The Lancia MomoDesign Urban Bike

We hear it was a passion for motor racing that led Gianpiero Moretti, the former race driver to found the design company Momo to market his steering wheel he'd used to win the '64 Formula 1 World Championship. His success in marketing a steering wheel led him to think he was good at designing other stuff using… » 6/13/07 8:45am 6/13/07 8:45am