The Morgan Motor Company, known for its vintage-looking wooden roadsters and 3-wheelers seeming like something straight out the First World War, has unveiled its all-electric EV3. The ultimate representation of the last century of motoring is finally here.
Morgan's brilliant team takes wood, glue, aluminum, steel tubes, some paint and leather, adds BMW power to the mix and three weeks later, your iconic sports car is ready for some speed.
It’s not very often on a factory tour that your guide will say ‘And now we move on to the wood shop’, we could only be at the foot of the Malvern Hills, in the Morgan factory.
As has been widely reported, I have been asked to leave the Morgan Motor Company by the board. It is a sad decision that I am appealing; I remain a major shareholder in Morgan.
One selling point for electric cars is that they have massive heaps of torque available from a standstill. This largely negates the need for multiple gear ratios, but that hasn't stopped Morgan from trying out a five-speed manual transmission on their new Plus E electric car.
Morgan Motor Company may be steeped in the dusky liquors of the old world, but it's been making moves toward next-level thinking. Take the company's hydrogen fuel cell LifeCar project, and now its all-electric +E program. Part Caterham, part Nissan Leaf?