS) that has earned high acclaim on the current Mazda3.

The suspension is also based on the current Mazda3 system, and has been enhanced to ensure even crisper responses to steering wheel inputs, and also to improve roll control and maintain a flatter ride by strengthening the suspension damping. In the brake system, the vacuum booster has been retuned and the feeling of initial brake application has been optimised. The overall result is outstanding response and reassuring linearity under all braking conditions.

High rigidity bodyshell
The basic development concept for the bodyshell of the all-new Mazda3 was to improve the overall balance of the body’s rigidity and ensure it firmly absorbs the reaction force of the dampers. To this end, particular attention went to reinforcing the area around the front and rear suspension mounts and the joint sections in each corner, which are subjected to the greater stress.

Structural adhesive was used to strengthen the joints for the front and rear suspension towers, and spot welding was added to reinforce the joints of the door openings. The result is a substantial improvement in rigidity and body hysteresis (the degree of car body deformation due to repeated applications of torsional load).

Class-leading aerodynamics
Mazda adopted a new approach, called “airflow management”, to optimally control the flow of air over, under and around the all-new Mazda3. Conventional car designs create a large amount of drag during the process of taking in ambient air (for cooling) and venting warm air that adversely affects aerodynamic performance and fuel economy.

However, the all-new Mazda3 does not take in excess air and thereby minimises drag. One specific example is the upper and lower front grille openings, which concentrate ram pressure (wind pressure) in a manner that eases the intake of air and directs it effectively to cool the engine. Additionally, the front corners of the upper body were reshaped and rounded front tyre deflectors were added to control the flow of air along the vehicle’s sides.

As a result, the drag coefficient for the European specification 5-door hatchback and 4-door saloon are respectively 0.30 and 0.28 and are now among the best in the segment. These measures helped the engineers attain top-class levels for wind noise reduction, high speed stability and fuel economy.

Cabin environment – sense of oneness between car and driver
Aboard the all-new Mazda3 is a new ‘Human Machine Interface’ that contributes to the sense of oneness between the car and driver – the Jinba Ittai for which the Mazda MX-5 roadster is famed. The cabin interior is designed to allow the driver to concentrate on driving and also appreciate the level of quality in both design and the materials used.

A sporty cockpit that improves functional beauty
The new ‘zone layout’ approach focuses on improving visibility and creating more intuitive controls which provide “a sense of the car and driver as one” and “a reassuring sense of confidence that frees the driver to concentrate on driving”.

First, the new Mazda3 development team integrated the information display and positioned it towards the front in the optimal ‘zone’. This placed the information necessary while driving where it can be seen with the least amount of eye movement. Next, the engineers placed all the controls and switches within a single ‘zone’ closer to the driver’s hands. Designing the cockpit with controls and information display in separate zones frees the driver to concentrate on driving.

Multi information display (MID)
Based on the concept of the zone layout, Mazda developed the Multi Information Display (MID). It clearly shows information on all the equipment needed while driving, such as the trip computer, audio system and compact GPS system (optional), which can be operated easily by switches mounted on the steering wheel.

Seats that fit better, provide greater support and are more functional
The raised sides on the front of the seat cushions were made 20mm larger than on the first generation Mazda3 to increase the leg support for a better fit. The seat backs were also extended by 35mm to better support the occupant’s posture. Seat position adjustment controls were also evolved. The new power seat has a 3-position memory function. Upon approaching the car, the driver’s seat automatically adjusts to the settings chosen by up to three different drivers by recognising the code of the key fob. High-grade models feature standard sports seats.

New welcoming functionalities
The interactive lighting control increases anticipation of a Zoom-Zoom driving experience. For example, when the driver unlocks the car door, the cockpit spotlight, room lamp and lights in the door handles illuminate in sequence, along with the instruments and centre display, to gently welcome the driver and passengers (depending on grade). The illumination even responds when the driver operates the controls, strengthening the interactive communication between driver and car.

Substantially reduced road and wind noise
Many improvements were made to structural rigidity and powertrain NVH performance to provide a quieter, more pleasant ride, including the reduction of high frequency booming noise sometimes heard when decelerating, while further evolving a sporty engine note.

Increasing the rigidity of components and joints also helped to deliver a quieter ride which is now among the class leaders. The sound pressure level of road noise was curtailed by 6-11 percent over the previous model, and wind noise was reduced by approximately 6 percent, to 59.0 dB at 100 km/h with a 5 m/s crosswind – placing the all-new Mazda3 among the quietest cars in the C-segment.

Advanced safety and environmental performance

Safety
As well as improving passive safety technologies, Mazda focused on enhancing active safety equipment that supports the recognition and avoidance of hazards. Specifically, the cutting-edge active safety technologies featured on the all-new Mazda3 include ABS, Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) and Emergency Stop Signalling system (ESS) as standard equipment, and bi-xenon headlights with a pivoting adaptive front lighting system as an option.

New optional features (depending on grade) include the Rear Vehicle Monitoring system (RVM), Tyre Pressure Monitoring System (TPMS) and Heated Windscreen. The new model’s passive safety systems are comprehensive and include Mazda proprietary highly-rigid and safe vehicle body technology, the Mazda Advanced Impact-energy Distribution and Absorption System, as well as front seat active headrests and a complement of six airbags, placing the all-new Mazda3 at the top level for occupant safety.

Environmental performance
The all-new Mazda3 offers excellent environmental performance with many models conforming to Euro Stage5 regulations, or Euro Stage4 for the 1.6-litre gasoline and diesel engines. This level of clean emissions was achieved thanks to innovations including the introduction of the new MZR-CD 2.2L diesel engine, optimised engine control, Mazda’s Electro-Hydraulic Power Assisted Steering system (EHPAS), outstanding low-drag aerodynamics and comprehensive weight reduction efforts. The MZR-CD 2.2L standard power version is approximately 10 percent more efficient than the MZR-CD 2.0-litre engine of the first-generation Mazda3.

Promoting vehicle recycling
Mazda has achieved recyclability ratios of over 90 percent with some of its product line-up. Beginning in 2005, Mazda also became the first company in the auto industry to fully implement ‘bumper-to-bumper recycling’ that recycles material from damaged bumpers. Additionally, Mazda has completely eliminated the use of lead, hexavalent chromium, cadmium and mercury, with the exception of exempt parts.

Mazda led the motor industry by being the first to adopt a low-VOC sealer that reduces toluene emissions to less than one tenth of conventional sealers. Furthermore, all of Mazda’s domestic production sites in Japan have attained ISO 14001 certification.

PARIS: NEW SEAT EXEO IS A SPANISH SURPRISE

* New saloon is indicative of the Spanish brand's ambition
* Highest levels of quality and performance
* Advanced technology combined with exciting new equipment

SEAT is pulling off one of the surprises of the 2008 Paris Motor Show with the debut of its handsome new Exeo saloon. The Spaniards' unexpected showcasing of their new super-saloon in the French capital underlines SEAT's determination to present a real challenge to existing offerings in the mid-size saloon segment.

Exclusive, elegant and sporty, the new Exeo – pronounced 'ex-ay-o' – represents a major leap in quality for SEAT, whose aim with this and other newcomers is to explore new markets and significantly broaden its already attractive model range.

Quality and precision of both manufacturing processes and materials were the underlying requirements when designing and producing Exeo, and their expert application results in a sporty, refined, safe and engaging car.

Distinctive personality

Distinctive, elegant styling abounds on the new Exeo. Outside, both the front and rear ends are clearly indicative of the Spanish brand's image – it is sporty with fluid forms, soft curves and prominent wings that heighten the car's athletic looks. The unmistakable SEAT grille, markedly larger on this model, plus the proportion of glass to metal lends an even sportier look to the car.

The new Exeo's assertive styling is enhanced on the Paris show car with stunning 18-inch alloy rims and a muscular twin exhaust pipe arrangement, both telltale signs for those 'in the know' that this is a potent piece of machinery.

Inside, the Exeo's extraordinarily ergonomic interior is especially comfortable. At the front of the passenger compartment the dashboard lines flow towards the door panels and the driver-facing central console, creating a pronounced and engaging wrap-around effect. The two-tone instrument panel's great looks are completed with dark brown wood inserts.

The interior colour scheme of the show car is particularly interesting. Entitled 'magnolia', it creates a feeling of spaciousness with light, airy tones. The comfortable leather seats and Alcantara lining on pillars and roof panel also underscore the Exeo cabin's feeling of style and roominess.

Naturally, the new car also provides an extremely comfortable driving experience. The front seats have four automatic memory positions, and the seat length offers exceptional leg support. And, in a touch of limousine-like luxury, even the rear sunshade can be controlled electrically to reduce incoming glare.

The bodywork construction includes a steel monocoque structure with integrated aluminium components. The further use of high strength steel helps reduce weight on the new car, guaranteeing excellent results in both occupant and pedestrian protection. These special elements are used on both the front-end structure and the passenger compartment.

SEAT's saloon also features ample boot space, with a volume of 460 litres, while the notably generous 1,000 mm loading width between the interior extrusions allows bulky objects to be loaded with ease.

Agile, dynamic and sporty

With the arrival of the Exeo, SEAT is demonstrating its efforts to design and manufacture truly 'made-to-measure' vehicles. Its compact size and exceptional manoeuvrability provide more comfortable, agile performance in both city driving and when parking. Add the exceptional long distance performance that comes with a top quality mid-size saloon and SEAT is confident its newcomer will have significant appeal.

The SEAT Exeo uses the Volkswagen Group's Premium platform, found on mid-sized saloons, to provide outstanding driving comfort for both passengers and driver. The platform's exceptional dynamic performance is due to the exhaustive work carried out on its rigidity and geometry, as well as significant modifications to suspension coils and shock absorbers.

The front suspension set-up is an independent multilink, with a trapezoidal link at the rear. Light alloy elements on both shafts also considerably reduce the unsuspended mass.

On board the Exeo, the driver immediately feels the vehicle's controlled behaviour, even when driving to the limit, with the car's body responding succinctly to the steering wheel and delivering minimal roll. Speed-dependent Servotronic power steering, where the degree of assistance depends on the car's speed, provides greater comfort and driving pleasure.

Technologically advanced

Driving enjoyment is at the very heart of the SEAT Exeo ethos and, as such, several solutions have been specifically added for both driver and passengers to deliver exceptional comfort.

Besides the many features expected on a saloon in this category, the Exeo also features double-thickness door windows which significantly reduce noise inside the car and are also a theft deterrent. It is also equipped with a tilt sensor alarm and an innovative 'solar roof', which provides enough electrical power to activate the car's ventilation system even allowing it to continue to work when the engine is turned off.

SEAT's new car also features latest generation Xenon Plus headlights, including stunning daytime running lights, providing an intense, even beam. The dynamic turning system is made up of swivelling lights that illuminate the inside of a curve when the car is travelling at a speed of at least seven miles an hour.

The twin-zone automatic climate control system is equipped with a sophisticated air quality sensor, which not only provides independent climate control on the driver and front passenger sides, but also detects and avoids the entry of noxious gases, maintaining a constant air quality for the vehicle's occupants.

The new car also naturally features a sophisticated satellite navigation system with two SD ports, MP3-type audio player and hard disc, including a map database of the whole of Western Europe.

Extensive safety measures

The Exeo is packed with the most sophisticated occupant protection measures, including two front airbags which deploy in two stages depending on the severity of the collision, two front side airbags, two curtain-type head airbags, driver knee airbag and rear side airbags.

The car also features active front seat head restraints that protect driver and passenger from whiplash caused by a rear-end collision. The front passenger and rear seats are also equipped with Isofix anchoring points for the safe securing of child seats.

SEAT's new executive class saloon is also equipped with numerous active safety elements including ABS, TCS and ESP +, EBA and tyre pressure monitoring.

More horsepower, fewer g/km of emissions

The Exeo showcased in Paris boasts a powerful petrol engine in the shape of a turbo-charged direct injection 200 PS 2.0-litre TSI. It delivers maximum torque of 280 Nm at only 1,800 rpm, providing highly accessible performance. Fuel consumption comes in at 36.6 mpg on the (provisional) combined cycle, while CO2 emissions fall below 185 g/km.

Further details, prices and specification will be announced closer to the SEAT Exeo's UK launch during the first half of 2009.

Ford spokesman Wes Sherwood told the Detroit News that Ford's research showed parents would be more likely to let teens use their vehicles with My Key. If it gets them the car more often, the number of teens objecting drops by nearly half. Of course, since a My Key crack will be available on the web about three minutes after the first one hits the showroom floor, we're pretty sure most teens aren't sweating the idea too much. In the meantime, the new feature seems like a smart way for Ford to score sales consideration points with the parents actually doing the car buying. Press release follows.

DEARBORN, Mich., Oct. 6, 2008 – Ford Motor Company is introducing an innovative new technology – called MyKey – designed to help parents encourage their teen-agers to drive safer and more fuel efficiently, and increase safety-belt usage.

Ford's MyKey feature – which debuts next year as standard equipment on the 2010 Focus coupe and will quickly become standard on many other Ford, Lincoln and Mercury models – allows owners to program a key that can limit the vehicle's top speed and audio volume. MyKey also encourages safety-belt usage, provides earlier low-fuel warnings and can be programmed to sound chimes at 45, 55 and 65 miles per hour.

"Ford not only offers industry-leading crash protection and crash avoidance systems, we also are committed to developing new technologies such as MyKey that encourage safer driving behavior," said Susan Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. "MyKey can help promote safer driving, particularly among teens, by encouraging seat belt use, limiting speed and reducing distractions."

MyKey is appealing to parents of teen drivers, including 75 percent who like the speed-limiting feature, 72 percent who like the more insistent safety-belt reminder, and 63 percent who like the audio limit feature, according to a recent Harris Interactive Survey conducted for Ford.

About 50 percent of those who would consider purchasing MyKey also said they would allow their children to use the family vehicle more often if it were equipped with the new technology. The added seat time can help teens build their driving skills in a more controlled setting, complementing graduated licensing laws that give young drivers more driving freedom as they get older.

More than half of parents surveyed worry that their teen-age children are driving at unsafe speeds, talking on hand-held cell phones or texting while driving, or otherwise driving distracted. More than a third of parents also are concerned that their teens do not always buckle their safety belts when driving.

According to the National Highway Traffic Safety Administration (NHTSA), teens are more likely to take risks such as speeding – a contributing factor in 30 percent of all fatal crashes. Teens also are less likely to wear safety belts than older drivers.

Teens surveyed by Harris said they are largely open to MyKey if it means they will have more freedom to drive. Initially, 67 percent of teens polled said they wouldn't want MyKey features. However, if using MyKey would lead to greater driving privileges, only 36 percent would object to the technology.

"We've upgraded an existing, proven technology – the SecuriLock passive anti-theft system – with some simple software upgrades to develop a new unique feature that we believe will resonate with customers," said Jim Buczkowski, director, Electrical and Electronic Systems Engineering – the same team that developed SYNC in partnership with Microsoft. "We also developed MyKey's functions in such a way to quickly spread it across multiple vehicle lines, giving us the ability to go mass market in the spirit of other Ford innovations such as safety belts, stability control and SYNC."

Holding the key

The MyKey system allows the parent to program any key through the vehicle message center, which updates the SecuriLock™ passive anti-theft system. When the MyKey is inserted into the ignition, the system reads the transponder chip in the key and immediately identifies the MyKey code, which enables certain default driving modes, including:

* Persistent Ford Beltminder™ with audio mute. Ford's Beltminder system typically provides a six-second reminder chime every minute for five minutes. With MyKey, the Beltminder chime continues at the regular interval and the audio system is muted until the safety belt is buckled. A message center display "Buckle Up to Unmute Radio" also appears on the instrument cluster.

* Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty.

* If MyKey is in the ignition, features such as Park Aid and BLISTM (Blind Spot Information System) with Cross Traffic Alert cannot be deactivated.

Additional MyKey features that can be programmed through the vehicle's message center setup menu:

* Limited top speed of 80 mph
* Traction control system, that limits tire spin, cannot be deactivated
* Limited audio volume to 44 percent of total volume
* A speed alert chime at 45, 55 or 65 mph

Using MyKey to teach teens to avoid speeding can provide an added benefit – improved fuel economy. Ford research shows that driving 55 mph instead of 65 mph consumes 15 percent less fuel, and mastering other eco-driving habits such as avoiding jackrabbit starts and excessive idling can help improve fuel economy by more than 50 percent.

Safety is the key

MyKey is just one way that Ford is helping teens drive more safely. Ford Motor Company Fund's Driving Skills for Life (DSFL) program helps young motorists master four critical driving skills – hazard recognition, vehicle handling, space management, and speed management – that help address the majority of dangerous driving conditions. More than 3,000 teens have participated in DSFL ride-and-drive events. And more than 500,000 people have used the training course since 2003 on www.drivingskillsforlife.com.

[Ford via Detroit News]

10) Incredibly Uncomfortable Chairs

What's Wrong: Chairs are one of those things you should sacrifice for the sake of comfort over making a design statement. The chairs in the press room may look nice, but after an hour of seat time they try to consume your soul through your back side.
How To Fix It: Function over form, people. Suck up your silly Euro pride and get over to Michigan and buy yourself some Haworth or Steelcase chairs.

9) Wiring Monster

What's Wrong: Nothing is worse than needing power, hooking up your voltage adapter, and blocking the adjacent ports so people in the same situation are out of luck.
How To Fix It: Take a tip from the Tokyo Motor Show and put multi-voltage, multi-port hubs on the top of the desks. With multi-port hubs, you make everybody happy and plugging in power strips in your native voltage becomes a snap.

8) Messy Press Release System

What's Wrong: In the press rooms at most major shows there's a dedicated set of labeled cubbies with all of the available press releases and a staff there to deliver what you ask for and keep everything in stock and neat and tidy. At Paris there are some wood boxes and nobody to do anything about the wretched state they devolve into.
How To Fix It: Let's work on that. Assign someone to the press release cubby area and have them, you know, figure this shit out.

7) Desktop Computers EVERYWHERE

What's Wrong: Hey Paris, the age of the desktop is over. Anybody press person traveling to the Paris Motor Show really should have a laptop and one would think they'd prefer it over a big clumsy desktop. Instead of having 15-20% more desktop space, 80% of the press room is loaded up with staffers camping out on desktops because there are no more hard lines anywhere else.
How To Fix It: Dump 90% of the desktops and keep a couple in the corner for the gray hair auto journos and print mag head honchos who've yet to figure out why a laptop might be important for them to bring with them.

6) Stairs

What's Wrong: It may sound like a little thing, but when you're walking five to ten miles a day with a heavy bag of camera gear, doing acrobatics to get a good shot under the hot spotlights, running from press conference to press conference and battling the army of similarly motivated and equally sweaty competitors, another set of stairs are the last thing you need. Adding insult to injury, these stairs are only big enough for one full grown man to use at a time.
How To Fix It: Not everyone can have escalators like the Chicago Auto Show and the New York Auto Show, but walk-in press rooms Paris, you heard it here first.

5) Terrible Traffic Flow

What's Wrong: For a two-story, instant-style container building, the upper floor is loaded with big-ass columns that take up valuable floor space, make foot traffic congested, and just generally get in the way. Interestingly, not a single one of those columns has a power outlet on it. All failures of design in our opinion, aren't you folks supposed to be good at that kind of thing?
How To Fix It: Perhaps a pre-fab trailer isn't the best place to put a press center at an international auto show.

4) Way, Way Too Small

What's Wrong: Fer Chrissake, you're the people who built the Eiffel Tower, the Statue of Liberty, The Cathedral of Notre Dame, you know how to make things big. There's no reason for a press room as crowded as a cafe on the Avenue des Champs- Élysées and that looks like a double-wide with some folding tables tossed in for fun.
How To Fix It: Think bigger folks, you have entire floors of some of the halls empty, use 'em.

3) Location, Location, Location (You Picked A Bad One)

What's Wrong: As we mentioned, the press room is all the way off in BFE (Butt-Frenching Egypt) on the North side of the show. On top of that it's outside (getting thousands of dollars worth of gear wet from rain is not at all fun). There are two main halls where most of the action takes place, Hall 3 and Hall 1.
How To Fix It: Connecting the two major halls is the Hall 2 second floor, which acts as a bridge over traffic. Hall 2 is home of vendors and tier 3 suppliers of all varieties. Would it be impossible to drop some of those folks into the lower level of the sparsely populated Hall 2 first floor? No, and it would save a lot of travel time.

2) Unreliable Wifi, Too Few Hard Lines

What's Wrong: Hard lines seem like an antiquated way to hook up to the internet these days, what with industrial strength 802.11n routers and all, but when the teaming horde of journalists whip out their laptops, all their electronic equipment, TV cameras, mixing boards, etc. clog the airwaves with their static. And don't even get us started on the 32-key password.
How To Fix It: Nothing is more of a godsend than walking into the Detroit Auto Show and finding a good old shielded hard line. We can't tell you how many times Wi-fi is more like No-fi at an auto show. Throw us a bone here folks and drop more hard line hubs.

1) Laughable Food Service.

What's Wrong: If you have time to graze upon the offerings of the automakers, the Paris Auto Show is a magical place. Paris is known as a foodie kind of place, so to keep up appearances, everybody dishes up some of the best auto show food in the world (Honda, we're looking at you and your awesome Asian/French fusion lunch on Thursday. Not that we stopped to eat or anything Wert, we swear!). But for those on the run or stuck phoning it in to the home office, the best you can hope for in the press room is overly sweet dessert bites, juice, water and soda.
How To Fix It: An army marches on its stomach and this one is no different. At least put out a plate of sandwiches once in a while. I mean, you guys invented baguettes, use them.


Let's be clear, we wouldn't trade our time at the Paris Motor Show for anything. We're just saying that when we're trying to decide which international show's tops, it's hard to argue for a show that seems unable to buy comfortable chairs. Just sayin'...